Retargeting Jobs in Cochin

Responsibilities About Client: We are an innovative recruiting tool that enables users to register and book job postings on various job platforms. With a range of additional features, including the easy booking of social media advertising, we offer our clients the best solutions in talent acquisition.As we enter an exciting phase of product development, we are seeking an experienced Expert for Paid Ads on META to strengthen our team and significantly contribute to the growth of our company. Your Responsibilities: Develop and Implement Paid Advertising Strategies on META platforms (Facebook and Instagram) to enhance our brand presence and effectively engage potential customers. Campaign Management: Plan, create, and optimize advertising campaigns, including the selection of appropriate ad placements and target audiences. Manage Creatives: Identify and develop effective creatives in collaboration with the design team; regularly update and refresh them to ensure campaign effectiveness. Campaign Optimization: Continuously monitor campaign performance and implement optimization measures to improve conversion rates. Understanding of the Conversion API: Implement and utilize the Conversion API to enhance tracking and data quality. Tracking and Analysis: Take full responsibility for tracking campaign data and results; use analytical tools to make informed decisions. Internal and External Campaign Management: Lead internal campaigns for customer acquisition and support client campaigns to attract applicants. Desired Candidate Profile Experience: Several years of practical experience in paid advertising on META platforms (Facebook and Instagram). Expertise: Deep understanding of current trends and best practices in social media advertising, including knowledge of effective creatives and their life cycles. Technical Know-How: Familiarity with the Conversion API and advanced tracking methods. Analytical Skills: Ability to interpret campaign data and derive optimization strategies. Creativity: A knack for creating engaging and effective advertising materials; ability to develop ideas collaboratively with creative teams. Strategic Thinking: Competence in planning and executing campaigns to achieve specific business objectives.

Digital Marketing Executive Location: Cochin Experience: 2-3 Years Employment Type: Full-time About Fingent At Fingent, we are driven by the belief that the technology we build touches lives around us, making a meaningful difference. We nurture thought leaders and encourage them to be the seeds of change through smart software development and consulting services, ultimately creating a smarter and better future. Our culture of openness, honesty, and trust fosters an environment of growth and learning. At Fingent, we value a desire to excel, support peers, and most importantly, being a good human being. Role Overview We are looking for a Digital Marketing Executive who is passionate about online marketing, capable of driving campaigns across various platforms to enhance brand visibility and drive customer engagement. If you have experience in digital marketing strategies, SEO, SEM, PPC, social media, and email marketing, this is the perfect role for you. Roles & Responsibilities Digital Marketing Strategy: Assist the team in the development of overall digital marketing strategies to support business objectives. PPC Campaign Management: Manage and optimize PPC campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. SEO & Keyword Research: Conduct thorough keyword research and implement on-page optimization strategies to improve website rankings and drive organic traffic. Email Marketing: Develop and execute email marketing campaigns, including A/B testing for improved engagement and conversion. Analytics & Reporting: Analyze campaign performance through web analytics tools like Google Analytics and Search Console, and present weekly, monthly, and quarterly reports to stakeholders. Market & Competitor Research: Research market trends, understand the brand s target audience, analyze competitors, and optimize the customer journey to drive engagement and conversions. Skills & Qualifications Experience: Minimum 2+ years of experience in digital marketing, with a strong focus on SEO, SEM, PPC, Google Ads, email marketing, and social media. Web Analytics Tools: Proficient in Google Analytics and Google Search Console. Communication & Presentation: Excellent communication, presentation, and interpersonal skills to collaborate effectively with internal teams and stakeholders. PPC Expertise: Strong knowledge and hands-on experience with PPC platforms like Google Ads, Facebook Ads, and LinkedIn Ads. SEO & SEM: Understanding of SEO practices, keyword research, and on-page optimization to improve website traffic and search rankings. Email Marketing: Experience in creating and managing email marketing campaigns with an understanding of A/B testing. At Fingent, you ll join a forward-thinking, collaborative team where you ll have the opportunity to grow your skills and contribute to impactful marketing campaigns. We value continuous learning and encourage our team members to push boundaries, explore new ideas, and make a difference. You ll also be a part of a company culture that values transparency, mutual support, and personal growth.