Retargeting Jobs in Coimbatore

Job Title: Senior Paid Campaign Specialist B2B SaaS | Full-Time | Coimbatore, Tamil Nadu About Kovai.co At Kovai.co, we build enterprise-grade software and innovative SaaS solutions that empower over 2,500 businesses worldwide. Our product suite includes: BizTalk360 Advanced operations and monitoring for Microsoft BizTalk Server Turbo360 Azure service monitoring and governance Document360 AI-powered knowledge base software for modern teams We re on track to achieve $30 million in annual revenue, with a mission to transform how companies manage, scale, and optimize their operations through powerful software solutions. UK Headquarters. Indian Innovation. Global Impact. Role: Senior Paid Campaign Specialist Location: Coimbatore, Tamil Nadu Employment Type: Full-Time Industry: B2B SaaS, Digital Marketing, AdTech As a Senior Paid Campaign Specialist, you will play a pivotal role in managing and optimizing high-performance digital advertising campaigns across paid search, social media, programmatic, and mobile networks. You ll work closely with product and marketing teams to generate quality leads, increase brand awareness, and improve ROI across platforms. Key Responsibilities Paid Search Campaigns: Plan, execute, and optimize Google Ads campaigns including Search, Display, YouTube, and Remarketing. Paid Social Campaigns: Manage paid media on Facebook, Instagram, LinkedIn, Twitter, and mobile networks. Ad Copywriting: Craft compelling ad creatives and messaging tailored for each platform and audience. Analytics & Optimization: Use tools like Google Analytics, Google Search Console, and AdWords Editor to track performance and optimize campaigns for higher CTR and lower CPA. Reporting & Insights: Generate detailed campaign performance reports; analyze data to optimize budgets and improve ROI. Email Marketing: Plan and execute targeted email campaigns, track performance, and continuously refine strategy. Display & Native Advertising: Hands-on experience managing programmatic display and native advertising campaigns. Large-Scale Campaigns: Experience managing high-budget, high-volume ad campaigns, preferably in an agency or global B2B SaaS environment. Qualifications & Experience 3 6 years of hands-on experience in digital performance marketing Proven success in managing Google Ads, Facebook Ads, LinkedIn Ads, and email marketing campaigns Strong knowledge of digital marketing tools like AdWords Editor, Google Analytics, Adobe Omniture, and marketing automation platforms Solid understanding of PPC strategies, campaign structuring, A/B testing, and conversion tracking Ability to create high-impact, performance-focused ad creatives and copy Excellent analytical skills with a data-driven mindset and strong attention to detail Agency background or experience handling large-scale, multi-channel digital campaigns is a plus Join a rapidly growing, product-led SaaS company with a global footprint Collaborate with a passionate team focused on innovation and impact Work on award-winning software used by thousands of enterprises worldwide Competitive compensation, learning opportunities, and a dynamic work environment Equal Opportunity Employer Kovai.co is committed to fostering an inclusive, diverse, and equitable workplace. We believe in building a team where everyone feels valued and empowered to grow. If you re passionate about paid media and want to help scale global SaaS products through high-performance campaigns, apply now! We d love to speak with you.

Job Title: Digital Marketing Specialist Qualification: Any degree Experience: Minimum 3 years Work Location: Coimbatore Job Responsibilities: Conduct research on products, services, and current strategies to uncover new digital opportunities. Develop comprehensive digital marketing strategies and set key performance indicators (KPIs) to achieve business goals. Perform market analysis to understand customer behavior and design effective buyer personas. Analyze web traffic metrics and propose strategies to enhance the online presence. Create, manage, and optimize SEO/SEM, Facebook, Instagram, Display, and Email marketing campaigns to meet business objectives. Implement and monitor performance tracking methods to evaluate campaign effectiveness. Set up and manage conversion tracking using tools like Google Tag Manager, Facebook Pixel, Google Analytics, Hotjar, and others. Build and maintain strong client relationships through regular performance reporting and meetings. Optimize campaign strategies and advertising budgets across various digital channels to meet business goals. Required Skills: Proven experience (minimum 4 years) as a Digital Marketing Strategist or in a similar role. Demonstrable expertise in SEO/SEM, Facebook, Display, and CRM software. Experience in implementing and optimizing Google Ads, Facebook, Instagram, and Native Ads campaigns. Solid understanding of performance analytics tools such as Google Analytics, Hotjar, etc. Hands-on experience with online marketing tools and best practices. Excellent verbal and written communication skills. Strong analytical mindset and project management capabilities. Experience in client communication, with the ability to manage status meetings effectively. Qualification : Any degree