ROI Tracking Jobs in Ahmedabad

Position: DGM / AGM Senior Analyst CEO Office Location: Ahmedabad Department: CEO Office / Strategy & Planning Experience Required: 12 14 Years Industry Preference: Real Estate or Infrastructure Role Overview: We are seeking a dynamic and highly analytical Senior Analyst (DGM/AGM Level) to join the CEO Office. This role will support high-impact decision-making through data-driven insights, financial modelling, and strategic planning. The ideal candidate will bring a strong background in business analytics, financial acumen, and stakeholder coordination, preferably with prior experience in real estate or infrastructure sectors. Key Responsibilities: Strategic Analysis & Business Planning Build and analyse comprehensive business and financial models to support investment decisions and long-term strategic planning. Provide actionable insights through post-project financial analysis, including cost optimization, revenue tracking, and ROI assessments. Track and report on key business metrics and performance indicators. Market Intelligence & Industry Research Stay updated with real estate industry trends, regulatory developments, and competitor analysis. Conduct research and gather relevant market intelligence to support executive decision-making. CEO Office Operations & Stakeholder Coordination Schedule and organize high-level meetings; prepare Minutes of Meeting (MoMs) and ensure timely follow-up on action items. Collaborate with internal departments and senior leadership to maintain task alignment using tools such as Microsoft Planner and MIS trackers. NFA (Note for Approval) Management Handle NFA approvals, including pre-assessment of financial and qualitative aspects of proposals. Ensure all proposals meet internal compliance and financial benchmarks before submission. MIS & Reporting Work closely with the CEO to create, manage, and monitor department-level MIS trackers. Conduct regular analysis to identify discrepancies or areas of concern, ensuring accurate and timely reporting. Qualifications: Education: Mandatory: BE/B.Tech in Civil or Mechanical Engineering from Premier Institutes Preferred: MBA in Finance or Strategy Certifications: Relevant certifications in financial modelling, business analytics, or project management are a plus. Required Skills: Technical Skills: Advanced proficiency in MS Excel, Microsoft Planner, PowerPoint, and other relevant analytical tools. Strong financial and business acumen with the ability to build and evaluate complex financial models. Knowledge of Standard Operating Procedures (SOPs) in the real estate or infrastructure domain. Behavioural Skills: Excellent written and verbal communication. Strong interpersonal and stakeholder management skills. High attention to detail, with a focus on accuracy and quality. Proactive problem-solver with a structured and analytical mindset. Why Join Us: This is an exciting opportunity to be part of a strategic team at Adani, working directly with the CEO on high-impact projects like Airport City-Side Development. You ll have the platform to shape critical decisions, influence operations at the highest levels, and grow in a fast-paced, dynamic environment. Qualification : BE/B.Tech in Civil or Mechanical Engineering from Premier Institutes

SEO Lead

Social Media Executive Core Social Media Skills: Platform Expertise: Proficient in managing and optimizing social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) to drive engagement and brand presence. Content Creation: Ability to create compelling and relevant content, including graphics, videos, and written posts, tailored to each platform. Social Media Strategy: Expertise in developing and executing effective social media strategies that enhance brand visibility, engagement, and audience growth. Analytics & Metrics: Skilled in analyzing social media performance using tools like Google Analytics, Hootsuite, and Sprout Social to measure and optimize campaign results. Community Management: Experienced in fostering online communities, engaging with followers, managing comments, and handling customer inquiries promptly. Soft Skills: Creativity: A flair for coming up with innovative ideas for content, campaigns, and audience engagement. Communication: Strong written and verbal communication skills, ensuring effective interactions with followers, stakeholders, and team members. Project Management: Exceptional organizational skills to handle multiple social media campaigns simultaneously and ensure deadlines are met. Adaptability: Flexibility to quickly adapt to new social media trends, tools, and platform updates. Problem-Solving: Ability to address issues or challenges that arise on social media platforms and resolve them in a timely and professional manner. Additional Skills: SEO Knowledge: Understanding of SEO principles to optimize social media content for better discoverability and search engine rankings. Paid Advertising: Experience with social media advertising, including creating, managing, and optimizing ad campaigns across platforms. Influencer Collaboration: Ability to identify and collaborate with influencers to enhance brand awareness and drive engagement through partnerships. Crisis Management: Capable of managing social media crises and maintaining a positive brand image in challenging situations. Basic Graphic Design: Proficient in using design tools such as Canva or Adobe Spark to create visually appealing social media content. Tasks & Responsibilities: Manage Social Media Accounts: Oversee the day-to-day management of social media profiles, ensuring consistent messaging and adherence to brand guidelines. Develop Social Media Strategies: Create and implement strategic plans that align with business goals, focusing on increasing engagement and driving conversions. Analyze Social Media Metrics: Track and analyze key metrics to evaluate the success of campaigns and make data-driven recommendations for improvement. Content Planning: Develop and maintain a content calendar, ensuring timely and relevant posts across various platforms. Engage with Audience: Foster relationships with followers by responding to comments, messages, and engaging in discussions to enhance community building.

Job Title: Business Analyst Team Lead Job Description We are seeking a skilled and proactive Business Analyst Team Lead to join our team. In this customer-facing role, the Business Analyst will be responsible for the clear documentation of project scopes, driving projects to successful completion, and continuously monitoring quality to ensure the successful delivery of eLearning and LMS platform solutions. The ideal candidate will possess a strong ability to communicate with clients, manage project timelines, and lead teams effectively. Key Responsibilities: Lead the successful delivery of projects by tracking progress, managing timelines, and communicating updates to clients. Analyze project objectives, collaborating with Subject Matter Experts (SMEs) to design customer-centric solutions. Oversee the quality of deliverables, tracking work items, and analyzing defect trends to maintain high-quality standards. Manage sprint planning and execution using JIRA, ensuring efficient project progression. Coordinate project deliveries with the technical team to ensure timely completion. Manage and guide the QA team, ensuring quality output and continuous improvement. Proactively identify potential project risks and develop mitigation strategies. Communicate and collaborate effectively with cross-functional teams, including design, technical, and sales teams. Create industry-specific case studies and white papers, demonstrating ROI through detailed analysis. Qualifications: Minimum of 5+ years of experience as a Business Analyst, with a proven track record in successfully delivering projects. Strong understanding of data-driven decision-making tools and techniques. In-depth knowledge of the Software Development Life Cycle (SDLC). Familiarity with pre-sales activities and documentation, such as BRD (Business Requirement Documents) and Scope documents. Solid experience in drafting and preparing documents like Feature Lists, Scope of Work (SOW), Functional Requirement Documents (FRD), and Software Requirement Specifications (SRS). Strong logical reasoning and aptitude skills. Exceptional written and verbal communication skills in English. Ability to clearly explain complex ideas to clients and internal teams. A positive, optimistic mindset with a willingness to learn new technologies. Highly motivated, proactive, and able to work under tight deadlines. Prior experience in a service-based company is highly desirable. If you are an enthusiastic, detail-oriented individual who thrives in a fast-paced environment, we would love to hear from you!

Required Qualifications 5+ years of experience in Social Media Strategy, Content Marketing, or Digital Marketing. Proven expertise in social media analytics, audience insights, and growth strategies. Strong knowledge of LinkedIn, Instagram, Twitter, YouTube, TikTok, and emerging platforms. Experience in paid advertising, retargeting campaigns, and performance tracking. Ability to create compelling storytelling-driven content for different platforms. Familiarity with tools like Hootsuite, Sprout Social, Buffer, Canva, Adobe Creative Suite, or HubSpot. Excellent communication, writing, and presentation skills. Strong understanding of B2B and B2C marketing strategies. Roles and Responsibilities Develop and execute comprehensive social media strategies aligned with business goals. Identify key content pillars and audience engagement strategies for each platform. Stay ahead of emerging trends, platform updates, and competitive strategies to keep content fresh and engaging. Collaborate with content creators, designers, and video editors to produce high-quality posts, reels, and videos. Plan and maintain a monthly social media content calendar for timely and consistent posting. Optimize content for platform algorithms (LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok, etc.). Develop strategies to increase brand followers and engagement organically. Actively engage with the audience through comments, messages, and interactive content. Identify and collaborate with influencers and brand advocates for campaign partnerships. Manage and optimize paid ad campaigns on LinkedIn, Meta, and Google Ads. Track, analyze, and report performance metrics (engagement, reach, conversions, ROI). Use insights from data analytics tools (Google Analytics, Facebook Insights, SEMrush) to refine strategy. Work closely with marketing, content, and design teams to ensure a cohesive brand voice. Align social media efforts with SEO, email marketing, and product marketing campaigns.

Experience 4 to 6 Years No of Openings 2 Roles and Requirements Team player. Can focus on company goal, keep team motivated and help them achieve their goals. Bachelor s degree in marketing, communications, or a related field. Proven working experience in digital marketing, with a minimum of 4 years of experience. Demonstrable experience leading and managing SEO/SEM, PPC Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) Experience in setting up and optimising Google AdWords campaigns. Strong analytical skills and data-driven thinking. Excellent written and verbal communication skills. Certification in Google Analytics, Google AdWords, or similar platforms. Skills Team player. Can focus on company goal, keep team motivated and help them achieve their goals Bachelor s degree in marketing, communications, or a related field Proven working experience in digital marketing, with a minimum of 4 years of experience Demonstrable experience leading and managing SEO/SEM, PPC Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) Experience in setting up and optimising Google AdWords campaigns Strong analytical skills and data-driven thinking Excellent written and verbal communication skills Certification in Google Analytics, Google AdWords, or similar platforms Qualification : Bachelors degree in marketing, communications, or a related field

Key Requirements The ideal candidate will be educated to degree level and have in the region of 5 years' experience in a digital marketing environment, especially in a digital lead generation context. Other key requirements will include: End-to-end lead generation specifically into Organic and SEO Team leading experience would be an added advantage Clear understanding of Cost per lead (CPL) A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics Resource management experience Ability to liaise at Board Level with both internal and external stakeholders Understanding of customer segmentation Ability to manage multiple projects and deadlines with ease Experience working with external agencies and managing the creative process through from briefing to implementation Experience managing websites within WordPress with a knowledge of HTML Created Date: 2024-04-29 Experience: 5 years Salary: upto 10 Industry: IT Openings: 2 Primary Responsibilities: Key Responsibilities Planning, briefing, development & implementation of digital marketing strategy / campaigns across digital media Understanding how to use all research and lead generation tools available including Internet sources such as social and business media Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation Analysis and presentation of digital marketing results Achieve effective web-based marketing that allows the business to generate & sell leads Deliver campaigns on time and to a high standard Improve performance through reporting & analytics Desired Skills: Key Requirements The ideal candidate will be educated to degree level and have in the region of 5 years' experience in a digital marketing environment, especially in a digital lead generation context. Other key requirements will include: End-to-end lead generation specifically into Organic and SEO Team leading experience would be an added advantage Clear understanding of Cost per lead (CPL) A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics Resource management experience Ability to liaise at Board Level with both internal and external stakeholders Understanding of customer segmentation Ability to manage multiple projects and deadlines with ease Experience working with external agencies and managing the creative process through from briefing to implementation Experience managing websites within WordPress with a knowledge of HTML Experience Requirements: Improve performance through reporting & analytics

Job Description If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Digital Marketing Manager Responsibilities: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies. Requirements: BS/MS degree in marketing or a related field. Proven working experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of ad serving tools (e.g., DART, Atlas). Experience in setting up and optimizing Google Adwords campaigns. Working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Preferred Technical and Professional Expertise: 2+ Years overall experience Job Category: Digital Marketer(2) Job Type: In House Job Location: Ahmedabad Qualification : BS/MS degree in marketing or a related field.

Roles and Responsibilities Lead Generation Strategy: Develop and execute comprehensive lead generation strategies to drive the acquisition of qualified leads for our software services offerings, leveraging a mix of inbound and outbound marketing tactics. Market Research: Conduct market research and analysis to identify target industries, segments, and personas for software services, and develop insights into their pain points, needs, and preferences. Lead Qualification: Qualify inbound leads through effective lead scoring and segmentation, and conduct outreach to prospects to gather additional information, assess their needs, and identify potential opportunities for engagement. Outbound Prospecting: Conduct outbound prospecting activities, including cold emailing, cold calling, and social selling, to engage with target accounts and decision-makers and generate new business opportunities. Lead Nurturing: Implement lead nurturing campaigns and workflows to engage and nurture leads throughout the buyer's journey, providing relevant content and resources to educate, inform, and build trust with prospects. CRM Management: Utilize CRM software (e.g., Zoho) to track lead activity, manage lead data and information, and ensure timely follow-up and engagement with leads to drive conversion and pipeline growth. Performance Tracking: Monitor and analyze key performance metrics, including lead volume, quality, conversion rates, and ROI, and provide regular reports and insights to stakeholders to optimize lead generation efforts and drive results. Job Requirements Bachelor's degree in marketing, Business Administration, or IT field. Minimum of 3 years of experience in lead generation, digital marketing, or related roles, preferably in the software services industry. Strong understanding of digital marketing channels, techniques, and best practices, with hands-on experience in executing successful lead generation campaigns. Excellent communication, writing, and interpersonal skills, with the ability to craft compelling messaging and engage with prospects effectively. Analytical mindset with the ability to interpret data, draw insights, and optimize campaigns to improve performance and drive results. Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Zoho), and other digital marketing platforms and analytics tools. Results-oriented, self-motivated, and able to work independently as well as collaboratively in a fast-paced, dynamic environment. Qualification : Bachelor's degree in marketing, Business Administration, or IT field.

Project Coordinator Location: Ahmedabad Experience: 1-3 Years Qualification: Graduate / Diploma in any relevant field Employment Type: Full-Time Role Objective: To support the project team by maintaining schedules, facilitating communication among stakeholders, and ensuring timely progress of architectural and design projects. Key Responsibilities: Assist in maintaining project schedules, tracking tasks, and coordinating activities across teams. Facilitate smooth communication between architects, designers, clients, and other stakeholders. Prepare and share weekly client updates and monthly project status reports. Document meeting discussions, track action items, and update project timelines accordingly. Identify and raise flags for potential delays or coordination gaps to ensure proactive resolution. Core Competencies: Strong organizational and multitasking skills. Good written and verbal communication skills. Detail-oriented with ability to track multiple project elements simultaneously. Ability to collaborate effectively across teams and client groups. Basic understanding of architectural or design project workflows is a plus. Qualification : Graduate / Diploma in any relevant field

Job Title: Project Coordinator Location: Ahmedabad, India About Metizsoft Metizsoft Solutions Pvt Ltd offers a collaborative and dynamic culture designed to foster long-term career growth. We take pride in our continuous evolution and innovation, driven by a skilled and dedicated project management team. Join us to be a part of an environment that values creativity and excellence. Job Description We are looking for a highly qualified Project Coordinator to support and maintain Metizsoft s position as an industry leader. You will play a key role in developing work plans, tracking progress, and coordinating resources to ensure project success. The ideal candidate will have strong production experience and excellent communication skills to deliver regular updates to management and stakeholders. Key Responsibilities Collaborate with managers and clients to define clear project requirements, scopes, and objectives aligned with organizational goals. Coordinate internal teams and external resources to keep projects within scope, on schedule, and within budget. Monitor project progress, adapting timelines or scope as needed to ensure optimal results. Assign tasks based on team members strengths and skill sets to maximize productivity. Support skill development across teams and facilitate knowledge sharing. Maintain project performance databases to track milestones and overall progress. Report project risks and outcomes to management; escalate issues appropriately. Serve as the primary communication link between internal teams and external vendors or partners. Strengthen partnerships with third-party vendors and researchers to support project objectives. Requirements Minimum of 3 years experience in project coordination. Proven ability to coordinate teams and manage client relationships effectively. Demonstrated success working within corporate environments and interacting with all levels of management. Strong written, verbal, and presentation communication skills. Bachelor s degree or equivalent in a relevant field. Professional certification such as PMP (Project Management Professional) is highly desirable. Work in a supportive and innovative company culture focused on career growth. Engage with diverse projects and cross-functional teams. Opportunity to build strong professional relationships with internal and external stakeholders. Be part of an organization committed to delivering excellence and innovation.

Job Title: Facebook Ads Executive Location: Ahmedabad, India Education: B.E., B.Tech, MCA, M.E., M.Tech or equivalent technical degree About Media NV Established in 2014, Media NV is a multinational company headquartered in North America, with offices in Ahmedabad and Chandigarh. At Media NV, we operate like a family your success is our growth. Our passionate team combines creativity, technology, and marketing expertise to help businesses thrive online. Whether you seek local or outsourced digital marketing solutions, we align our efforts to meet your unique goals and maximize your brand s potential. Job Summary We are looking for a results-oriented Facebook Ads Executive to manage and optimize Facebook and Instagram advertising campaigns. The ideal candidate will have strong expertise in Facebook Ads Manager, experience designing successful campaigns, and a data-driven approach to maximize return on ad spend (ROAS). You will collaborate closely with the marketing team to align ad strategies with business objectives and drive measurable growth. Key Responsibilities Plan, create, manage, and optimize Facebook and Instagram ad campaigns to increase traffic, conversions, and brand awareness. Target audiences effectively using demographic, behavioral, and interest-based data. Collaborate with the creative team to develop compelling ad copy, visuals, and video content. Monitor and manage ad budgets, ensuring efficient spend and optimal ROI. Conduct A/B testing to improve campaign messaging, creatives, and overall strategy. Track and analyze key performance indicators (KPIs) such as CPC, CTR, ROAS, and conversions. Provide detailed campaign performance reports with actionable recommendations. Continuously optimize campaigns based on performance data, audience insights, and testing results. Work collaboratively with designers, content creators, and marketing managers to ensure brand consistency. Stay updated on Facebook Ads Manager changes, algorithm updates, and emerging paid social media trends. Preferred Qualifications Experience working in e-commerce or a digital marketing agency environment. Familiarity with Google Ads or other paid media platforms. Certifications in Facebook Blueprint, Google Analytics, or similar platforms. Competitive salary with guaranteed increments. 5-day workweek (Monday to Friday) with no sandwich leave policy. Comprehensive health insurance benefits. Regular team gatherings and outings. Supportive and growth-oriented work environment. Generous leave policy. Excellent opportunities for learning and professional development. Employee rewards and recognition programs. Take the next step in your digital marketing career! Join Media NV Ahmedabad as a Facebook Ads Executive and drive impactful social media advertising campaigns. Apply now! Qualification : B.E., B.Tech, MCA, M.E., M.Tech or equivalent technical degree

Job Title: Digital Marketing Specialist Location: Rajkot, Gujarat, India Key Responsibilities: Develop and implement digital marketing campaigns (SEO, PPC, Social Media, Email Marketing). Manage Google Ads and paid advertising campaigns. Create and schedule content for social media platforms (Facebook, LinkedIn, Instagram, Twitter). Analyse marketing performance and create reports using Google Analytics, Facebook Insights, etc. Work on website optimization, CRO (Conversion Rate Optimization), and A/B testing. Coordinate with designers and content writers to create engaging content. Manage email marketing campaigns and lead nurturing strategies. Stay updated on digital marketing trends, tools, and best practices. Conduct keyword research to identify high-ranking search terms. Optimize website content, meta tags, URLs, and images for SEO. Perform on-page and off-page SEO techniques. Build backlinks through ethical link-building strategies. Stay updated with search engine algorithms and best practices. Perform competitor analysis to improve ranking strategies. Optimize website speed, mobile-friendliness, and technical SEO aspects. Skills Required: Strong knowledge of SEO tools (Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog). Basic knowledge of HTML, CSS, and website structure. Content optimization and keyword research skills. Understanding of Google s ranking algorithms. Link-building strategies and SEO reporting. SEO, SEM, and content marketing expertise. Social media marketing and content creation skills. Email marketing and CRM knowledge (Mailchimp, HubSpot, etc.). Creativity and analytical thinking for campaign performance tracking.

Job Title: QA Engineer Required Experience: 1-3 Years Job Location: Ahmedabad/Pune Educational Qualifications: UG: B.E/B.Tech PG: MCA/MSc IT Job Description: We are seeking a skilled and detail-oriented QA Engineer to join our Quality Assurance team. The ideal candidate will play a critical role in ensuring the quality of our software applications through both manual and automated testing. If you are passionate about quality, have a keen eye for detail, and enjoy working in a collaborative environment, we d love to hear from you. Key Responsibilities: Manual & Automated Testing: Execute both manual and automated test cases to identify defects and ensure software quality across different platforms. Collaboration with Development Teams: Work closely with the development team to understand project requirements, functionality, and user stories. Bug Tracking & Reporting: Identify, document, and report defects using issue-tracking tools (e.g., Jira). Test Documentation: Assist in the development and maintenance of test plans, test cases, and test scripts for effective testing coverage. Testing Types: Conduct various types of testing including functional, regression, performance, system integration, and usability testing. Agile Processes: Actively participate in Agile processes such as sprint planning, daily stand-ups, and other collaborative meetings. Compliance & Standards: Ensure compliance with company standards, industry best practices, and quality guidelines. Customer Issue Troubleshooting: Support troubleshooting by reproducing and analyzing customer-reported issues to identify root causes. Automation Testing: Learn and implement automation testing tools under the guidance of senior QA engineers. Cross-Technology Testing: Conduct testing across multiple technology components, including web applications, REST APIs, and databases. Technologies & Platforms: Web Applications REST API Testing Databases: Familiarity with MongoDB, PostgreSQL, or other SQL/No-SQL databases. Operating Systems: Hands-on experience with Windows and Linux environments. Required Skills: Basic Understanding: Software testing methodologies, SDLC (Software Development Life Cycle), and STLC (Software Testing Life Cycle). Test Management Tools: Familiarity with tools like TestRail or Zephyr for test case management. Issue Tracking: Experience using issue-tracking software such as Jira or Bugzilla. Programming/Scripting Knowledge: Knowledge of Python, Java, or JavaScript. Automation Tools: Experience or familiarity with automation testing tools such as Selenium, Cypress, Robot Framework, or Playwright. Analytical & Problem-Solving: Strong analytical skills with the ability to troubleshoot and resolve issues effectively. Communication & Teamwork: Strong verbal and written communication skills with a collaborative mindset. Test Case Creation: Experience in creating and executing functional, system, and integration test cases. Good to Have: Experience working with cloud-ready applications and testing in cloud environments.

Job Title: Digital Marketing Manager Job Description: We are seeking a Digital Marketing Manager with deep expertise in developing, implementing, and optimizing strategies for on-page and off-page optimization. The ideal candidate will have a strong track record in driving organic traffic, managing SEO campaigns, and analyzing digital performance to optimize marketing efforts. Responsibilities: Strategy Development & Optimization: Develop, implement, and continuously optimize SEO strategies and initiatives. Conduct on-page and off-page SEO optimization for websites to improve rankings and visibility. Keyword Research & Analysis: Perform keyword research and competitive analysis to identify opportunities for ranking improvements. Implement strategies to achieve top rankings in organic search results. Traffic Growth: Drive traffic by achieving high organic search rankings across major search engines. Create and manage XML sitemaps and submit them to search engines. Data Analysis: Use web analytics tools (e.g., Google Analytics) to monitor performance and identify areas for improvement. Analyze SEO reports and provide insights to management. Social Media & Networking: Engage with social media platforms and networking websites to increase site traffic and brand visibility. Staying Updated: Stay up-to-date with the latest search engine algorithms, techniques, and trends. Website Optimization: Optimize key website elements like title tags, meta descriptions, keyword density, internal linking, and sitemaps. Provide documentation on keyword strategies and link-building efforts. Link Building Strategy: Develop and execute link-building strategies that align with SEO goals. Ensure a natural, high-quality link profile through strategic link-building and partnership efforts. Blogging & Content: Leverage blogging platforms like WordPress and Blogger to improve visibility and search rankings. Link Submission & Off-Page Optimization: Handle various off-page SEO activities, such as social bookmarking, directory submissions, and article submission. Minimum Qualifications: Education: BCA, B.E./B.Tech, MCA, M.Tech, or equivalent degree in a relevant field. Experience: 10-15 years of overall experience, with at least 8 years of relevant experience in digital marketing, SEO, and content optimization. Preferred Qualifications: Experience: Strong hands-on experience with SEO tools (Google Analytics, SEMrush, Ahrefs, etc.) and SEO best practices. Experience: Experience in link-building strategies, content marketing, and social media engagement. Skills: Deep understanding of SEO, keyword research, and on-page/off-page optimization. Skills: Ability to analyze data and create actionable reports. Skills: Excellent written and verbal communication skills. Skills: Ability to adapt to new trends and technologies in the digital marketing landscape. Why Join Us: Opportunity to work with a dynamic team and drive impactful results. Work in an environment where your contributions directly influence business growth and digital strategy. Access to resources and tools to develop your digital marketing skills further. Qualification : BCA, B.E./B.Tech, MCA, M.Tech, or equivalent degree in a relevant field.

Job Title: SEO Executive Roles and Responsibilities: Conduct thorough keyword research to identify opportunities for SEO optimization. Analyze website performance and provide insights for improvement. Collaborate closely with the strategy team to align SEO efforts with overall business goals. Execute tests, collect and analyze data, identify trends, and deliver insights to maximize ROI in paid search campaigns. Track, report, and analyze website analytics and digital marketing campaigns for performance. Manage campaign budgets, ensure expenses are within limits, estimate monthly costs, and resolve any discrepancies. Continuously discover, expand, and optimize keywords for better search visibility. Develop and implement effective link-building strategies to improve domain authority and rankings. Recommend improvements in website architecture, content, linking, and other SEO factors to boost keyword rankings. Lead and execute link-building activities to enhance SEO performance. Participate in all aspects of SEO and content management, ensuring continuous optimization. Requirements and Skills: Proven experience with Google Analytics and Google Search Console. Strong understanding of key SEO tools and techniques. Solid knowledge of SEO fundamentals, content strategies, and link-building, along with how different SEO strategies integrate. Demonstrated SEO experience with successful track records. Expertise in using website analytics tools (e.g., Google Analytics). Deep understanding of ranking factors and search engine algorithms. Stay current with the latest SEO and SEM trends, best practices, and algorithm updates. If you are passionate about SEO, have a knack for optimizing websites, and stay ahead of digital trends, we d love to hear from you!

Job Title: PPC Executive Career Level: IC1-IC2 | Department: Digital Marketing | Location: Ahmedabad | Experience: 2+ years Position Summary We are seeking a detail-oriented and results-driven PPC Executive to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing pay-per-click campaigns across various platforms to drive traffic, increase brand awareness, and achieve conversion goals. This role requires a strong analytical mindset, creativity, and a passion for digital marketing. Key Responsibilities Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms. Conduct keyword research and selection to optimize campaigns for maximum ROI. Monitor and analyze campaign performance, making data-driven adjustments to improve results. Create compelling ad copy and landing pages that drive conversions. Manage budgets and bids to ensure efficient allocation of resources. Stay up-to-date with industry trends and best practices in PPC and digital marketing. Collaborate with cross-functional teams, including SEO, content, and design, to align marketing strategies. In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversion. In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversion. Prepare and present regular performance reports and insights to stakeholders. Personal Attributes Strong analytical and problem-solving skills. Excellent attention to detail and organizational abilities. Ability to work independently and as part of a team. Creative thinker with a passion for digital marketing. Strong communication skills, both written and verbal. Results-oriented with a focus on achieving targets. Education and Qualification Bachelor s degree in Marketing, Business, or a related field. Proven experience in managing PPC campaigns (1-2 years preferred). Familiarity with Google Ads, Bing Ads, and Meta advertising platforms. Knowledge of web analytics tools (e.g., Google Analytics, Google Tag Manager, Taboola). Google Ads certification is a plus. Join our team and be part of creating impactful campaigns that make a difference for our clients. If you re a creative thinker with a passion for words and a drive to succeed, we d love to hear from you! Qualification : Bachelors degree in Marketing, Business, or a related field.

Job Description: You will be responsible for overseeing various financial activities, including conciliation & reconciliations of the book of accounts, compliance, and bookkeeping. You will ensure GST, TDS & other taxation compliance, and oversee the preparation of accurate financial statements. Proficiency in accounting software such as Tally, along with advanced Excel skills, is essential. Responsibilities: Responsible for Internal Audit, Statutory Audit, Tax Audit, GST Audit, and other such activities Tax Profile: GST compliance, TDS compliance, ITS filing, Transfer Pricing Audit and Return Filing, GST Refund processing Should be well versed with accounting software (Tally or equivalent) and Advanced knowledge of Excel Should have sound knowledge of accounting principles and bookkeeping Will be assisting in preparing accurate and timely financial statements and documents Help to conduct monthly and quarterly account reconciliations to ensure accurate reporting and ledger maintenance Overviewing day-to-day accounting procedures and daily operations Adhere to proper accounting methods, policies, and principles Research and reconcile all discrepancies in accounts Provide data as and when required to assist in various MIS and reports Requirements: Must be B. Com / ICWA (Inter passed out) / MBA Finance / CA (Inter Passed Out) / CA Should have experience of 3-5 years in accounting, compliance, and consolidation of books of accounts Qualification : Must be B. Com / ICWA (Inter passed out) / MBA Finance / CA (Inter Passed Out) / CA

Job Title: QA (Manual Tester) Location: Ahmedabad, India Job Type: Full Time Job Overview: We are seeking a skilled QA Manual Tester with 2 to 5 years of experience to ensure the quality and reliability of our software applications. The ideal candidate will have a sharp eye for detail, strong analytical skills, and a passion for delivering high-quality software products. As a QA Tester, you will play a key role in ensuring that our products meet the highest standards of quality before reaching our customers. Key Responsibilities: Test Case Development & Execution: Develop, execute, and maintain manual test cases, test plans, and test scripts. Identify, document, and track software defects using bug-tracking tools. Testing Activities: Perform functional, regression, system, UI/UX, and integration testing to ensure software works as expected. Participate in requirement analysis sessions to provide feedback on usability and potential areas for quality improvements. Collaboration: Collaborate with developers, product managers, and other stakeholders to understand project requirements. Ensure test activities are aligned with project timelines and quality standards. API Testing: Validate API responses using tools like Postman (basic knowledge of API testing is preferred). Documentation: Prepare detailed test reports, document test results, and effectively communicate findings to the development team and stakeholders. Continuous Improvement: Work closely with automation teams to enhance testing efficiency and assist in automating repetitive tasks where applicable. Required Skills & Qualifications: Experience: 2 to 5 years of experience in manual testing within the IT industry. Testing Knowledge: Strong understanding of SDLC (Software Development Life Cycle), STLC (Software Testing Life Cycle), and various testing methodologies. Experience in functional testing, regression testing, UI testing, and system testing. Bug Tracking Tools: Familiarity with bug tracking tools such as JIRA, Bugzilla, or similar platforms. Database Validation: Basic knowledge of SQL queries for database validation. API Testing: Exposure to API testing using Postman is a plus. Cross-Browser & Cross-Platform Testing: Good understanding of cross-browser and cross-platform testing. Skills: Strong analytical and problem-solving skills. Excellent verbal and written communication skills. Why Join Us: Impactful Work: Be part of a team focused on delivering high-quality software that impacts the end user experience. Collaborative Environment: Work closely with developers, product managers, and other stakeholders in a fast-paced, Agile environment. Career Growth: Opportunities to grow within the QA field, and exposure to automation testing as part of continuous learning. Innovative Projects: Work on diverse and interesting software applications across different industries. If you are passionate about quality assurance and ensuring the delivery of excellent products, we d love to hear from you. Join us and help us continue to build products that meet and exceed our customers' expectations.

KEY RESPONSIBILITIES: Manual & Automated Testing for Projects Flow & Functionalities. Write test plans from the requirements, specifications, and test strategies. Debugging and determining the root cause. Planning, authoring, debugging and executing performance tests. Web Application/Mobile Application Testing is required. Prompt identification and escalation of defects; working with cross-site and cross-functional product teams to isolate problems, and tracking the issues to complete resolution. Strong root cause analysis experience. Strong understanding of QA processes and concepts including test case preparation, and testing methodologies. Use versioning systems to code test scripts. Create and perform test campaign whenever it is necessary to fit in the overall planning. Use bug tracking database to report bugs. Analyses test results. Raise an alert when an important issue is likely to put in jeopardy the whole project. Strong oral and written communication skills are essential. Ability to work collaboratively within a team environment of other engineers to meet aggressive goals and high-quality standards. Benefits: Our employees are enjoying a 5-day workweek. Our employees are entitled to 18 days' annual paid leaves. Our employees are entitled to 10 Public Holidays. Encashing paid leave in each year. We always have a birthday bash for each employee. We never miss any chance to enjoy special occasions like Diwali or Holi.