Programmatic Advertising Jobs in Pune

Team Lead Account Management Location: Pune Experience: 3+ years Employment Type: Full-Time About Amura Amura Marketing Technologies is a next-generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands across India. Guided by the philosophy of Marketing Engineered , we blend creativity, data, and technology to craft innovative marketing strategies that drive measurable results. Role Overview We are looking for a dynamic and experienced Team Lead Account Management to lead client strategy, execution, and servicing across multiple digital projects. This role involves managing a team of account managers, driving campaign performance, and ensuring seamless coordination between internal teams and clients. You'll be responsible for delivering marketing strategies that align with client goals and deliver measurable impact. Key Responsibilities 1. Marketing Strategy & Execution Develop and implement comprehensive, data-driven marketing strategies tailored to client objectives. Ensure strategies are aligned with industry best practices and designed to drive measurable engagement and conversions. Lead full-funnel strategy development across awareness, consideration, and conversion stages. 2. Team & Project Management Manage, mentor, and guide a team of junior account managers. Allocate tasks effectively to ensure timely, high-quality project delivery. Collaborate cross-functionally with creative, content, media, and tech teams to execute campaigns efficiently. 3. Client Engagement & Servicing Act as the primary point of contact for clients, ensuring proactive communication, updates, and relationship management. Understand client briefs in depth and translate them into actionable strategies. Maintain high client satisfaction through consistent service quality and strategic value. 4. Campaign Management Oversee the execution of campaigns across multiple digital platforms. Monitor performance, troubleshoot issues, and optimize in real-time to maximize ROI. Report campaign results with insights and next steps for growth. 5. Digital Platforms & Tools Proficient in platforms such as: Google Ads & Google Analytics Meta (Facebook) Business Manager Demand-Side Platforms (DSPs) and programmatic advertising tools Ability to leverage analytics tools to inform campaign performance and optimization. Must-Have Skills Strong command of full-funnel marketing strategies and their implementation. Proven expertise in performance marketing, including ROI optimization and attribution modeling. Ability to conceptualize and execute impactful marketing campaigns. Experience translating strategy into operational execution with a focus on timelines and outcomes. Strong communication and leadership skills with the ability to liaise between clients and cross-functional teams. Desired Qualifications & Experience Minimum 3 years of experience in digital marketing and account management, preferably in an agency setting. Prior experience in client strategy, servicing, and project management. Hands-on experience managing a team of 6 or more people. Ability to manage multiple projects simultaneously in a fast-paced environment. Strong analytical mindset with the ability to turn data insights into actionable strategies. Excellent interpersonal and decision-making skills with a high degree of ownership. Who You Are You thrive in a fast-paced, high-growth environment. You re a strategic thinker with attention to detail and a drive for results. You take ownership, stay proactive, and are relentless in project execution. You re a natural leader, a strong communicator, and a team player. You enjoy solving problems, learning new tools, and contributing to a dynamic work culture. Apply now and join Amura in shaping the future of marketing.

Campaign Performance Analysis: Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate media performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis: Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Essential Skills & Experience Experience: 2-4 years of experience in media analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

Position: Assistant Manager Marketing Location: Pune Qualification: MBA Experience: Minimum 8 Years Job Description: We are seeking an experienced and strategic Assistant Manager Marketing to lead brand promotion initiatives and execute targeted marketing campaigns that drive sales growth. The ideal candidate will have a strong understanding of market dynamics, excellent project management skills, and a proven track record of delivering impactful marketing solutions. Key Responsibilities: Plan and execute marketing strategies and brand promotion activities to generate leads and boost sales opportunities. Collaborate with sales and project teams to understand business needs and align marketing efforts accordingly. Design and implement marketing campaigns within approved budgets, ensuring ROI and performance metrics are met. Conduct market research and competitor analysis to identify trends, customer preferences, and business opportunities. Provide strategic insights and recommendations to senior management based on market data and campaign performance. Manage and coordinate with external agencies, vendors, and creative partners to ensure timely and quality deliverables. Prepare and present periodic MIS reports on marketing performance, including channel effectiveness and campaign outcomes. Qualification : MBA

Solution Architect Location: Pune Experience: 10+ Years Job Type: Full-Time Profile Summary A highly skilled and experienced Solution Architect with over a decade in the IT service industry, specializing in designing and delivering comprehensive technical solutions across diverse domains. Expert in leading complex projects and aligning technology with business goals, leveraging cutting-edge technologies such as AI, cloud computing, and software development. Proven success in collaborating with cross-functional teams to architect scalable, secure, and efficient solutions for clients across healthcare, finance, real estate, and e-commerce sectors. Key Expertise Solution Design & Architecture: Architecting end-to-end scalable, high-performance, and secure solutions aligned with business objectives. Software Development: Expertise in full-stack development with React (frontend) and Python Django (backend), delivering enterprise-grade applications. AI Integration: Implementing AI-driven solutions including Generative AI, machine learning, and predictive analytics to automate processes and enhance decision-making. Cloud Architecture: Designing and deploying cloud solutions on AWS, Azure, and Google Cloud, with deep experience in migration, infrastructure design, and DevOps. Data Management & Analytics: Leveraging data management platforms and real-time analytics for business intelligence and audience targeting. Security & Compliance: Ensuring data security and regulatory compliance (HIPAA, GDPR) in solution designs. Experience Highlights AI and Generative AI Solutions Led design and implementation of AI-powered models for content generation, predictive analytics, and real-time decision-making in healthcare and finance. Integrated AI functionalities into business applications to improve operational efficiency and user experience. Cloud Solutions Design Architected cloud infrastructures optimizing cost, security, and performance across AWS, Azure, and Google Cloud. Directed cloud migrations and implemented cloud-native services including serverless computing, container orchestration (Docker, Kubernetes), and CI/CD pipelines. Full-Stack Software Development Led teams building scalable web applications using React and Python Django. Designed microservices and REST APIs ensuring seamless integration and optimized security. Data Management & Analytics Delivered data management platforms for audience segmentation in AdTech and e-commerce. Developed real-time bidding and programmatic advertising systems integrating advanced analytics. Telemedicine & Healthcare Solutions Designed secure, compliant telemedicine platforms integrating EHR systems, ensuring HIPAA and GDPR adherence. Developed patient data management systems focusing on security and regulatory compliance. Technical Skills Languages: JavaScript, Python, HTML/CSS, SQL, TypeScript Frameworks: React, Node.js, Django, Flask AI/ML: TensorFlow, PyTorch, GPT models, Generative AI, Predictive Analytics Cloud Platforms: AWS, Azure, Google Cloud, Docker, Kubernetes Data Management: PostgreSQL, MySQL, MongoDB, Data Lakes, DMPs Security: SSL, Firewalls, IAM, Data Encryption, HIPAA, GDPR compliance DevOps: Jenkins, Git, Docker, Kubernetes, CI/CD Pipelines Soft Skills Strong leadership and collaboration with cross-functional teams. Strategic thinker balancing innovation with business objectives. Excellent client engagement and communication. Problem-solving under tight deadlines with innovative solutions. Certifications AWS Certified Solutions Architect Certified Kubernetes Administrator (CKA) Certified in Generative AI Applications Microsoft Certified: Azure Solutions Architect Expert

Concept Writer | Pune Job Description We are looking for a passionate, eager, and creative Concept Writer ready to contribute fresh ideas to our growing creative department. In this role, you will be responsible for producing engaging consumer advertising copy that supports branding and marketing efforts across diverse platforms. Key Responsibilities Develop original and persuasive advertising copy for promotional displays, packaging, marketing campaigns, and digital content. Collaborate with clients and internal teams to understand project goals and ensure messaging aligns with the desired brand voice and customer appeal. Provide creative input on visual elements such as colors, typography, artwork, and layout to complement written content. Review, revise, and refine concepts based on client feedback and campaign performance. Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality output. Qualifications & Requirements Minimum 3 years of professional experience in concept writing, advertising, or copywriting. Strong portfolio demonstrating big ideas and well-crafted content. Proficiency in basic software tools like MS Word and content management systems. Excellent written and verbal communication skills. Ability to organize and manage multiple tasks effectively. Strong time management and creative resource management skills. Join a creative environment that values innovation and originality. Opportunity to work on diverse projects and develop your professional portfolio. Collaborate with a dynamic team of marketing and design professionals. Competitive compensation with room for growth and learning. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Advertising / Marketing / Creative Writing

Job Title: Marketing Intern Location: Pune Experience: 1 Year Job Type: Full-Time, On-Site Job Summary: RadarSoft Technologies is seeking a highly motivated Marketing and Public Relations Intern to join our dynamic team in Pune. This is a full-time, on-site position where the intern will gain hands-on experience in various marketing and public relations activities aimed at supporting the company s growth and enhancing its visibility in the market. As a Marketing Intern, you will work closely with the marketing and PR teams, assisting in a variety of tasks ranging from content creation, social media management, and public relations strategies to event coordination and market research. This is a great opportunity for someone looking to build a career in marketing and public relations within a fast-paced, innovative company. Key Responsibilities: Content Creation: Assist in creating and managing engaging content for the company s website, social media platforms, newsletters, and promotional materials. Social Media Management: Support the social media team by planning, scheduling, and posting content across platforms such as LinkedIn, Facebook, Twitter, and Instagram. Public Relations Support: Assist in preparing press releases, media kits, and other PR materials to enhance the company's public image and media presence. Market Research: Conduct research on market trends, competitors, and industry news to assist in developing marketing strategies. Event Coordination: Help organize and coordinate marketing events, webinars, or conferences to promote the company s products and services. Brand Promotion: Support the development and execution of campaigns that promote the RadarSoft brand and its offerings. Reporting: Assist in tracking the performance of marketing campaigns and providing regular updates and reports to the marketing team. Collaborate with Teams: Work closely with cross-functional teams including Sales, Product Development, and Design to ensure consistent messaging and branding. Skills & Qualifications: Educational Background: Pursuing or completed a degree in Marketing, Communications, Public Relations, or a related field. Experience: At least 1 year of prior experience in marketing, PR, or a related field (internships or academic projects are considered). Strong Communication Skills: Excellent written and verbal communication skills, with a creative and clear writing style. Social Media Savvy: Good understanding of social media platforms and trends, with the ability to create engaging content. Organizational Skills: Strong attention to detail, with the ability to multitask and meet deadlines in a fast-paced environment. Tech-Savvy: Familiarity with Microsoft Office tools (Word, Excel, PowerPoint) and basic graphic design tools (Canva, Adobe Suite, etc.) is a plus. Proactive and Collaborative: Strong team player with the ability to work independently, take initiative, and contribute to the company s marketing goals. What We Offer: Hands-on Experience: Gain valuable experience in both marketing and public relations while contributing to the growth of a forward-thinking technology company. Learning Opportunities: Exposure to various marketing strategies and PR activities, with the chance to develop your skills under the guidance of experienced professionals. Career Development: Opportunity to build a strong foundation for a career in marketing, communications, or public relations. Collaborative Environment: Work with a creative and supportive team in a fast-paced environment that encourages learning and growth. If you are passionate about marketing, public relations, and want to gain exposure to the tech industry, this is the perfect opportunity to launch your career! Apply now to join the RadarSoft Technologies team in Pune. Qualification : Pursuing or completed a degree in Marketing, Communications, Public Relations, or a related field.

Global Digital Marketing Executive (Female) | Pune Job Description We are seeking a motivated and results-driven Global Digital Marketing Executive (Female) who can develop and implement comprehensive sales and marketing plans via digital channels. You will be responsible for identifying new business opportunities globally while maximizing growth within our existing client base to achieve sales targets. Key Responsibilities Generate B2B leads by exploring new digital channels and marketing platforms. Plan and execute multi-channel online marketing campaigns to boost brand visibility and lead generation. Prepare high-quality proposals, drafts, and tenders tailored for potential international clients. Implement direct marketing strategies including email marketing, telesales, and web outreach. Develop compelling value propositions and branding materials for new and existing services. Manage the creation and coordination of marketing collateral including brochures, presentations, newsletters, and case studies. Lead the lead nurturing process through targeted digital marketing efforts. Manage and optimize social media channels such as LinkedIn, Twitter, and Skype. Monitor and advise on local, national, and international business trends. Maintain accurate and up-to-date customer information in the CRM system. Provide daily and weekly productivity reports to measure individual and team effectiveness. Adhere to regional standards and demonstrate strong negotiation skills. Qualifications & Requirements Diploma or degree with minimum 3 years of proven sales experience in client management, B2B lead generation, telesales, or telemarketing. Strong sales orientation with a proactive and positive work attitude. Excellent spoken and written English communication skills are a plus. Smart, professional, and a self-learner able to adapt to rapidly changing business needs. Solid understanding of digital marketing tools, platforms, and technology. Experience with social media management and online marketing campaigns preferred. Work with a globally recognized brand and international clients. Engage in a fast-paced environment with ample opportunities for professional growth. Be part of a supportive team focused on innovation and digital excellence. Competitive salary and benefits. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Digital Marketing / Sales / Business Development

Job Title: Digital Marketing Executive Experience: 3 - 6 years Location: Kharadi, Pune Role & Responsibilities Develop, implement, and manage digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and more. Create compelling and engaging content for social media platforms, websites, and digital advertisements. Optimize website content and landing pages to improve SEO and search engine rankings. Monitor, analyze, and report on campaign performance using analytics tools such as Google Analytics. Manage and grow the company s social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter. Plan and execute paid advertising campaigns using Google Ads, Facebook Ads, and other paid channels to drive traffic and conversions. Conduct market research and competitor analysis to identify trends and gather actionable insights. Collaborate with designers, developers, and content creators to implement marketing strategies effectively. Manage email marketing campaigns with a focus on engagement and lead generation optimization. Stay current with the latest digital marketing trends, tools, and best practices to continuously improve marketing efforts. Required Skills & Qualifications Bachelor s degree in Marketing, Digital Marketing, Business, or a related field. 3 to 6 years of hands-on experience in digital marketing or related roles. Strong proficiency in SEO, Google Analytics, and Google Ads. Solid knowledge of social media platforms and paid advertising strategies. Experience with content marketing and email marketing tools/platforms. Basic understanding of HTML, CSS, and website management is a plus. Excellent communication, analytical, and problem-solving skills. Ability to work independently as well as collaboratively within a team environment. Qualification : Bachelors degree in Marketing, Digital Marketing, Business, or a related field.

Job Title: Senior Marketing Manager Location: Pune, India Employment Type: Full-Time About the Role We are seeking a Senior Marketing Manager to join our dynamic team in Pune. This role is perfect for a strategic thinker with hands-on experience in driving marketing campaigns and shaping brand positioning. As a Senior Marketing Manager, you will craft strategies for multiple marketing teams, including Digital, Advertising, Communications, and Creative, while ensuring a unified brand message across all efforts. Your work will directly contribute to expanding our market share and enhancing our brand s presence. Key Responsibilities Craft Marketing Strategies: Lead and design marketing strategies for all teams Digital, Advertising, Communications, and Creative to align with overall business goals. Branding & Positioning: Develop and execute branding, positioning, and pricing strategies that resonate with our target audience. Brand Consistency: Ensure that the brand message is clear, consistent, and aligned across all communication channels and marketing efforts. Analyze Consumer Behavior: Leverage consumer insights to identify customer personas, and tailor marketing efforts accordingly. Market Expansion: Identify opportunities to reach new market segments and help expand market share. Monitor Competitors: Keep a close eye on competitors activities, including acquisitions, pricing strategies, and new product launches. Sales and Marketing Collaboration: Coordinate closely with sales teams to boost brand awareness and drive customer engagement. Strategic Planning: Participate in the quarterly and annual planning of company objectives and help set priorities for the marketing team. Required Skills and Qualifications Proven Work Experience: Extensive experience as a marketer, preferably with experience working in a startup environment. Marketing Campaigns: Experience in running successful marketing campaigns across multiple channels. Digital Marketing Knowledge: Solid understanding of web analytics and tools like Google AdWords. CRM Expertise: Hands-on experience with CRM software to analyze customer data and enhance targeting. Leadership Skills: Strong leadership capabilities to set priorities, manage a team, and achieve marketing goals. Analytical Mindset: A data-driven approach with the ability to analyze marketing metrics and make informed decisions. Education: A BBA or MBA in Marketing or a relevant field. Opportunity to work with a high-growth startup and shape its marketing strategy from the ground up. Collaborative and innovative environment with the chance to make a significant impact. Competitive salary and benefits package. If you're ready to lead marketing initiatives that drive business growth and brand recognition, we would love to have you on board in Pune!

About Talentica Software: Talentica Software is a boutique software development company founded by industry veterans and alumni from IITB. For over 21 years, we have been helping startups build innovative products using cutting-edge technologies. With a focus on solving real-world problems, we ve worked with over 180+ startups, primarily in the US, leading to numerous successful exits. In 2022, Great Place to Work recognized Talentica Software as one of India s Great Mid-Size Workplaces. What We re Looking For: We are seeking a Growth Marketing Manager to lead Talentica s demand generation strategy through paid advertising and SEO. You will be responsible for executing multi-channel marketing campaigns, optimizing brand visibility, and driving high-quality leads to support our growth. Your expertise in performance marketing, organic growth, and team leadership will be key to scaling our marketing efforts and achieving impactful results. What You ll Be Doing: Develop & Execute Demand Generation Campaigns: Lead high-impact campaigns across platforms like Google Ads, LinkedIn Ads, and other paid channels to generate leads and increase conversions. Optimize SEO Strategies: Enhance organic traffic and improve Talentica s search visibility for key industry-related keywords. Manage the Marketing Funnel: Oversee the entire lead-generation funnel, ensuring consistent lead flow from both paid and organic efforts. Leverage Content Marketing: Collaborate on content creation, landing page optimization, and conversion rate optimization (CRO) to increase engagement and drive MQLs (Marketing Qualified Leads) & SQLs (Sales Qualified Leads). Brand Promotion: Increase brand awareness by promoting Talentica Software across various digital channels, including social media, industry forums, and content syndication platforms. Data-Driven Decision Making: Utilize insights from analytics to refine ad campaigns, reduce Customer Acquisition Cost (CAC), and improve ROI. Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with pipeline growth goals and revenue targets. Agency & Vendor Management: Manage external agencies and vendors to ensure efficient campaign execution. To Be Successful in This Role, You Should Have: Qualification: MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory). Experience: 8-10 years in marketing within IT services or software product companies, with at least 4 years in a leadership role. Essential Skills: Proven expertise in B2B demand generation, PPC advertising, and SEO strategies. Strong understanding of platforms such as Google Ads, LinkedIn Ads, GA4, and marketing automation tools like HubSpot. Experience in content marketing, thought leadership, and brand positioning. Analytical mindset with expertise in A/B testing, data interpretation, and performance tracking. Ability to collaborate cross-functionally with sales, engineering, and leadership teams. What You ll Find Here: Culture of Learning: We invest heavily in exploring new marketing tools and channels. At Talentica, you ll have ample opportunities to innovate and grow your skills. Endless Learning Opportunities: We don t limit you by your job description. If you have the drive, we ll support you in taking on new challenges and responsibilities. Performance-Driven Growth: Your growth at Talentica is governed solely by your achievements and contributions, not by your education or past employers. Work-Life Balance: We value your well-being and offer flexible work schedules and remote work options. Great Culture: 82% of our employees recommend Talentica to their friends, according to Glassdoor. You ll love being a part of our team! At Talentica, we re not just about doing things the usual way. We think and do constantly pushing the boundaries of technology and marketing. If you re looking for a dynamic, "think and do" environment with ample room for personal and professional growth, Talentica is the place for you. Qualification : MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory).

Graphic Designer Location: Pune Experience: 4-5 Years Education: Bachelor s degree in Graphic Design, Visual Arts, or a related field About the Role We are looking for a talented and creative Graphic Designer to join our Marketing team. In this role, you will conceptualize, design, and produce compelling visual content for both digital and print media. You will collaborate closely with various stakeholders to ensure that all designs align with our brand identity and business objectives. If you have a strong creative vision, excellent design skills, and a passion for storytelling through visuals, we d love to hear from you! Key Responsibilities Creative Design & Content Development Design website banners, graphics, logos, illustrations, infographics, marketing collateral, and social media creatives. Develop visually engaging content across various digital and print platforms. Ensure all designs are aligned with brand guidelines and marketing goals. Collaboration & Communication Work closely with marketing, content, and product teams to create engaging designs. Present design concepts to stakeholders and incorporate feedback effectively. Project & Trend Management Manage multiple projects and ensure timely delivery of high-quality designs. Stay updated on design trends, techniques, and industry best practices. Brand Consistency & Innovation Maintain brand consistency across all visual assets. Experiment with new design concepts to enhance brand identity and user engagement. 4-5 years of experience in graphic design or a related field. Strong portfolio showcasing creativity, branding, and design skills. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools. Knowledge of UI/UX design principles (a plus!). Excellent communication and collaboration skills. Attention to detail and ability to manage multiple projects effectively. Ability to adapt to a fast-paced environment and meet deadlines. Bonus Points If You: Have experience in motion graphics, video editing, or 3D design. Understand web design, typography, and branding strategies. Have worked in marketing, advertising, or e-commerce industries. Creative Freedom Bring your ideas to life and shape the brand s visual identity. Career Growth Work on exciting projects and expand your design expertise. Collaborative Culture Be part of a dynamic and innovative marketing team. Exposure to Diverse Projects Work across branding, social media, UI/UX, and digital marketing. Qualification : Bachelors degree in Graphic Design, Visual Arts, or a related field

Digital Marketing Specialist Location: Pune Experience: 4+ Years Education: Bachelor s degree in Marketing, Communications, or a related field About the Role We are looking for an experienced and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies, managing client relationships, and overseeing social media platforms to drive brand awareness, engagement, and lead generation. If you are passionate about digital marketing, analytics, and client management, this is a fantastic opportunity to make an impact and grow in a dynamic, fast-paced environment. Key Responsibilities Strategic Marketing & Campaign Management Develop and execute digital marketing strategies and campaigns to achieve business goals. Analyze market trends, customer behavior, and competitor activities to optimize marketing efforts. Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI. Client & Stakeholder Management Build and maintain strong client relationships, ensuring timely communication and satisfaction. Provide regular performance reports, insights, and recommendations to clients. Address client inquiries and resolve issues promptly and professionally. Social Media & Content Management Create, manage, and optimize social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube). Develop engaging content calendars, schedule posts, and monitor engagement. Track social media metrics and adjust strategies for better performance. SEO, SEM & Website Optimization Monitor and improve website traffic and performance through SEO, SEM, and UX enhancements. Conduct keyword research and implement on-page and off-page SEO strategies. Utilize analytics tools (Google Analytics, Search Console) to track and improve website conversions. Data Analysis & Reporting Analyze campaign performance metrics and create insightful reports. Use data to optimize marketing strategies and enhance campaign performance. Stay up-to-date with industry trends and emerging digital marketing technologies. 4+ years of experience in digital marketing, including client management and social media. Strong understanding of SEO, SEM, PPC, social media, email marketing, content marketing, and analytics. Hands-on experience with Google Ads, Facebook Ads, and other digital ad platforms. Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.). Excellent communication and relationship-building skills. Analytical mindset with the ability to interpret data-driven insights. Strong organizational and multitasking skills with attention to detail. Ability to work both independently and collaboratively in a team environment. Bonus Points If You: Have experience with marketing automation tools, CRM platforms, and web analytics tools. Have worked on lead generation campaigns and conversion rate optimization. Have a creative eye for branding, content, and social media visuals. Exciting Growth Opportunities Work on impactful digital marketing campaigns and grow with the company. Data-Driven Culture Use cutting-edge tools and strategies to achieve results. Collaborative Work Environment Work with a team that values innovation and creativity. Exposure to Multiple Industries Get hands-on experience across diverse sectors and clients. Qualification : Bachelors degree in Marketing, Communications, or a related field

Job Title: Social Media Manager Job Summary IVS Software is looking to expand its digital footprint and engage both new and existing audiences through compelling social media strategies. We seek a Social Media Manager who will develop and implement content strategies tailored to different social platforms, aiming to increase brand awareness and customer engagement. Objectives of the Role Increase engagement with existing audiences through high-quality content. Acquire new followers by addressing gaps in marketing content. Align the brand with emerging trends. Improve ROI through targeted messaging. Identify new channels to embed the brand. Use monitoring tools to extract valuable insights from social data. Key Responsibilities Use social media tools to craft and post content on platforms. Develop social media campaigns in collaboration with the marketing team. Manage day-to-day handling of all social media channels (Facebook, Instagram, LinkedIn, Twitter, Pinterest). Tailor content to suit different channels and audiences. Serve as an extension of the company s brand to engage with existing customers and attract new ones. Analyze current social strategy and suggest improvements. Launch and manage new campaigns and competitions to promote the brand. Establish KPIs to assess the effectiveness of campaigns and optimize strategies accordingly. Required Skills & Qualifications Extensive knowledge of current social media platforms. Strong multitasking and problem-solving abilities. Clear, confident communication skills. Strong time management and organizational skills. Bachelor s degree in Marketing, Communications, or related field. Proven experience in managing social media platforms for brands. In-depth understanding of social media platforms, algorithms, and best practices. Proficiency with social media management tools (e.g., Hootsuite, Buffer). Excellent written and verbal communication skills. Ability to work independently and meet deadlines. Qualification : Bachelors degree in Marketing, Communications, or related field.

Key Responsibilities 1. Content Creation & Execution: Develop and execute engaging and innovative social media content tailored to client requirements. Collaborate with creative teams to produce high-quality visuals, videos, and copy for various platforms. 2. Social Media Management: Manage and handle social media accounts for multiple clients across platforms like Instagram, LinkedIn, Twitter, and Facebook. Monitor, respond, and engage with audience interactions to maintain a strong online presence. 3. Reporting & Analysis: Create weekly and monthly performance reports using analytics tools to evaluate campaign effectiveness. Develop comprehensive monthly content plans based on campaign goals and client briefs. 4. Data Analysis & Optimization: Analyze SEO and digital marketing metrics to identify areas for improvement and implement actionable strategies. Suggest and execute course corrections for ongoing campaigns to ensure maximum ROI. Requirements MBA in marketing or related field. Exceptional communication skills in English with clarity of thought in conveying ideas. Strong analytical mindset to interpret data and derive actionable insights. Working understanding of new-age technologies from a conceptual perspective. Proficiency with social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics), and SEO tools. Qualification : MBA in marketing or related field.

Digital Marketing Associate Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms. If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you. About Zkraft Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment. We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth. Key Responsibilities Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies. Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions. Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness. Perform keyword research to identify high-performing search terms. Write compelling ad copy tailored to specific audiences and platforms. Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports. Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits. Stay updated on the latest trends and innovations in paid advertising and social media marketing. Qualifications Bachelor s degree in Marketing, Communications, or related field. 1 3 years of experience managing paid campaigns on search and social media platforms. Strong knowledge of PPC strategies, SEM, and audience targeting techniques. Proficient in Google Ads, Facebook Ads Manager, and Google Analytics. Analytical mindset with the ability to interpret data and recommend actionable insights. Creative thinker with excellent communication skills and attention to detail. Ability to manage multiple campaigns simultaneously under tight deadlines. Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory. Qualification : Bachelors degree in Marketing, Communications, or related field

Position: Assistant Manager Digital Marketing Location: Pune Experience: 5 10 years Qualification: MBA in Marketing or Digital Marketing (preferred, not mandatory) About the Role We are seeking an experienced and result-driven Assistant Manager Digital Marketing to lead and manage the digital marketing initiatives for Sahyadri Hospitals. This role requires a strong understanding of the digital ecosystem, with a focus on growing our online presence, driving high-quality leads, and enhancing the brand s digital footprint across multiple channels. You will be responsible for developing and executing digital strategies, overseeing content creation, managing vendor relationships, and ensuring ROI on all campaigns. Key Responsibilities Develop and execute comprehensive digital marketing strategies to enhance both organic and paid visibility across platforms Manage website development, maintenance, and performance optimization Lead and monitor the execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) Handle Online Reputation Management (ORM) by actively tracking reviews, feedback, and brand perception Run performance marketing campaigns including Google Ads, Facebook Ads, remarketing strategies, and health portal advertising Manage and source content for blogs, web pages, media releases, and digital articles in coordination with internal stakeholders and doctors Drive lead generation from digital channels and ensure conversion tracking and ROI optimization Identify and explore new digital opportunities, including co-marketing, influencer collaborations, and health-tech partnerships Coordinate with multiple vendors such as advertising agencies, web development partners, and media houses for seamless campaign execution Collaborate with internal teams across units and departments to align digital marketing deliverables with business goals Key Skills & Competencies Digital Marketing Strategy & Campaign Planning SEO & SEM (Search Engine Optimization & Marketing) Social Media Marketing & Optimization (SMM & SMO) Performance Marketing (Google Ads, Facebook Ads, Remarketing) Google Analytics & Reporting Tools Content Planning and Management Brand Building & Online Reputation Management (ORM) Vendor & Budget Management Preferred Qualifications MBA in Marketing or Digital Marketing (preferred but not mandatory) Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) 5+ years of experience in digital marketing, preferably in healthcare, hospitality, or consumer-focused industries Strong communication, coordination, and analytical skills Qualification : MBA in Marketing or Digital Marketing

Job Title: Content Writer Location: Pune (Work From Office) Employment Type: Full-Time Experience: 2 to 3 years About the Role: We are seeking a talented Content Writer for our Tech Publishing platform who can create fresh, engaging, and SEO-optimized content. You will be responsible for writing blogs, guides, news articles, and marketing copies focused on tech niches such as AI, IoT, Big Data, FinTech, and more. A passion for technology and the ability to communicate complex concepts in an accessible and enjoyable way is essential. The ideal candidate writes in US English and understands how to balance detailed technical explanations with a compelling narrative. Experience in journalistic writing or working in a publishing media company is a plus. Strong SEO knowledge and content marketing skills are also important. Additionally, you must be a fast learner and skilled researcher to handle diverse tech topics effectively. Roles and Responsibilities: Conduct thorough research on industry-related topics through online sources, interviews, and studies. Write clear, concise, and engaging marketing copies, blogs, and news articles. Proofread and edit content before publication to ensure high quality. Identify and research newsworthy topics relevant to the audience. Submit content to editors for review and approval. Collaborate with marketing and design teams to complement articles with visual elements. Optimize content using SEO best practices, including keyword integration and internal/external linking. Identify content gaps based on customer needs and recommend new topics. Maintain consistency in style, tone, fonts, and images across content. Update website content regularly as required. Requirements and Skills: Proven experience as a Marketing Content Writer with a portfolio of published articles. Strong research skills using multiple sources. Familiarity with SEO guidelines and content marketing best practices. Excellent English writing and editing skills with attention to detail. Ability to work within deadlines and manage time efficiently. Educational background in Mass Media, Journalism, Marketing, or Advertising preferred. Qualification : Educational background in Mass Media, Journalism, Marketing, or Advertising preferred.

Graphic Designer & Visualizer Pune Job Description We are seeking a highly creative, detail-oriented, and passionate Graphic Designer to join our dynamic design team. The ideal candidate should have a strong portfolio, a solid understanding of visual communication, and the ability to turn concepts into compelling visual content. You ll play a key role in conceptualizing and executing graphic designs that align with our brand strategy and client expectations. Key Responsibilities Design and produce high-quality visuals for marketing campaigns, product packaging, branding, logos, social media, and print materials. Create engaging visual content that effectively communicates brand messages and meets strategic marketing objectives. Collaborate with clients and internal teams to understand project goals and deliver customized visual solutions. Develop signage systems, promotional displays, and marketing collaterals with strong visual appeal. Select and arrange colors, typography, images, and layout to enhance user engagement and communication clarity. Review and revise existing design concepts based on client feedback and project requirements. Requirements Minimum 3 years of professional experience in graphic design. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and CorelDRAW. Strong visual design skills with a keen eye for aesthetics and attention to detail. Understanding of design principles, layout techniques, and current design trends. Excellent communication and interpersonal skills. Basic knowledge of networking protocols is a plus. Work in a collaborative and creative environment. Opportunity to grow your design career and contribute to impactful brand storytelling. Engage in diverse projects that challenge your creativity and push your design skills to the next level. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Design / Marketing / Advertising

Junior Art Director | Pune Job Description We are seeking a dynamic Junior Art Director with a strong creative vision and the ability to translate client briefs into engaging visual concepts. You will support the creative team by contributing strategic ideas and helping drive projects from concept to execution. Key Responsibilities Generate innovative and strategic creative ideas aligned with client goals. Assist the creative team in developing design work for client pitches and campaigns. Stay informed on societal and cultural trends to ensure relevant and impactful creative output. Execute creative concepts that are on-strategy and on-brand. Manage project workflow efficiently, ensuring timely delivery of high-quality work. Collaborate effectively with team members and clients to communicate artistic ideas clearly. Qualifications & Requirements Minimum 3 years of professional experience as an Art Director or Junior Art Director. Strong portfolio showcasing a broad range of mediums, styles, and creative competencies. Demonstrated skills in accountability, client focus, team collaboration, creativity, and organizational efficiency. Excellent communication and artistic presentation skills. Ability to work well within a team and contribute positively to the creative process. Work in a vibrant creative environment with a talented and motivated team. Opportunity to develop your skills and advance your career in art direction. Engage with a variety of exciting projects across multiple media platforms. Competitive salary and supportive workplace culture. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Advertising / Creative / Media

Data Engineer - Media & Advertising Sector - Job Description We are looking for an experienced Data Engineer to join our team and drive business outcomes in the media and advertising sector. In this role, you will leverage advanced data technologies to design and implement comprehensive data strategies that focus on scalability, performance optimization, and secure data management. Successful candidates will have hands-on experience with Big Data technologies and machine learning models, as well as a deep understanding of the advertising domain and its data needs. Technical and Professional Requirements: Big Data Technologies: Proficiency with platforms such as BigQuery, Big Data, Hadoop, and Snowflake for managing and processing large-scale datasets. Programming/Scripting Languages: Strong experience in programming languages like Python, Java, or Go for developing data solutions. Machine Learning Models: Hands-on experience defining and implementing various Machine Learning models to address diverse business requirements. Data Scalability & Performance: Practical experience in handling performance and data scalability challenges to ensure efficient data processing and storage. Advertising Domain Knowledge: Familiarity with advertising data and experience working with datasets such as Campaign Performance, Ad Performance, Attribution, and Audience Data. Job Responsibilities: Data Strategy Design: Develop a comprehensive data strategy that aligns with business objectives. This includes designing data models, establishing database development standards, and managing data warehouses and data analytics systems. Data Source Identification: Identify internal and external data sources and create a plan for managing these data sources according to the overall business data strategy. Cross-Functional Collaboration: Work with various teams (engineering, product, analytics, etc.) to ensure the smooth functioning of the enterprise data system, facilitating cross-departmental cooperation. End-to-End Data Architecture: Manage the end-to-end data architecture process, from selecting the platform and designing technical architecture to developing applications, and finally testing and implementing the solution. Big Data Solution Planning: Plan and execute big data solutions using technologies like BigQuery, Big Data, Hadoop, and Snowflake. Data Accessibility & Security: Integrate technical functionality that ensures data accessibility, accuracy, and security throughout the data lifecycle. Educational Requirements: Any Graduate with 60% and above in your academic background. This position is ideal for someone who is passionate about data engineering and eager to tackle complex challenges in the media and advertising sector. If you're looking to drive innovation, work with cutting-edge technologies, and collaborate across teams, we would love to hear from you! Qualification : Any Graduate with 60% and above in your academic background.