SEM Campaigns Jobs in Bengaluru
94 Jobs Found
Manager/senior Manager, Digital Marketing
Leap Finance
Manager / Senior Manager - Digital Marketing Location: Bengaluru Type: Full-Time Experience Required: 5 7 Years Role Overview: Vertical Performance Leadership We are seeking a results-driven Digital Marketing Leader to spearhead performance initiatives for a key business vertical. You will take full ownership of Paid Media strategy, driving high-impact campaigns across Google, Meta, and other performance channels to achieve aggressive growth targets. Technical Expertise & Tooling Platform Mastery: Paid Social: Expert-level management of Meta Ads (Facebook/Instagram), including complex setup and scaling. Search & Affiliates: Proficiency in Google Ads (SEM) and managing Affiliate networks. Analytics: Deep experience with Google Analytics and other attribution/tracking tools. Strategic & Analytical Skills: Data-Driven Strategy: Ability to extract insights from complex datasets and translate them into actionable growth strategies. Budget Management: Proven track record of budget allocation, expenditure tracking, and ROI optimization. Market Intelligence: Sharp focus on industry trends, privacy regulations, and emerging AdTech tools. Key Responsibilities Channel Ownership: Lead the full lifecycle of paid social and search channels from campaign architecture to daily optimization. Performance Reporting: Provide regular, high-level performance reports and insights to key organizational stakeholders. Cross-functional Alignment: Partner with Product, Tech, and Creative teams to ensure marketing efforts align with the broader product roadmap. Innovation: Conduct A/B testing and experimentation to keep campaigns "ahead of the curve" in a competitive landscape. The Ideal Profile 5 7 years of experience, ideally within a high-growth startup environment. Exceptional communication skills with the ability to represent the performance marketing function in cross-functional forums. A proactive problem-solver who thrives on measurable results and operational excellence.
Product Marketing Specialist
Secpod Technologies
Product Marketing Specialist Experience: 3 5 Years | Location: Bangalore | Employment Type: Full-Time About SecPod SecPod is a pioneering cybersecurity technology company dedicated to a prevention-first approach. Our core portfolio, the Saner Platform, provides a comprehensive suite of solutions that protects endpoints, servers, networks, and cloud infrastructure by combining security intelligence with automation. About the Role We are looking for a Product Marketing Specialist to craft compelling narratives, sharpen product positioning, and drive adoption. You will create high-impact content across websites, blogs, ebooks, and social media to communicate product value and influence buying decisions. Key Responsibilities Content Creation: Develop and manage marketing assets including blogs, web pages, ebooks, email campaigns, and sales collateral. SEO & Optimization: Optimize content for SEO to improve organic visibility and refine content to increase engagement across channels. Go-to-Market (GTM) Strategy: Collaborate with Sales, Product, and Partner teams to develop demand-generation and GTM campaigns. Messaging & Positioning: Build compelling product stories and positioning that highlight differentiation and resonate with buyer personas. Performance Analytics: Track and analyze content performance metrics to measure effectiveness and drive improvement. Qualifications & Experience Education: MBA in Marketing or Bachelor s degree in Engineering. Professional Background: 3 5 years of experience in content writing, product marketing, or B2B SaaS marketing. Domain Expertise: Preferred experience in cybersecurity or enterprise technology. Skill Set: Strong understanding of audience targeting, content-driven demand generation, and exceptional storytelling skills. What You ll Gain Hands-on experience shaping product marketing strategy and messaging. Deep exposure to enterprise cybersecurity products and global security trends. A clear growth path toward becoming a high-impact marketing leader. Qualification : MBA in Marketing or Bachelors degree in Engineering
Marketing Manager / Deputy Manager
Ajax Engineering
Position: Marketing Manager / Deputy Manager Type: Full Time Experience: 8 10 Years Location: Bangalore Role Purpose To lead integrated marketing efforts that drive lead generation, customer engagement, and sales enablement across digital platforms, marketing automation systems, and sales operations. This position is crucial in aligning marketing initiatives with sales productivity, ultimately boosting market share and customer reach for the organization. Key Responsibilities Market Analysis & Product Communication Conduct competitive benchmarking, market research, and customer insight gathering for the concrete equipment sector. Develop technical marketing collateral and product content in collaboration with Product Management & Engineering teams. Create newsletters, mailers, and presentations aligned with brand guidelines to support sales efforts. Sales Operations Support Partner with Sales teams to improve CRM usage, lead tracking, and pipeline visibility. Enhance customer journey mapping and conversion processes with sales and product teams. Analyze sales data for trends, opportunities, and engagement gaps. Support the design and implementation of sales enablement tools and mobile sales apps. Digital Marketing & Lead Generation Run and optimize SEO, SEM, and paid media campaigns to increase inbound leads. Manage digital presence across social media, email, and landing pages. Drive performance from platforms like IndiaMART and apply corrective actions where needed. Marketing Automation & Tools Implement and manage platforms such as HubSpot, Zoho Marketing Plus, Salesforce Marketing Cloud, or Marketo. Automate campaigns, lead scoring, and segmentation to enhance efficiency. Track campaign performance and optimize for improved ROI. Events, Exhibitions & Campaigns Plan and execute industry event participation (e.g., EXCON, BAUMA, Concrete Show) in coordination with marketing leadership. Support product launches, roadshows, BTL activities, and customer meets. Oversee vendor coordination and logistics for successful event execution. After-Sales Marketing & Customer Engagement Partner with After-Sales and Parts teams to roll out service campaigns, loyalty programs, and feedback initiatives. Design post-sale campaigns and customer health check content to maintain engagement. Reporting & Analytics Maintain dashboards to track digital, lead conversion, and sales enablement KPIs. Ensure CRM data hygiene and provide actionable insights. Assist with marketing budgeting and monthly expense tracking. Desired Skills & Competencies Strong B2B marketing background, preferably in industrial or capital goods sectors. Proficiency in CRM platforms (Salesforce, Zoho CRM) and marketing automation tools (HubSpot, Marketo). Excellent content creation skills for technical and product marketing. Strong analytical mindset with data-driven decision-making. Effective collaboration with cross-functional teams. Experience with SEO tools, Google Analytics, and LinkedIn Campaign Manager. Educational Qualifications MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute. Preferred Industry Background B2B Industrial, Capital Goods, Construction Equipment, or Automotive Components. Qualification : MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute
Manager - Marketing
Larsen & Toubro (l&t)
Job Title: Manager Marketing Location: Bengaluru Experience Required: 6 to 10 years Minimum Qualification: MBA (Marketing/Strategy) B.Tech or M.Tech (Electronics preferred) Key Skills Business Development Marketing Communications Competitive & Market Analysis Strategic Planning B2B Marketing Digital Marketing & Lead Generation Budget & Project Management Marketing Automation Tools Job Summary We are seeking a dynamic and strategic Marketing Manager with 6 10 years of experience, preferably in the industrial electronics or EMS (Electronics Manufacturing Services) sector. The ideal candidate will lead marketing initiatives, manage cross-functional collaboration, and support business growth through market insights, effective campaigns, and customer engagement. Key Responsibilities Drive customer relationship management with strong communication and interpersonal skills. Develop and execute business and marketing strategies aligned with organizational goals. Conduct in-depth market research and competitive analysis to guide decision-making. Plan, implement, and track targeted marketing campaigns to generate quality leads. Manage marketing budgets and ensure cost-effective execution. Oversee digital marketing efforts and work closely with the sales team to align messaging. Manage multiple projects simultaneously while meeting tight deadlines. Utilize marketing automation tools to improve efficiency and reporting. Collaborate with value chain functions including TLS, SCG, QC, and PMG to align marketing efforts. Provide support in contract and project management where required. Preferred Experience Experience in the EMS industry or industrial electronics domain. Strong exposure to B2B sales and marketing strategies. Familiarity with project or contract management processes. Hands-on experience with marketing automation platforms and CRM tools. Qualification : B.Tech or M.Tech (Electronics preferred)
Assistant Manager - Performance Marketing
Mpokket Financial Services Private Limited
Job Title: Assistant Manager Performance Marketing Location: Bangalore Department: Performance Marketing Employee Type: Full-time Experience Required: 3 6 years Position Overview We are seeking a results-oriented Assistant Manager - Performance Marketing to lead our efforts across Google advertising (Web & App), SEO, ASO, and website performance optimization. This role is crucial to driving both paid and organic user growth, enhancing digital discoverability, improving user experience, and boosting conversion rates. The ideal candidate combines strategic vision with hands-on execution skills and has deep expertise in performance marketing, search optimization, and mobile growth strategies. Key Responsibilities Google Campaigns (Web & App): Strategize, execute, and optimize Google Ads campaigns across platforms including UAC, Performance Max, Search, and TROAS. Manage cross-channel ad campaigns to acquire high-intent users for both websites and mobile apps. Define audience segments, manage bidding strategies and budgets, and conduct creative testing to improve engagement and ROI. Collaborate with creative, product, and data teams to deliver targeted, performance-driven campaigns. Search Engine Optimization (SEO): Own and evolve the SEO roadmap to enhance organic rankings, traffic, and search visibility. Conduct technical, on-page, and off-page SEO audits and coordinate implementation with content and development teams. Develop content strategies aligned with keyword research, user intent, and business goals. Track and analyze key SEO metrics using tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog. Hands-on experience managing CMS and web hosting platforms. App Store Optimization (ASO): Lead ASO initiatives for the Google Play Store to increase app visibility and installs. Optimize app metadata including titles, descriptions, keywords, screenshots, and videos based on data insights. Run A/B tests using Store Listing Experiments and ASO tools like AppTweak or SensorTower. Monitor app store rankings, user reviews, and competitor performance to inform strategy. Experience: 4+ years in digital marketing with proven success in Google Ads, SEO, ASO, and website performance optimization. Expertise: Deep understanding of web and app acquisition strategies, Google Ads platforms (including Firebase and GA4), and ASO/SEO tools. Analytical Skills: Strong ability to interpret data and translate insights into actionable marketing strategies. Technical Knowledge: Familiarity with web technologies, mobile user acquisition funnels, and performance measurement tools. Certifications: Google Ads and Google Analytics certifications preferred. Additional Tools: Experience with Firebase, Appsflyer or other Mobile Measurement Partners (MMPs), Google Play Console, Google AdMob, and Adsense. Soft Skills: Excellent communication, collaboration, and project management abilities. If you re passionate about driving growth through performance marketing and thrive in a fast-paced environment, we d love to connect with you.
Digital Marketing Executive
Team Vunet Systems
Digital Marketing Executive Location: Bengaluru, India Experience: 3 - 5 Years Job Type: Full-time About VuNet VuNet pioneers Business Journey Observability using Big Data and Machine Learning to revolutionize digital experiences in financial services. Monitoring over 28 billion transactions monthly and impacting 300 million users, VuNet powers major banks across India and MEA. Role Overview: Digital Marketing Executive You will develop and manage online marketing campaigns to boost brand visibility, drive website traffic, and generate leads via SEO, social media, email marketing, and paid ads. Your work will significantly impact VuNet s growth and market presence. Key Responsibilities Execute email marketing campaigns and nurture sequences using HubSpot or similar tools Create and edit engaging marketing content for social media, newsletters, landing pages, and collateral Support multi-channel campaigns and optimize performance continuously Manage and update social media channels including LinkedIn, YouTube, and Twitter Analyze campaign performance and lead metrics to improve outcomes Basic knowledge of On-Page, Affiliate, and Technical SEO is a plus What You Bring 2-3 years experience in B2B marketing, preferably in tech or SaaS Hands-on experience with marketing automation tools like HubSpot, Zoho, or Mailchimp Strong written communication skills for content creation Comfortable with analytics tools and performance dashboards Collaborative mindset with excellent multitasking skills 100% health insurance covering you and dependents Mental wellness and 1:1 counseling support Culture fostering innovation, growth, and ownership Inclusive and transparent workplace environment Access to new Gen AI and integrated technology workspace Career development with training programs to enhance skills
Performance Marketing Specialist
Kredx
Performance Marketing Specialist Location: Bangalore Experience: 3-5 Years Company: KredX About KredX Founded in 2015, KredX has grown into a comprehensive financial solutions ecosystem, helping businesses of all sizes manage working capital efficiently. KredX is India s leading integrated supply chain finance solutions provider, uniquely holding both RBI s TReDS license and IFSCA s ITFS license. Our key platforms include: DTX (Domestic Trade Exchange): RBI-licensed platform enabling MSMEs to access early payments through invoice discounting. GTX (Global Trade Exchange): IFSCA-licensed platform offering seamless cross-border trade finance. CMS (Cash Management Solutions): AI-driven finance automation for streamlined enterprise financial operations. DTX (dtxindia.in) is powered by KredX, enabling MSMEs to get paid early with the lowest cost, supported by advanced finance automation technology for a secure and fast process. Role Overview We are seeking a Performance Marketing Specialist to lead and optimize paid marketing campaigns while contributing to the broader digital marketing strategy. This hands-on role requires expertise in platforms like Google Ads and Meta Ads, a strong analytical mindset, and a passion for driving measurable growth. Key Responsibilities Plan, execute, and optimize paid advertising campaigns across Google, Meta, and other digital platforms. Contribute to overall digital marketing strategies including campaign planning and channel mix decisions. Manage budgets effectively, tracking key performance indicators like CPC, CPA, and ROAS. Conduct A/B testing on creatives, copy, and targeting to maximize campaign effectiveness. Collaborate with content and design teams to create impactful marketing assets. Analyze campaign performance data and prepare actionable reports with insights and recommendations. Monitor brand presence across paid and organic social channels, coordinating with internal teams for cohesive messaging. Stay updated on the latest platform features, industry trends, and best practices to continuously improve campaigns. Requirements 3 to 5 years of experience in paid digital marketing. Proven track record managing performance campaigns with measurable ROI. Strong analytical skills and comfort with campaign data analysis. Proficiency in Google Ads, Meta Ads Manager, and Google Analytics. Strategic thinker with strong execution capabilities. Experience working in startups or fast-paced environments is a plus.
Digital Marketer
Locus
Job Title: Digital Marketer Location: Bangalore (On-site; full-time) About Locus: At Locus, we are redefining logistics decision-making with deep-tech solutions that drive efficiency, consistency, and transparency across industries like retail and FMCG/CPG. Founded in 2015 by Nishith Rastogi and Geet Garg, Locus has evolved from a women s safety geo-tracking app into a globally recognized logistics optimization platform. Our technology has empowered enterprises such as Unilever and Nestl to execute over a billion deliveries across 30+ countries. Guided by our commitment to innovation and sustainable growth, we transform complex supply chains into strategic growth enablers. Join us at Locus and be part of a team shaping the future of global logistics. Job Overview: About the Role We re transforming the way businesses connect with audiences through digital distribution strategies. We are seeking a seasoned professional to lead our digital distribution function, overseeing paid campaigns and multi-channel content delivery that drive measurable impact. In this role, you will architect and execute strategic digital campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, ensuring every initiative delivers maximum ROI while enhancing our brand s reach and influence. Key Responsibilities: Campaign Strategy & Execution: Design, implement, and refine comprehensive digital distribution strategies that integrate paid, earned, and organic channels. Performance Management: Oversee campaign budgets, bidding strategies, A/B testing, and data analysis to optimize performance and drive conversion metrics. Content Amplification: Collaborate with creative and content teams to ensure high-impact messaging is distributed effectively across digital channels. Stakeholder Collaboration: Act as a strategic partner to internal teams, delivering actionable insights and aligning distribution efforts with broader business objectives. Qualifications: 5 7 years of robust experience in digital performance marketing and distribution strategy, ideally with exposure to large-scale campaigns. Expertise in managing digital advertising platforms, including Google Ads, Meta Ads, and LinkedIn Ads, coupled with a strong analytical foundation using tools like Google Analytics and advanced tracking methodologies. Proven ability to develop and execute strategies that balance creativity with data-driven decision making. Exceptional communication, project management, and leadership skills, with a track record of delivering high-impact results in dynamic, fast-paced environments. Join Locus and become part of a visionary team that is redefining logistics through innovation and smart distribution. We provide competitive compensation, comprehensive benefits, and a collaborative environment where your expertise will drive both your growth and that of the organization. Locus is an equal opportunity employer dedicated to creating a diverse and inclusive workplace.
Senior Executive - Content Writer
Captain Fresh
Content Writer at Captain Fresh Company Overview: Captain Fresh is a tech-led, vertically integrated global powerhouse of seafood brands. Founded in 2020 and headquartered in Bengaluru, India, Captain Fresh s portfolio includes brands such as CenSea in the US, SuperFish in Poland, and Senecrus in France. With technology at its core, Captain Fresh is reshaping the traditional and fragmented seafood sector. The company vertically integrates key nodes of the seafood value chain procurement, processing, distribution, and retail across multiple species. Leveraging proprietary tech platforms, Captain Fresh ensures high standards of traceability and sustainability. The group sources and distributes over 100 species of seafood across 30 countries, committed to nourishing the world with responsibly sourced seafood, empowering communities, and protecting ecosystems through innovation. Position: Content Writer Department: Creative and Marketing Location: Bengaluru, India We are looking for a talented Content Writer to join our Creative and Marketing team. The ideal candidate will have a passion for creating compelling content that resonates with our global audience and supports our business goals. If you're a creative thinker with a knack for writing, editing, and storytelling, we want you to be a part of our innovative team! Key Responsibilities: Content Strategy & Creation: Develop and implement content strategies that align with business objectives, with a focus on driving audience engagement and brand awareness for Captain Fresh and its portfolio of brands globally. Content Production: Create, edit, and oversee the production of high-quality content across various formats including product marketing videos, articles, social media posts, brochures, email copy, newsletters, and more. Content Calendar Management: Maintain and manage a content calendar to ensure timely and consistent delivery of content for social media campaigns and other digital platforms. Cross-Functional Collaboration: Collaborate with cross-functional teams, including Design, Tech, HR, and stakeholders of acquired companies, to ensure content aligns with broader business goals and strategies. Industry Awareness: Stay updated on the latest trends in the seafood industry, especially within the B2B landscape, and leverage this knowledge to identify relevant content opportunities. Brand Consistency: Ensure that all content produced maintains consistency in voice, tone, and style guidelines across all brands under the Captain Fresh umbrella. Market Understanding: Develop a strong understanding of seafood market dynamics to create content that resonates with industry trends and customer needs. Experience/Skill Set: Experience: 3-5 years of experience as a Content Writer or in a similar role, with a strong portfolio showcasing engaging content across a variety of platforms. Industry Experience: Bonus points for prior experience in content writing for the seafood or food and beverage (FnB) industry. Creative Skills: Strong creative mindset with the ability to generate innovative content ideas that stand out in a crowded digital space. Writing & Editing: Exceptional writing, editing, and proofreading skills with a sharp eye for detail and quality. Digital Marketing Knowledge: Solid understanding and experience with digital marketing strategies, including SEO, SEM, and ASO, to optimize content for search engines and digital channels. Collaboration Skills: Ability to communicate and collaborate effectively in a fast-paced environment, working across teams to meet deadlines and business objectives. Preferred Qualifications: Degree in Marketing, Communications, English, or a related field. A portfolio of published articles or content samples that showcase your writing style and versatility. What You Can Expect: Collaborative Team: Work with a dynamic and cross-functional team that values open communication and innovation. Creative Freedom: Enjoy creative freedom to brainstorm, ideate, and execute content ideas across various platforms. Learning Opportunities: Continuous opportunities for professional development and learning within an evolving industry. Supportive Leadership: Work in an inclusive and supportive environment with leadership that encourages growth, creativity, and career progression. Captain Fresh offers a unique and exciting opportunity for content writers who are passionate about creating meaningful and impactful content in a fast-growing tech-driven company. Join us and help shape the future of the seafood industry!
Associate Principal TA Program Manager
Tekion
Associate Principal TA Program Manager Location: Bangalore About Tekion Tekion is transforming the automotive industry with the first cloud-native automotive platform, connecting OEMs, dealerships, technology partners, and consumers. Through ARC, AEC, and APC, we deliver seamless, AI-driven digital experiences for the automotive ecosystem. Tekion employs ~3,000 people across North America, Asia, and Europe and is committed to innovation, inclusion, and a high-performance culture. Role Overview As Associate Principal TA Program Manager, you will architect, execute, and evolve global talent acquisition programs that set Tekion apart as an employer of choice. You will design transformative candidate experiences, manage referral and diversity initiatives, lead campus hiring strategies, and leverage AI and automation to streamline TA operations. This is a high-impact, globally visible role where your work directly shapes Tekion s talent brand and hiring excellence. Key Responsibilities Candidate & Employee Experience Deliver a seamless, engaging experience for all candidates and employee referrals. Gather feedback to continuously improve the hiring journey. Maintain accurate candidate data through system-level validations. AI-Driven Talent Acquisition Lead adoption of AI-powered tools and automation to improve speed, personalization, and efficiency. Pilot and scale data-driven hiring solutions in collaboration with tech teams. Process Improvement & Issue Management Identify gaps in TA workflows and ensure smooth, efficient operations. Manage escalations, prioritize issues, and resolve TA-related challenges. Communication & Standardization Design and implement standardized communication templates for scheduling, offers, and feedback. Maintain TA guides, interview kits, and resources for consistency across regions. Strategic Programs & Initiatives Lead global TA programs including referral contests, ambassador programs, and training initiatives. Develop and execute diversity networking, leadership events, and inclusive hiring campaigns. Drive Talent Branding campaigns to strengthen Tekion s employer reputation. Campus Hiring & Early Talent Programs Build immersive, relationship-driven university recruiting programs. Collaborate with campus leads to attract top early-career talent. Execute high-impact 6-month internship programs for early leadership development. Playbook & Process Optimization Govern and continuously improve the TA Playbook with templates, guides, and workflows. Implement automation and bots to maximize efficiency and scalability. Recruiter Enablement & Training Design and deliver structured recruiter training on interviews, negotiation, and candidate engagement. Lead TA certification initiatives and maintain a continuous learning calendar. Reporting, Insights & Continuous Improvement Automate dashboards, scorecards, and KPI reports to provide real-time insights. Track Candidate NPS and use insights to enhance experience across the TA lifecycle. Qualifications Master s degree with 8+ years of measurable impact in TA program leadership in tech-driven organizations, or Bachelor s degree with 12+ years experience. Proven experience architecting and scaling global campus, referral, boomerang, and diversity TA programs. Strong expertise in process improvement, TA workflow optimization, and issue management. Hands-on experience with AI, automation, and modern ATS/HRIS tools (Greenhouse preferred). Track record in communication standardization, playbook creation, and recruiter enablement. Skilled in leveraging data and NPS insights to improve TA outcomes. Excellent stakeholder management, project leadership, and communication skills. Strong drive to innovate, lead change, and create remarkable candidate experiences. Competitive rewards & equity aligned with Radford standards A culture of empowerment, learning, and inclusivity High visibility and impact for your work on a global stage
Team Leader- Marketing
Bajaj Capital
Position: Team Leader Marketing Location: Bangalore Department: IPC Marketing Function: Business Development Entity: Bajaj Capital Insurance Broking Ltd. Number of Positions: 1 Company Overview Bajaj Capital Insurance Broking Limited (BCIBL) is a licensed insurance broker (License No. 241, Code CB042/02), registered under the Companies Act, 1956. Since its inception in 2004, BCIBL has been a trusted name in the insurance broking industry, serving over 600,000 clients nationwide. The company offers a comprehensive portfolio of both life and general insurance products, backed by regulatory compliance and a customer-first approach. Role Summary We are looking for a proactive and results-driven Team Leader Marketing to manage on-ground data collection operations and ensure effective lead generation through field teams. The ideal candidate will have team management skills and be comfortable working in a target-oriented environment. Key Responsibilities Supervise and coordinate all data collection and lead generation activities Ensure achievement of daily/weekly targets by data surveyors Maintain high-quality lead databases for tele-calling and follow-up teams Ensure manpower availability and scheduling for consistent field operations Compile, review, and submit MIS reports to the Head Office on time Motivate and guide team members to optimize performance and efficiency Qualifications & Requirements Minimum Qualification: 12th pass (+2 and above) Strong verbal communication skills, with fluency in Kannada (mandatory) Ability to lead field teams and ensure execution of on-ground marketing activities Basic understanding of data entry, MIS reporting, and lead management Prior experience in field marketing or survey coordination is a plus Lead a high-energy field team at one of India's most reputable insurance brokers Gain valuable leadership experience in on-ground marketing and data operations Contribute to the company s growth by playing a key role in lead generation and market outreach
Product Marketing Manager
Danaher Corporation
Job Title: Product Marketing Manager Equipment Services (EQS) Location: Bengaluru, India Reports To: EQS Global Product Marketing Director About the Role: We are seeking a Product Marketing Manager to join our Equipment Services (EQS) Marketing team. In this role, you will develop and execute strategic marketing initiatives aimed at driving growth for the OptiRun Services Parts and Upgrades Portfolio. This position will be based in Bengaluru, India, and will report directly to the EQS Global Product Marketing Director. Key Responsibilities: Marketing Strategy: Develop and execute a comprehensive annual marketing growth plan for spare parts and upgrades, with a strong emphasis on eCommerce expansion within the EQS business unit. Campaign Management: Design and implement omnichannel awareness and lead generation campaigns to drive lead funnel growth and conversions. Content & Sales Enablement: Collaborate with product management, sales teams, creative agencies, and Marcom to develop persona-driven content, including sales tools, case studies, and digital assets that align with the buyer's journey. Cross-Functional Collaboration: Align with product management, sales, and regional marketing teams to ensure accurate tracking of installed base data and market visibility. Act as the subject matter expert for services e-commerce and service NPIs, and lead Problem-Solving Projects (PSPs) to enhance performance. Market Insights & Competitive Analysis: Collect customer insights (VOC), monitor industry trends, and analyze the competitive landscape to continuously refine marketing strategies and adjust product positioning. Who You Are: Education: Bachelor s degree in Marketing, Business, or a related field (MBA is preferred). Experience: 5+ years of experience in marketing, service product management, or marketing communications, with a strong understanding of service offerings (such as contracts, qualifications, operator training, spare parts, remote monitoring, and eCommerce catalog expansion). Proven Expertise: Demonstrated experience in building and executing lead generation, awareness campaigns, and developing content aligned with the buyer's journey. Project Management: Strong experience managing marketing projects (eCommerce catalog, NPIs, customer VOC, etc.) and driving results across multiple teams. Effective Communication: Ability to communicate clearly and effectively with stakeholders at all levels within the organization. Preferred Qualifications: Familiarity with Danaher Business Tools (DBS), including Transformative Marketing, Launch Excellence, Strategic Segmentation, and PSP. Prior experience with ServiceMax, Salesforce, and Google Analytics. A collaborative and results-driven mindset with the ability to work cross-functionally to achieve marketing goals. Qualification : Bachelors degree in Marketing, Business, or a related field (MBA is preferred).
Digital Marketing Specialist
Nucot - Software Company
Job Title: Digital Marketing Specialist Location: Bangalore Experience: 2-4 Years Qualification: Any Graduate Number of Openings: 2 Joining: Immediately Type: Full-Time Job Summary: We are hiring a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating a brand presence for the company through both online and offline marketing strategies. You will be the key player in developing and implementing unique strategies to enhance our digital footprint and engage with our target audience creatively. Roles & Responsibilities: Social Media Management: Maintain and manage a social media calendar to ensure consistent and timely posting. Engage in social media activities, including creating and executing content for all social platforms (Facebook, LinkedIn, Instagram, etc.). Content Creation: Write crisp, clean, and engaging social media copy to promote both new and existing content. Repurpose blog posts, infographics, whitepapers, and other assets into channel-specific microcontent. Collaborate with the design and video teams to produce high-quality creative graphics, GIFs, and videos that align with brand guidelines. Campaign Ideation and Execution: Ideate and execute moment marketing and topical campaigns based on trending topics and industry news. Partner with internal teams (PR, SEO, Content Marketing) to streamline efforts and deliver comprehensive campaigns. Social Media and Digital Trends Monitoring: Stay updated with current social and digital trends and conduct competitor analysis to identify opportunities. Keep track of engagement-driven comments and feedback across social channels, and escalate feedback to the ORM team when necessary. Reporting and Analytics: Maintain social media reports on a weekly/monthly basis, providing insights and updates to the management team. Measure campaign performance and adjust strategies accordingly. Skills & Requirements: Educational Qualification: Bachelor s degree in Business Administration or a related field; Master s degree preferred. Experience: Demonstrable 2+ years of experience in business social media management. Strong understanding of the social media landscape and how to leverage it for brand marketing. Creative Skills: Strong portfolio showcasing creative, advertising, social media, or brand marketing work. Passion for creating social-first content with a strategic mindset on execution. Technical Skills: Proficient in social media publishing tools (Hootsuite, Buffer, etc.). Experience with paid campaigns on Facebook, LinkedIn, and Twitter. B2B marketing and familiarity with video production are a plus. Communication Skills: Excellent written and verbal communication skills in English. Digital Marketing Knowledge: Deep understanding of digital marketing best practices, including content management, brand voice, and customer personas. Social Media Expertise: Experience running campaigns across mediums such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram is a plus. Why Should You Apply?: Dynamic Work Environment: Collaborate with creative and marketing professionals in a fast-paced environment. Growth Opportunities: Opportunity to grow and develop digital marketing skills while contributing to the success of the brand. Innovation-Driven Culture: Work with a team that encourages creativity and innovation in digital marketing strategies. If you re passionate about social media marketing, creating innovative content, and have a proven track record in digital marketing, then apply now! We re excited to have you join our team and bring new ideas to the table. Qualification : Bachelors degree in Business Administration or a related field; Masters degree preferred.
Performance Marketing
Jupiter Money
At Jupiter, we understand that money isn t just a subject it s a part of life that triggers a wide range of emotions. Our mission is to help people improve their relationship with money. As a financial services platform, we use technology to offer user-friendly products related to banking, loans, and investments. Whether it s a savings account, credit cards, investments, or payments, it s all on Jupiter. We simplify complex banking jargon, offer intelligent insights based on spending habits, and provide users with innovative tools to make sense of their finances. Our Journey So Far Founded in 2019 by Jitendra Gupta, best known for creating Citrus Pay, Jupiter was born from a simple idea: to create a modern, customer-first experience for managing money. In 2021, when we launched, we had a waitlist of 100,000 eager users, and within just 10 months, we grew to 1 million users. Today, we proudly serve 2.8 million+ happy customers. Our Insights feature automatically tracks and categorizes spending, even across external savings accounts. Our Edge CSB Bank RuPay credit card is loved for its transparent design and rewarding experience. And our No-Penalty SIP and Daily SIP at Rs 10 have made investing accessible to over 100,000 users. We embrace cutting-edge technology, data analytics, and a diverse, talented team that shares our vision of a more accessible, transparent, and inclusive financial ecosystem. Now, we re looking for passionate individuals to join us on this exciting journey. Who We're Looking For We re seeking a Performance Marketing Associate / Associate Manager to drive user acquisition and engagement through paid digital channels. If you re passionate about performance marketing, data-driven decisions, and campaign optimization, this is the role for you! Depending on experience, you will either lead execution or own the end-to-end campaign strategy. Roles and Responsibilities Campaign Strategy & Execution: Plan, set up, and optimize paid campaigns across Google Ads (Search, Display, YouTube), Meta, Programmatic, and other acquisition channels. Budget & Performance Management: Allocate and optimize marketing budgets to maximize ROI and improve Customer Acquisition Cost (CAC) efficiency. Data & Analytics: Monitor campaign performance using Google Analytics, Ads Manager, and internal tools, and generate insights to improve KPIs. Experimentation & Optimization: Conduct A/B tests on creatives, audiences, and bidding strategies to ensure continuous campaign improvement. Collaboration: Work closely with the Product, Brand, Content, and Design teams to align marketing efforts with business objectives. Reporting & Insights: Track performance metrics, identify trends, and recommend improvements to drive growth and efficiency. What s Needed for This Role Experience: 1-3+ years of performance marketing experience (either in-house or at an agency), depending on the role level. Technical Expertise: Hands-on experience running and optimizing campaigns across Google Ads, Meta Ads, Affiliates, and Programmatic channels. Analytical Skills: Strong analytical skills with experience in tools like Google Analytics, Facebook Ads Manager, and campaign tracking platforms. Data-Driven: Ability to analyze large datasets and translate them into actionable marketing insights. Optimization Expertise: Experience in A/B testing, audience segmentation, and conversion rate optimization (CRO). Bonus: Prior experience in FinTech, startups, or e-commerce growth marketing. Ownership Mindset: Proactive problem-solver who takes initiative and executes efficiently. Why You Should Work With Us Ownership Mentality: We value people who take ownership of their work and see projects through to completion. Meaningful Problem Solving: We love tackling complex problems and creating intuitive experiences that delight our customers. Healthy Conflict & Commitment: We encourage healthy conflict and value individuals who can commit to decisions with confidence. Relentless Excellence: We re always striving to set higher standards and are looking for individuals who want to grow and improve in a dynamic environment. Our Process We evaluate every candidate carefully to build a team of like-minded, passionate, and ambitious individuals. Here s a general overview of our hiring process: The Intro: Our recruitment team reviews all applications to find the best fit. We assess both skills and past work to ensure a great match. Two-Way Street: Interview with the hiring manager to understand your fit for the role and expectations. Assignments may be given. Culture Matters: We assess if you align with our company culture and if it s the right environment for you. The Offer: If we believe you re the right fit, we extend an offer to bring you on board!
Lead Ecommerce
Titan Company
Job Overview: Titan is seeking a dynamic and results-driven professional to lead, scale, and grow its cross-country E-commerce operations. This role will focus on expanding brand-owned E-commerce sites globally, managing brand-owned marketplaces internationally, and spearheading outright marketplace channels in the UAE. The ideal candidate will possess a strong background in revenue growth, P&L management, and performance marketing within the E-commerce space. Key Responsibilities: E-Commerce Channel Expansion: Strategize and execute the growth of Titan s E-commerce channels, including global brand-owned sites and marketplaces. Lead the development of outright marketplace channels within the UAE. Revenue Growth & P&L Management: Manage the revenue P&L for Titan s cross-country E-commerce channels. Drive consistent revenue growth across multiple E-commerce platforms, ensuring profitability and sustainability. Digital Presence in UAE: Build and enhance Titan s digital presence in the UAE, focusing on the Eyewear and Watches categories. Integrate online and offline efforts to drive customer engagement and lead conversion. Retail Integration: Translate online traction into actionable retail leads and collaborate with on-ground staff to optimize conversion rates. Performance Marketing: Lead performance marketing initiatives to optimize customer acquisition, retention, and engagement. Product and Supply Chain Coordination: Oversee product availability and supply chain efficiency to meet the demands of all E-commerce channels. Qualifications: Proven track record of scaling E-commerce channels across diverse geographies. Expertise in managing E-commerce P&L and driving revenue growth. Strong understanding of digital marketing strategies, including performance marketing. Experience in integrating online and offline sales channels for cohesive customer experiences. Exceptional leadership and collaboration skills to work with cross-functional teams. Preferred Skills: Knowledge of the UAE retail and E-commerce landscape. Experience in the Eyewear and Watches categories is a plus. Location: The position will be based in Bangalore, Karnataka.
Marketing Manager
Focaloid Technologies
Job Description: We are seeking a creative and tech-savvy Marketing Manager with a strong focus to drive the development of marketing collaterals, social media strategy, and website management. The ideal candidate will collaborate across teams to create compelling content, showcase our value proposition, and establish a strong digital presence. This is an individual contributor role, ideal for a self-starter with excellent communication skills, looking to create impactful content for B2B audiences. Key Responsibilities 1. Sales & Marketing Collaterals Take full ownership of all sales and marketing collaterals, including: Corporate profiles, Capability decks, Industry presentations, Case studies, white papers, brochures, and one-pagers. Collaborate with pre-sales and sales teams to ideate, design, and create content that supports Go-to-Market (GTM) strategies. Work closely with delivery teams to produce and publish case studies, white papers, and process documents. Develop and repurpose master content for specific use cases, campaigns, and customer requirements. 2. Social Media Management Manage and take ownership of all social media handles to enhance brand presence. Repurpose existing content (case studies, white papers, articles, blogs) into engaging social media posts tailored for diverse audiences. Collaborate with internal stakeholders, including Sales, HR, Recruitment, and Delivery teams, to create impactful external and internal-facing content. Develop and execute a social media strategy aligned with GTM initiatives. 3. Website Ownership Own and manage the company s websites and microsites. Regularly update the website with fresh, relevant content such as case studies, blogs, articles, and white papers. Ensure website content aligns with the company s GTM strategy and business objectives. Optimize website as a resource for potential clients, partners, and employees. 4. Market Research Conduct industry and customer research to stay updated on pain points, solutions, and trends. Perform competitor analysis to identify new offerings and best practices. Collaborate with the Sales team to strategize and refine GTM plans based on market insights. 5. Marketing Email Campaigns Develop and execute targeted email marketing campaigns for diverse audiences such as prospects, clients, and recruits. Build segmented audiences and run personalized outreach campaigns. 6. Webinars Organize and conduct webinars as a channel for thought leadership and lead generation. Work with internal teams to create relevant topics, speaker decks, and follow-up content. 7. Corporate Communication Partner with HR and other teams to manage internal and external corporate communications. Develop content that enhances employee engagement and showcases company culture.
Enterprise Marketing Manager
Snowflake
There is only one Data Cloud. Snowflake s founders started from scratch and designed a data platform built for the cloud that is effective, affordable, and accessible to all data users. But it didn t stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations unlock the value of their data with near-unlimited scale, concurrency, and performance. This is our vision: a world with endless insights to tackle the challenges and opportunities of today and reveal the possibilities of tomorrow. As the Enterprise Marketing Manager, you are responsible for driving pipeline generation through enterprise and ABM initiatives to meet or exceed revenue goals. You will develop and drive targeted marketing programs to generate awareness, build quality pipeline, move prospects through the sales cycle and help to build customer relationships. You will collaborate closely with cross functional teams within Snowflake to plan and execute. In addition, you are expected to successfully collaborate with a variety of individuals and teams as well as manage multiple projects simultaneously in a dynamic environment. The ideal candidate is a highly-organized, self-starter with a natural curiosity to learn and to explore. This is a hybrid role and the work location will be primarily based in Mumbai. JOB DESCRIPTION Identify enterprise customer requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams Develop & implement end-to-end marketing programs including ABM, executive engagement, demand generation, joint partner programs and industry specific initiatives Identify the most effective enterprise marketing materials, channels, and messaging for key accounts Engage & maintain direct alignment with Sales and cross-functional teams in terms of all pre/post event communications, and enterprise marketing-driven campaigns/promotion strategies Own & drive executions within budget, logistics, timelines & vendor management Evaluate all campaigns impact & ROI to determine the success and forecast for potential future investment REQUIREMENTS 10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS Bachelor's Degree in, Marketing, Business Administration, or related field Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns Experience building and delivering of enterprise field marketing campaigns, events, executive and key account programs and joint partner activity Hands-on execution ability with effective project and time management Project management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven Ability to maintain an optimistic, approachable, and proactive attitude Fluency in English language Snowflake is growing fast, and we re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. Qualification : Bachelor's Degree in, Marketing, Business Administration, or related field
Brand Specialist & Digital Analytics
Cargill
About the Role: The Brand Specialist & Digital Analytics will be aligned with Cargill's Animal Health business (Pet) in India. In this role, you will use your marketing expertise to support the execution of brand strategies, positioning, and activations for specific brands. Your responsibilities will include assisting with brand performance, experience optimization, and enhancing the company's reputation with customers, as well as collaborating with cross-functional teams. Key Responsibilities: Brand Development: Assist in building brand equity and reputation within the pet category, ensuring alignment with the company s master brand strategy and guidelines. Positioning & Messaging: Help establish brand positioning and messaging for products and solutions. Creative Development: Support the creation of printed and digital materials, such as brochures, presentations, product packaging, and websites, to ensure alignment with brand strategy. Brand Strategy Execution: Assist in executing brand initiatives, activations, and campaigns to generate demand and support business goals. Brand Performance Analysis: Conduct basic analysis of key brand health metrics to evaluate brand performance. Innovation Support: Participate in innovation activities and ensure alignment with the brand value proposition for customers. E-commerce & Digital Initiatives: Manage e-commerce platforms and digital initiatives for the assigned portfolio. Issue Resolution: Handle basic issues under direct supervision, escalating complex matters to senior staff. Additional Duties: Perform other tasks as assigned. Qualifications: Minimum Qualifications: Bachelor s degree in a related field or equivalent experience. 2-3 years of relevant experience. Preferred Qualifications: At least 2 years of experience in brand management within the Animal Health sector (Dairy or Pet). At least 2 years of experience in managing pet category and e-commerce/digital platforms. Strong experience coordinating with cross-functional teams, such as product management. Hands-on experience preparing marketing reports. Qualification : Bachelor's degree in a related field or equivalent experience.
Social Media Executive (Graphics & Video Specialist)
Fracktal Works
Position: Social Media Executive (Graphics & Video Specialist) Location: Bengaluru Employment Type: Full-Time Job Overview We are seeking a highly creative and results-driven Social Media Executive to serve as the voice and visual face of Fracktal across all digital channels. This role combines strategic social media management with hands-on content creation, with a strong focus on producing compelling **graphics and high-quality video content** for a technical and industrial audience. Key Responsibilities Content Creation & Production (Primary Focus on Graphics & Video) Plan, script, shoot, and edit **original video content** for platforms like YouTube, Instagram Reels, and LinkedIn (including product demos, testimonials, and explainer videos). Design professional, on-brand **visual assets** such as infographics, social media posts, stories, and ads using tools like **Adobe Creative Suite or Canva**. Ensure consistent visual identity and brand voice aligned with the additive manufacturing industry. Social Media Strategy & Management Develop and implement a comprehensive social media strategy across **LinkedIn, Instagram, YouTube, and Facebook**. Maintain a dynamic **content calendar** balancing promotional, educational, and engagement-focused posts. Monitor, listen, and respond to user interactions, ensuring professional and timely **community management**. Analytics & Reporting Track, analyze, and report on **key social media metrics** (reach, engagement, traffic, conversions). Use **data-driven insights** to optimize content strategy and enhance future campaign performance. Industry Engagement Stay updated on the latest social media trends, platform updates, and advancements in **3D printing and additive manufacturing** to create relevant and engaging content. Key Skills & Requirements Experience: 1 3 years in social media management, digital marketing, or related roles. Creative Skills: Strong proficiency in **graphic design (Photoshop, Illustrator, or equivalent)** and **video editing (Premiere Pro, Final Cut Pro, or equivalent)**. Portfolio: Must provide a **portfolio** demonstrating experience in creating engaging social media graphics and video content. Technical Aptitude (Optional but Advantageous): Basic understanding of or strong interest in engineering, **3D printing**, or manufacturing technologies. Soft Skills: Excellent written and verbal communication, attention to detail, and ability to work independently in a fast-paced environment. Compliance & Safety Ensure adherence to industry regulations, company policies, and safety protocols. Maintain a clean, organized, and hazard-free work environment.
Lead -regional Field Marketing
Exotel
Lead Regional Field Marketing Location: Bengaluru Employment Type: Full-time About Us Exotel is the leading full-stack customer engagement platform in emerging markets, recently licensed as a virtual telecom operator to provide end-to-end VoIP telephony services. Founded in 2011, Exotel s cloud-based product suite drives 70 million conversations daily for over 6,000 businesses across India, Southeast Asia, the Middle East, and Africa. Our offerings include: Omnichannel Contact Centre Communication API Suite Conversational AI Platform Exotel has achieved a $50M ARR and successfully raised $100M in Series D funding, winning recognition such as The ET Startup Awards 2022 Comeback Kid. Role Overview We are looking for a Lead for Regional Field Marketing to manage global field marketing initiatives, develop integrated marketing plans, and drive demand and pipeline growth across multiple regions, market segments, and target audiences. You will collaborate closely with sales, product, and marketing teams to execute campaigns and ensure alignment between marketing and sales priorities. Key Responsibilities Lead global field marketing efforts, developing and executing integrated marketing plans to meet demand & pipeline goals. Drive brand awareness and thought leadership across CXO communities and industries. Manage programs such as industry events, webinars, digital marketing, ABM, and customer advocacy to grow pipeline momentum. Partner with sales leadership on territory planning and act as a bridge between sales and marketing. Collaborate with product marketing, content, digital, creative, customer advocacy, and paid media teams to optimize marketing mix across channels. Communicate key campaigns and assets internally and externally, establishing structured feedback loops for campaign GTM success. Conduct analysis, goal reviews, and adjustments quarterly and annually to stay on track for campaign and pipeline targets. Experience: 6 10 years in marketing, ideally with B2B SaaS companies. Proven Track Record: Experience in building, scaling, and optimizing integrated marketing campaigns, preferably globally. People Management: Experience in hiring, mentoring, and leading high-performing teams. Demand Generation Expertise: Ability to drive enterprise segment demand generation. Communication Skills: Strong ability to collaborate and overcommunicate with internal and external stakeholders. Analytical & Strategic Thinking: Use market intelligence and data to develop strategies. Cross-functional Leadership: Experience leading teams across digital marketing, ABM, partner marketing, and other functions. Partner Ecosystem Knowledge: Understanding best practices in partner marketing and co-marketing. Operational Excellence: Responsible for organizational alignment, planning, and budget management. Technical Skills: Deep understanding of campaign management and marketing automation tools. Market Knowledge: In-depth understanding of Indian markets, vendor and agency relationships. Lead high-impact marketing initiatives for a high-growth SaaS company. Collaborate with a global, cross-functional team and drive measurable results. Opportunity to shape marketing strategy, scale programs, and build high-performing teams. Work in a fast-paced, innovative environment with cutting-edge AI and communication solutions. This role is ideal for someone with strong SaaS marketing experience, a strategic mindset, and proven leadership skills to drive regional and global field marketing success.
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