SEM Jobs in Mohali

Job Title: Growth Consultant Experience: 0 to 1 yr | Location: Mohali | Department: Sales & Marketing Education Required: Recent graduates with a specialized degree such as an MBA or equivalent. Position Summary As a Growth Consultant, you will have the opportunity to kick-start your career in growth marketing and strategy. This entry-level position is ideal for recent graduates with a specialized degree such as an MBA or equivalent, who are passionate about leveraging data-driven insights to drive business growth. You will work closely with our experienced growth team to develop and execute growth strategies. Roles & Responsibilities Assist in analyzing key performance indicators (KPIs) to identify growth opportunities and areas for improvement. Conduct market research and competitive analysis to inform growth strategies and positioning. Collaborate with cross-functional teams including marketing, product, and design to implement growth initiatives. Generate reports and dashboards to track campaign performance and provide insights for optimization. Stay up-to-date with industry trends and best practices in growth marketing and optimization. Preferred Skills Fresh graduate with a strong interest in growth strategies and business innovation. Excellent analytical and problem-solving skills. Strong communication and teamwork abilities. Eagerness to learn and contribute to a fast-paced environment.

Job Description: We are looking for a Digital Marketing Expert to manage all SEO and SEM activities. You will be responsible for implementing strategies to increase rankings across major search networks through content strategy, link building, keyword targeting, and performance marketing. Additionally, you will execute digital marketing campaigns, analyze results, and optimize based on data insights to grow revenue. Key Responsibilities: SEO & SEM Strategy: Manage and optimize all SEO activities including content strategy, link building, and keyword strategy to enhance rankings. Campaign Execution: Design and execute marketing strategy campaigns to grow revenue through digital media. Data Analysis: Extract and analyze data from multiple channels after campaign launch to assess effectiveness. Performance Marketing: Solid understanding of performance marketing and leveraging analytics tools to optimize campaigns. Website Analytics: Use tools such as Google Analytics, NetInsight, Omniture, and WebTrends to track and analyze campaign performance. Bid Management: Experience using bid management tools like Click Equations, Marin, Kenshoo, and Search Ignite for SEM optimization. A/B Testing: Conduct A/B and multivariate experiments to improve campaign outcomes. Technical Knowledge: Basic understanding of HTML, CSS, and JavaScript development and limitations. Search Engine Algorithms: Knowledge of ranking factors and search engine algorithms and staying updated with industry trends. Requirements & Skills: Experience: Proven experience in SEO and SEM, with demonstrated success in managing and improving digital campaigns. Team Management: Previous experience in team handling and leadership. Analytics Tools: In-depth experience with web analytics tools (Google Analytics, NetInsight, Omniture, WebTrends). Bid Management: Familiarity with bid management tools (Click Equations, Marin, Kenshoo, etc.). Testing: Knowledge of A/B and multivariate testing methods. Technical Skills: Basic knowledge of HTML, CSS, and JavaScript, with an understanding of web development constraints. Search Engine Knowledge: Familiarity with SEO ranking factors and search engine algorithms. Current Trends: Stay up to date with the latest SEO/SEM trends and best practices. Qualifications: Bachelor s degree or equivalent experience in a related field. Fluency in Microsoft Office Suite / Google Suite (Outlook, Excel, Word, PowerPoint, etc.). Strong written, verbal, and collaboration skills. Benefits: Work-Life Balance: 5-day workweek. Compensation: Timely salary payments. Professional Development: Access to skill-upgradation and soft-skills training. Recognition: Rewards and recognitions for outstanding contributions. Employee Wellness: Weekly de-stressing activities to promote mental health and well-being. Join us and lead impactful digital campaigns in a dynamic and rewarding environment! Apply now to be a key player in our marketing team. Qualification : Bachelor's degree or equivalent

Job Title: Content Strategist Location: Mohali About the role: The Content Strategist will play a pivotal role in shaping the content strategy for BotPenguin and other Relinns products. As part of a fast-paced environment, this role demands a dynamic professional with hands-on experience in content marketing within product companies, ideally in the SaaS space. They will be responsible for developing, implementing, and managing content plans across various platforms, driving brand visibility and customer engagement through strategic campaigns. With expertise in SEO, analytics, and digital marketing principles, the Content Strategist will collaborate across teams to deliver impactful content aligned with business goals. This role offers an opportunity to lead initiatives, analyze performance metrics, and contribute to the overall growth of Relinns products through innovative content strategies. What You Need for this Position: Master s degree in Marketing, Communications, or a related field. 1 to 3 years of proven experience in content marketing within a product company (preferably a SaaS product). Hands-on experience in planning and executing content strategies and campaigns and being the brand voice. Exceptional writing and editing skills with a keen eye for detail ensuring the alignment with overall business goals. Strong understanding of SEO, SEM, and digital marketing principles. Proficiency in content management systems (CMS) and analytics tools. Ability to develop and execute content strategies that drive brand awareness and customer engagement. Excellent interpersonal and communication skills, with the ability to collaborate effectively and manage tasks within a team. What You Will Be Doing: Lead the creation and execution of content strategies for BotPenguin and other Relinns products. Ensure alignment with business goals and brand guidelines. Direct the production of high-quality content across multiple channels (website, blogs, social media, etc.) and collaborate with internal teams to align content. Organize and maintain the content calendar, ensuring timely delivery of all content pieces, including blogs, social media posts, and email campaigns. Optimize content for SEO to drive organic traffic. Implement SEM strategies to enhance visibility and engagement. Monitor content performance using analytics tools. Generate insights to refine content strategies and improve results. Plan and execute content-driven marketing campaigns that support broader marketing initiatives. Oversee content distribution across owned and earned media channels, ensuring maximum reach and engagement. Work closely with marketing, design, product, and sales teams to align content efforts with business objectives. Lead and mentor a team of content creators. Provide feedback to ensure high-quality output and continuous improvement. Create and maintain training materials for new team members to ensure consistency in content creation. Continuously track industry trends and integrate new insights into content strategies. Top reasons to work with us: The organization is led by an IIM alumnus who built the organization on a strong set of values. So you will be continuing your MBA journey itself. Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day. Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies. Enjoy a friendly and high-growth work environment that fosters learning & development. Qualification : Masters degree in Marketing, Communications, or a related field.

Job description An ideal SEO Team lead should be effectively handling his team of SEO executives, and Have knowledge about all SEO techniques. The candidate should possess exceptional attention to detail, and have good technical, and analytical skills. We are looking for a candidate having good communication skills. Experience in client handling and project management is required. Major Responsibilities as SEO Team Lead: Should handle a team of SEO Executives. The SEO lead would be responsible for leading and mentoring a team of the analyst to drive business goals Developing detailed project plans and monitoring progress while delivering projects on time ensuring quality standards Make decisions about the day-to-day operation of the team members, including management of work assignments by them Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency Brainstorm new and creative SEO growth strategies Review, analyze and send the Weekly & Monthly to the clients Ensuring the Monthly POA & Commitments are delivered as per expectation Act as subject matter expert for team members, peers, and clients Take the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practices Communicate to team and management on project development, timelines, and results Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team Requirements Skills and Qualifications: least 3-4 years previous experience in SEO, Digital marketing Least 2 years experience in Team leading Ability to lead a team of multiple SEO Executive Excellent written and verbal communication skills Ability to identify and resolve problems Ability to organise, manage, and prioritise tasks Proficient computer skills, including google sheets must be well experienced in managing hourly projects from freelance portals

Job Title: WordPress Developer Experience: 5+ years | Opening(s): 1 | Location: Mohali | Department: Digital Marketing Position Summary We are seeking an expert WordPress Developer primarily responsible for back-end development, including creating custom features and plugins. This position requires a combination of programming skills (namely PHP, HTML5, CSS3, and JavaScript) and aesthetics (understanding element arrangements on the screen, the color and font choices, and so on). The candidate should have a strong understanding of industry trends and content management systems. Experience with responsive and adaptive design is strongly preferred. Also, an understanding of the entire web development process, including design, development, and deployment is preferred. Key Responsibilities Architect and Develop Solutions: Design, implement, and maintain scalable and efficient backend solutions using WordPress, ensuring high performance and responsiveness to requests from the frontend. Develop Custom WordPress Code: Extend the platform s functionality as necessary through custom development of WordPress custom post types, plugins, or REST API connections. Manage Back-End Services and Database Configuration: Oversee technical aspects of the CMS and server-side configurations for optimal performance. Maintain WordPress Core and Plugin Software: Regularly test and implement software updates related to WordPress core, plugins, or theme files. Troubleshoot and Resolve Issues: Address website bugs or problems related to themes, plugins, or hosting environments. Optimize Website Performance: Code and test websites to adhere to standards set forth by Google s PageSpeed Insights, Page Experience, and Core Web Vitals reporting. Frontend Development: Hands-on knowledge of creating visually appealing and user-friendly interfaces using HTML, CSS, JavaScript, and popular frameworks, ensuring a seamless user experience across various devices and browsers would be a plus but not mandatory for this role. Collaborate with Designers and Frontend Devs: Work alongside UX/UI designers and other frontend developers to translate design into a functional and engaging user experience. Develop Websites: Code responsive and user-friendly websites based on client specifications or approved graphic design files. This includes the creation or customization of WordPress template files. Adhere to Development Standards and Best Practices: Maintain high code quality that adheres to community standards for accessibility, CSS coding, PHP coding, HTML coding, JavaScript coding, and Semantic HTML5 standards using a consistent markdown style guide. Implement SEO Best Practices: Optimize website templates for SEO strategies and techniques outlined by in-house SEO and Google best Practice. Conduct Cross-Browser and Cross-Device Testing: Create a consistent user experience across various platforms and devices. Stay Updated on WordPress Updates: Research, learn, and implement the latest WordPress software and coding updates. Provide Technical Support and Training: Offer support and training to clients or internal teams for managing and updating the WordPress CMS. Maintain Comprehensive Documentation: Document code, solutions, and methodologies for future reference or team member use. Skills and Qualifications Bachelor s Degree in Computer Science or related field, or equivalent experience. 5+ years of development experience with WordPress. Experience working with a variety of WordPress plugins. Supported the use of custom WordPress themes and plugin development. Experience with PHP development and PHP frameworks. Working knowledge of SQL, JavaScript, HTML, and CSS. Working knowledge of front and backend development. Familiarity with code versioning tools (GitHub). Ability to manage multiple projects and deliverables simultaneously. Desire to learn and take on new challenges. Experience setting up development environments. Familiarity with ITSM tools (ServiceNow). Knowledge of security controls. Ability to develop user stories to address user requirements. Working knowledge of Linux. Understanding of agile development tools, especially Micro Focus ALM suite. Personal Attributes The successful candidate must have excellent communication and interpersonal skills. Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly. A teamwork attitude, willing to take on extra tasks and see them through. Acute attention to detail and problem-solving technical skills are also necessary attributes for the role. Join our team and be part of creating impactful campaigns that make a difference for our clients. If you re a creative thinker with a passion for words and a drive to succeed, we d love to hear from you! Qualification : Bachelors Degree in Computer Science or related field, or equivalent experience.