SEM Jobs in Pune

Digital Marketing Associate Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms. If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you. About Zkraft Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment. We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth. Key Responsibilities Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies. Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions. Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness. Perform keyword research to identify high-performing search terms. Write compelling ad copy tailored to specific audiences and platforms. Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports. Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits. Stay updated on the latest trends and innovations in paid advertising and social media marketing. Qualifications Bachelor s degree in Marketing, Communications, or related field. 1 3 years of experience managing paid campaigns on search and social media platforms. Strong knowledge of PPC strategies, SEM, and audience targeting techniques. Proficient in Google Ads, Facebook Ads Manager, and Google Analytics. Analytical mindset with the ability to interpret data and recommend actionable insights. Creative thinker with excellent communication skills and attention to detail. Ability to manage multiple campaigns simultaneously under tight deadlines. Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory. Qualification : Bachelors degree in Marketing, Communications, or related field

Position: Assistant Manager Digital Marketing Location: Pune Experience: 5 10 years Qualification: MBA in Marketing or Digital Marketing (preferred, not mandatory) About the Role We are seeking an experienced and result-driven Assistant Manager Digital Marketing to lead and manage the digital marketing initiatives for Sahyadri Hospitals. This role requires a strong understanding of the digital ecosystem, with a focus on growing our online presence, driving high-quality leads, and enhancing the brand s digital footprint across multiple channels. You will be responsible for developing and executing digital strategies, overseeing content creation, managing vendor relationships, and ensuring ROI on all campaigns. Key Responsibilities Develop and execute comprehensive digital marketing strategies to enhance both organic and paid visibility across platforms Manage website development, maintenance, and performance optimization Lead and monitor the execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) Handle Online Reputation Management (ORM) by actively tracking reviews, feedback, and brand perception Run performance marketing campaigns including Google Ads, Facebook Ads, remarketing strategies, and health portal advertising Manage and source content for blogs, web pages, media releases, and digital articles in coordination with internal stakeholders and doctors Drive lead generation from digital channels and ensure conversion tracking and ROI optimization Identify and explore new digital opportunities, including co-marketing, influencer collaborations, and health-tech partnerships Coordinate with multiple vendors such as advertising agencies, web development partners, and media houses for seamless campaign execution Collaborate with internal teams across units and departments to align digital marketing deliverables with business goals Key Skills & Competencies Digital Marketing Strategy & Campaign Planning SEO & SEM (Search Engine Optimization & Marketing) Social Media Marketing & Optimization (SMM & SMO) Performance Marketing (Google Ads, Facebook Ads, Remarketing) Google Analytics & Reporting Tools Content Planning and Management Brand Building & Online Reputation Management (ORM) Vendor & Budget Management Preferred Qualifications MBA in Marketing or Digital Marketing (preferred but not mandatory) Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) 5+ years of experience in digital marketing, preferably in healthcare, hospitality, or consumer-focused industries Strong communication, coordination, and analytical skills Qualification : MBA in Marketing or Digital Marketing

Job Title: Digital Marketing Executive Experience: 3 - 6 years Location: Kharadi, Pune Role & Responsibilities Develop, implement, and manage digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and more. Create compelling and engaging content for social media platforms, websites, and digital advertisements. Optimize website content and landing pages to improve SEO and search engine rankings. Monitor, analyze, and report on campaign performance using analytics tools such as Google Analytics. Manage and grow the company s social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter. Plan and execute paid advertising campaigns using Google Ads, Facebook Ads, and other paid channels to drive traffic and conversions. Conduct market research and competitor analysis to identify trends and gather actionable insights. Collaborate with designers, developers, and content creators to implement marketing strategies effectively. Manage email marketing campaigns with a focus on engagement and lead generation optimization. Stay current with the latest digital marketing trends, tools, and best practices to continuously improve marketing efforts. Required Skills & Qualifications Bachelor s degree in Marketing, Digital Marketing, Business, or a related field. 3 to 6 years of hands-on experience in digital marketing or related roles. Strong proficiency in SEO, Google Analytics, and Google Ads. Solid knowledge of social media platforms and paid advertising strategies. Experience with content marketing and email marketing tools/platforms. Basic understanding of HTML, CSS, and website management is a plus. Excellent communication, analytical, and problem-solving skills. Ability to work independently as well as collaboratively within a team environment. Qualification : Bachelors degree in Marketing, Digital Marketing, Business, or a related field.

Digital Marketing Specialist Experience: 1 4 Years Education: BBA, BSc, BTech/BE, BCA, MSc, MTech, MCA Location: Pune About the Role We are looking for a results-driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in executing digital marketing strategies within the IT or technology domain and a strong ability to generate inbound leads, build brand presence, and drive measurable business outcomes. Required Skills Digital Marketing SEO (On-page & Off-page) Social Media Management Email Marketing Campaigns Website Content Management Good to Have Canva Content Marketing PowerPoint Presentations Key Responsibilities Manage company social media handles and create posts as per the defined social media calendar. Plan, execute, monitor, and optimize paid ad campaigns across multiple digital channels. Generate inbound leads through digital campaigns, landing pages, and content initiatives. Manage website SEO to improve rankings, traffic, and overall visibility. Write and publish blogs, social media content, case studies, and articles. Ensure the website is consistently updated with the latest content. Create and execute email marketing campaigns to nurture and engage warm leads. Design sales, company, and marketing presentations using Canva and PowerPoint. Create high-converting landing pages for inbound lead generation. Preferred Skills & Competencies Strong expertise in Canva for creating engaging social media creatives. Excellent written and verbal communication skills. Solid understanding of content marketing strategies. Hands-on experience with AI tools for content generation and curation. In-depth knowledge of SEO best practices and analytics. Strong storytelling abilities with a creative mindset. Excellent research skills with the ability to simplify technical concepts. Ability to create impactful Canva and PowerPoint presentations. Qualification : BBA, BSc, BTech/BE, BCA, MSc, MTech, MCA

Executive - Account Management (Marketing) Experience: 1 - 2 Years Location: Pune Employment Type: Full-Time About Company: Amura Marketing Technologies Amura Marketing Technologies is a next-generation MarTech company that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world! Job Role The Executive will play a key role in the Marketing & Client servicing department. He/she will be involved in developing strategies & suggesting innovative marketing techniques for Amura's clients on digital platforms, and ensuring high client satisfaction levels. Key Responsibilities & Duties Taking the proper information/brief Objective/Purpose of the brief/activity, plans of the clients, and Budget from the client in face-to-face meetings or Mail or Call. Conduct thorough & detailed secondary research to understand client competition from all possible parameters essential to developing a communication & media plan. Keep learning about the client's industry and business activities to suggest more personalized solutions. Prepare MOM (Minutes of Meeting) of every client meeting/call. Timeline Management Ensure client work -plans/campaigns/reports are shared with the client on time in the format client expects or the agency followed format. Ensure there is 100% error-free execution. Ensure all important parameters before making a campaign live have been checked. Once campaigns are live, review and optimize projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential. Skills Required Digital Marketing experience of 1-2 years. Preferred work in an agency with Hands-on experience on Google & Facebook organic or paid promotions. Team player Managed/Worked with a team of 2+ team members. Excellent communicator and relationship builder. Dynamic: Strong decision-making and prioritization ability. Should be comfortable in dealing with lots of moving pieces. Have attention to detail, and are comfortable learning new technologies and systems. Sense of data: Ability to turn insights into actionable growth initiatives. Accountability: High sense of ownership and relentlessness to deliver projects. Problem-solving: Good in problem-solving and ability to bring in new ideas and drive product agenda from scratch.

Position: Assistant Manager Marketing Location: Pune Qualification: MBA Experience: Minimum 8 Years Job Description: We are seeking an experienced and strategic Assistant Manager Marketing to lead brand promotion initiatives and execute targeted marketing campaigns that drive sales growth. The ideal candidate will have a strong understanding of market dynamics, excellent project management skills, and a proven track record of delivering impactful marketing solutions. Key Responsibilities: Plan and execute marketing strategies and brand promotion activities to generate leads and boost sales opportunities. Collaborate with sales and project teams to understand business needs and align marketing efforts accordingly. Design and implement marketing campaigns within approved budgets, ensuring ROI and performance metrics are met. Conduct market research and competitor analysis to identify trends, customer preferences, and business opportunities. Provide strategic insights and recommendations to senior management based on market data and campaign performance. Manage and coordinate with external agencies, vendors, and creative partners to ensure timely and quality deliverables. Prepare and present periodic MIS reports on marketing performance, including channel effectiveness and campaign outcomes. Qualification : MBA

E-Commerce Marketing Executive Location: Pune, Maharashtra Function: Marketing Experience: 2 3 Years Education: Graduate or Postgraduate in Marketing Management / Communication Job Summary: We are seeking an enthusiastic and results-driven E-Commerce Marketing Executive to support our B2B e-commerce platform. The role involves executing marketing strategies to generate leads, engage and retain subscribers, and enhance the platform s visibility and impact. You ll work closely with cross-functional teams to drive customer acquisition, enable online sales, and improve user engagement through targeted campaigns, events, and content marketing. Key Purpose of the Role: To implement and manage marketing initiatives that drive new lead generation, nurture existing users, and increase engagement and retention on the BiofuelCircle B2B e-commerce platform. Key Responsibilities: Campaign Management Create awareness through blogs, articles, and participation in industry events and conferences Run targeted digital campaigns (industry-wise and region-wise) to acquire new customers Nurture leads via email sequences, newsletters, webinars, and video content Develop compelling case studies, customer testimonials, and value demonstration assets Online Sales Enablement Communicate platform value propositions through marketing collaterals and training tools Facilitate and promote educational webinars Deploy digital content to guide customers through the sales funnel from awareness to conversion Work with Sales, Inside Sales, and Customer Success teams to deliver integrated campaigns Subscriber Engagement & Retention Launch subscriber engagement initiatives, promotions, and product-specific campaigns Reactivate inactive users through targeted marketing touchpoints Customer Events & Trade Shows Expand regional presence by participating in local exhibitions, industry events, and roadshows Customer Insights & Feedback Conduct customer feedback surveys and interviews to extract actionable insights Use customer data to improve marketing content and engagement strategies Ideal Candidate Profile: Educational Background: Graduate/Postgraduate in Marketing, Communication, or a related field Professional Experience: Experience in B2B SaaS, e-commerce, or industrial marketing Proven track record in online lead generation, email marketing, webinars, and content marketing Technical Competency: Proficiency in MS Office Experience with email and WhatsApp marketing tools Knowledge of Canva or other graphic design platforms Strong content writing skills are a plus Presentation & Communication Skills: Excellent written and verbal communication Ability to clearly communicate marketing messages to both internal and external audiences Soft Skills: Confident, analytical, and assertive Strong team player with a collaborative approach Opportunity: Join a fast-growing company in India s bio-energy sector and work alongside a passionate and high-performing team. This role offers meaningful exposure to digital marketing in a high-impact, sustainability-driven business environment. Supervision & Collaboration: Reports to: E-Commerce Marketing Lead Collaborates with: Sales, Inside Sales, Customer Success, and Product teams Qualification : Graduate or Postgraduate in Marketing Management / Communication

Job Title: Advisor Demand Generation Location: Pune (Work From Office) Employment Type: Full-Time Experience: 2 to 3 years About the Role: UnboundB2B is seeking a motivated Advisor for its Appointment Setting and Demand Generation operations. The ideal candidate will have 1-2 years of experience in B2B sales, appointment setting, and lead generation. This role focuses on setting qualified appointments, collaborating closely with the Campaign Manager, and contributing to customer satisfaction (C-SAT) goals. Roles and Responsibilities: Conduct sales pitch calls to prospective customers aimed at appointment setting and generating new business opportunities. Connect and engage with prospects on LinkedIn as part of the lead generation process. Identify, qualify, and generate leads within the defined international market territory. Create and maintain a comprehensive database of prospective clients. Collaborate effectively with internal teams and client-facing teams to align strategies. Manage phone and email interactions with customers to build strong relationships, provide excellent customer service, and develop sales opportunities. Work in coordination with sales and support teams to achieve customer satisfaction, revenue goals, and long-term account growth in line with company strategy. Qualifications & Education: Minimum 1-2 years of experience as a Business Development Executive or in a similar sales role within B2B, Lead Generation, or IT Sales industry. Graduation is mandatory; Post-Graduate/MBA or Diploma/Degree in Sales & Marketing is preferred. Preferred Skills: Excellent verbal and written communication skills in English. Updated with the latest technologies and IT industry trends. Willingness to work night shifts as per business requirements. Graduate preferably in Engineering, Computer Applications, Business Administration, or Marketing. Enthusiastic about growing within the IT sales domain. Experience handling accounts in the B2B international market is highly desirable. Qualification : Graduation is mandatory; Post-Graduate/MBA or Diploma/Degree in Sales & Marketing is preferred

Global Digital Marketing Executive (Female) | Pune Job Description We are seeking a motivated and results-driven Global Digital Marketing Executive (Female) who can develop and implement comprehensive sales and marketing plans via digital channels. You will be responsible for identifying new business opportunities globally while maximizing growth within our existing client base to achieve sales targets. Key Responsibilities Generate B2B leads by exploring new digital channels and marketing platforms. Plan and execute multi-channel online marketing campaigns to boost brand visibility and lead generation. Prepare high-quality proposals, drafts, and tenders tailored for potential international clients. Implement direct marketing strategies including email marketing, telesales, and web outreach. Develop compelling value propositions and branding materials for new and existing services. Manage the creation and coordination of marketing collateral including brochures, presentations, newsletters, and case studies. Lead the lead nurturing process through targeted digital marketing efforts. Manage and optimize social media channels such as LinkedIn, Twitter, and Skype. Monitor and advise on local, national, and international business trends. Maintain accurate and up-to-date customer information in the CRM system. Provide daily and weekly productivity reports to measure individual and team effectiveness. Adhere to regional standards and demonstrate strong negotiation skills. Qualifications & Requirements Diploma or degree with minimum 3 years of proven sales experience in client management, B2B lead generation, telesales, or telemarketing. Strong sales orientation with a proactive and positive work attitude. Excellent spoken and written English communication skills are a plus. Smart, professional, and a self-learner able to adapt to rapidly changing business needs. Solid understanding of digital marketing tools, platforms, and technology. Experience with social media management and online marketing campaigns preferred. Work with a globally recognized brand and international clients. Engage in a fast-paced environment with ample opportunities for professional growth. Be part of a supportive team focused on innovation and digital excellence. Competitive salary and benefits. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Digital Marketing / Sales / Business Development

Job Title: Senior Marketing Manager Location: Pune, India Employment Type: Full-Time About the Role We are seeking a Senior Marketing Manager to join our dynamic team in Pune. This role is perfect for a strategic thinker with hands-on experience in driving marketing campaigns and shaping brand positioning. As a Senior Marketing Manager, you will craft strategies for multiple marketing teams, including Digital, Advertising, Communications, and Creative, while ensuring a unified brand message across all efforts. Your work will directly contribute to expanding our market share and enhancing our brand s presence. Key Responsibilities Craft Marketing Strategies: Lead and design marketing strategies for all teams Digital, Advertising, Communications, and Creative to align with overall business goals. Branding & Positioning: Develop and execute branding, positioning, and pricing strategies that resonate with our target audience. Brand Consistency: Ensure that the brand message is clear, consistent, and aligned across all communication channels and marketing efforts. Analyze Consumer Behavior: Leverage consumer insights to identify customer personas, and tailor marketing efforts accordingly. Market Expansion: Identify opportunities to reach new market segments and help expand market share. Monitor Competitors: Keep a close eye on competitors activities, including acquisitions, pricing strategies, and new product launches. Sales and Marketing Collaboration: Coordinate closely with sales teams to boost brand awareness and drive customer engagement. Strategic Planning: Participate in the quarterly and annual planning of company objectives and help set priorities for the marketing team. Required Skills and Qualifications Proven Work Experience: Extensive experience as a marketer, preferably with experience working in a startup environment. Marketing Campaigns: Experience in running successful marketing campaigns across multiple channels. Digital Marketing Knowledge: Solid understanding of web analytics and tools like Google AdWords. CRM Expertise: Hands-on experience with CRM software to analyze customer data and enhance targeting. Leadership Skills: Strong leadership capabilities to set priorities, manage a team, and achieve marketing goals. Analytical Mindset: A data-driven approach with the ability to analyze marketing metrics and make informed decisions. Education: A BBA or MBA in Marketing or a relevant field. Opportunity to work with a high-growth startup and shape its marketing strategy from the ground up. Collaborative and innovative environment with the chance to make a significant impact. Competitive salary and benefits package. If you're ready to lead marketing initiatives that drive business growth and brand recognition, we would love to have you on board in Pune!

About Talentica Software: Talentica Software is a boutique software development company founded by industry veterans and alumni from IITB. For over 21 years, we have been helping startups build innovative products using cutting-edge technologies. With a focus on solving real-world problems, we ve worked with over 180+ startups, primarily in the US, leading to numerous successful exits. In 2022, Great Place to Work recognized Talentica Software as one of India s Great Mid-Size Workplaces. What We re Looking For: We are seeking a Growth Marketing Manager to lead Talentica s demand generation strategy through paid advertising and SEO. You will be responsible for executing multi-channel marketing campaigns, optimizing brand visibility, and driving high-quality leads to support our growth. Your expertise in performance marketing, organic growth, and team leadership will be key to scaling our marketing efforts and achieving impactful results. What You ll Be Doing: Develop & Execute Demand Generation Campaigns: Lead high-impact campaigns across platforms like Google Ads, LinkedIn Ads, and other paid channels to generate leads and increase conversions. Optimize SEO Strategies: Enhance organic traffic and improve Talentica s search visibility for key industry-related keywords. Manage the Marketing Funnel: Oversee the entire lead-generation funnel, ensuring consistent lead flow from both paid and organic efforts. Leverage Content Marketing: Collaborate on content creation, landing page optimization, and conversion rate optimization (CRO) to increase engagement and drive MQLs (Marketing Qualified Leads) & SQLs (Sales Qualified Leads). Brand Promotion: Increase brand awareness by promoting Talentica Software across various digital channels, including social media, industry forums, and content syndication platforms. Data-Driven Decision Making: Utilize insights from analytics to refine ad campaigns, reduce Customer Acquisition Cost (CAC), and improve ROI. Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with pipeline growth goals and revenue targets. Agency & Vendor Management: Manage external agencies and vendors to ensure efficient campaign execution. To Be Successful in This Role, You Should Have: Qualification: MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory). Experience: 8-10 years in marketing within IT services or software product companies, with at least 4 years in a leadership role. Essential Skills: Proven expertise in B2B demand generation, PPC advertising, and SEO strategies. Strong understanding of platforms such as Google Ads, LinkedIn Ads, GA4, and marketing automation tools like HubSpot. Experience in content marketing, thought leadership, and brand positioning. Analytical mindset with expertise in A/B testing, data interpretation, and performance tracking. Ability to collaborate cross-functionally with sales, engineering, and leadership teams. What You ll Find Here: Culture of Learning: We invest heavily in exploring new marketing tools and channels. At Talentica, you ll have ample opportunities to innovate and grow your skills. Endless Learning Opportunities: We don t limit you by your job description. If you have the drive, we ll support you in taking on new challenges and responsibilities. Performance-Driven Growth: Your growth at Talentica is governed solely by your achievements and contributions, not by your education or past employers. Work-Life Balance: We value your well-being and offer flexible work schedules and remote work options. Great Culture: 82% of our employees recommend Talentica to their friends, according to Glassdoor. You ll love being a part of our team! At Talentica, we re not just about doing things the usual way. We think and do constantly pushing the boundaries of technology and marketing. If you re looking for a dynamic, "think and do" environment with ample room for personal and professional growth, Talentica is the place for you. Qualification : MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory).

Campaign Performance Analysis: Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate media performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis: Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Essential Skills & Experience Experience: 2-4 years of experience in media analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

Digital Marketing Specialist Location: Pune Experience: 4+ Years Education: Bachelor s degree in Marketing, Communications, or a related field About the Role We are looking for an experienced and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies, managing client relationships, and overseeing social media platforms to drive brand awareness, engagement, and lead generation. If you are passionate about digital marketing, analytics, and client management, this is a fantastic opportunity to make an impact and grow in a dynamic, fast-paced environment. Key Responsibilities Strategic Marketing & Campaign Management Develop and execute digital marketing strategies and campaigns to achieve business goals. Analyze market trends, customer behavior, and competitor activities to optimize marketing efforts. Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI. Client & Stakeholder Management Build and maintain strong client relationships, ensuring timely communication and satisfaction. Provide regular performance reports, insights, and recommendations to clients. Address client inquiries and resolve issues promptly and professionally. Social Media & Content Management Create, manage, and optimize social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube). Develop engaging content calendars, schedule posts, and monitor engagement. Track social media metrics and adjust strategies for better performance. SEO, SEM & Website Optimization Monitor and improve website traffic and performance through SEO, SEM, and UX enhancements. Conduct keyword research and implement on-page and off-page SEO strategies. Utilize analytics tools (Google Analytics, Search Console) to track and improve website conversions. Data Analysis & Reporting Analyze campaign performance metrics and create insightful reports. Use data to optimize marketing strategies and enhance campaign performance. Stay up-to-date with industry trends and emerging digital marketing technologies. 4+ years of experience in digital marketing, including client management and social media. Strong understanding of SEO, SEM, PPC, social media, email marketing, content marketing, and analytics. Hands-on experience with Google Ads, Facebook Ads, and other digital ad platforms. Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.). Excellent communication and relationship-building skills. Analytical mindset with the ability to interpret data-driven insights. Strong organizational and multitasking skills with attention to detail. Ability to work both independently and collaboratively in a team environment. Bonus Points If You: Have experience with marketing automation tools, CRM platforms, and web analytics tools. Have worked on lead generation campaigns and conversion rate optimization. Have a creative eye for branding, content, and social media visuals. Exciting Growth Opportunities Work on impactful digital marketing campaigns and grow with the company. Data-Driven Culture Use cutting-edge tools and strategies to achieve results. Collaborative Work Environment Work with a team that values innovation and creativity. Exposure to Multiple Industries Get hands-on experience across diverse sectors and clients. Qualification : Bachelors degree in Marketing, Communications, or a related field

about the role The core function is developing a content strategy based on business objectives. The role encompasses overseeing content requirements and creating content deliverables across various practice and product teams in Searce. key responsibilities Online Promotion using social media Build a community around our online assets Use SEO to increase the reach of our online collateral including our website Set-up a CRM system to track prospects and growing online networks Identify potential strategic partners Enhance our online Brand YouTube Channel creation and marketing of exclusive content Devising strategies to drive online traffic to the company website Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objectives Strong writing skills - should generate continuous content for our blogs, websites, and other online content, marketing collateral including brochures & PPTs Strong online network with the ability to nurture an online community Should be able to independently use page-layout and image-editing programs An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion boards, blogs etc. Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs Google Adwords/Analytics certification will be an added advantage preferred qualifications MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does! 3-8 years of experience in Mass Communication, Creative disciplines & Advertising Excellent people management skills Experience in managing and grooming fresh talent The position will be based at Pune, US experience preferred Qualification : MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does!

The Role As the Marketing Operations Director, you will be responsible for building and implementing our Marketing Operations Strategy globally to make our Marketing activities and programs more efficient and effective, and ultimately help Anchanto s revenue growth. We are looking for someone passionate about B2B marketing and marketing operations, who possesses a keen analytical mindset to drive our data and performance analysis, able to build processes, own our marketing project planning and be responsible for our technology stack. Key Responsibilities: Strategy: Conceptualize and implement the strategy of best-in-class Marketing Operations for a Multi-country SaaS organization. Marketing Project Planning: Ensuring that our global and local programs and activities are properly planned and structured to ensure their coherency, and the best quality and performance from all team members and external stakeholders involved. Process Management: Building optimized SOPs and implementing them globally to guarantee successful collaboration and efficient team work across the teams. Technology Management: Responsible for managing the technical aspects of our marketing tech stack and ensuring its interoperability. Data and Performance Analysis: Responsible for ensuring the production and quality of reports across the different marketing functions and the tracking of their KPIs to assess the effectiveness and performance of our marketing programs. Provide ad-hoc analyses and insights on all ongoing marketing activities. CRM Health and Segmentation: Improve and guarantee the uptake of Anchanto s CRM data s health and segmentation Communication and Nurturing: Support the overall prospect, customer, and user email communications and develop our nurture programs to improve the end-to-end funnel conversion. Budget Management: Track and reconcile spend, ensure optimal exploitation of the marketing budget globally. Essential Requirements: 4+ Years of proven experience in a leadership position in Marketing 6+ years experience overall. Experience working with multi-product Enterprise SaaS products and solutions with global exposure, Understands Strategic Marketing and Messaging Proven Marketing Operations and Demand Generation Experience In depth knowledge and technical expertise of marketing automation tools. Advance knowledge of Demand generation concepts, metrics, and activities. Ability to train other team members and manage projects. Perfect written, presentation, and oral communication skills. Advance analytics and data management capabilities. Personal Attributes: Outcome-focused project management skills. Ability to manage difficult situations with resilience. Well-organized individual with clear prioritization skills. Outcome driven with a go-getter attitude, an ambitious and positive professional able to think strategically.

Job Title: Marketing Intern Location: Pune Experience: 1 Year Job Type: Full-Time, On-Site Job Summary: RadarSoft Technologies is seeking a highly motivated Marketing and Public Relations Intern to join our dynamic team in Pune. This is a full-time, on-site position where the intern will gain hands-on experience in various marketing and public relations activities aimed at supporting the company s growth and enhancing its visibility in the market. As a Marketing Intern, you will work closely with the marketing and PR teams, assisting in a variety of tasks ranging from content creation, social media management, and public relations strategies to event coordination and market research. This is a great opportunity for someone looking to build a career in marketing and public relations within a fast-paced, innovative company. Key Responsibilities: Content Creation: Assist in creating and managing engaging content for the company s website, social media platforms, newsletters, and promotional materials. Social Media Management: Support the social media team by planning, scheduling, and posting content across platforms such as LinkedIn, Facebook, Twitter, and Instagram. Public Relations Support: Assist in preparing press releases, media kits, and other PR materials to enhance the company's public image and media presence. Market Research: Conduct research on market trends, competitors, and industry news to assist in developing marketing strategies. Event Coordination: Help organize and coordinate marketing events, webinars, or conferences to promote the company s products and services. Brand Promotion: Support the development and execution of campaigns that promote the RadarSoft brand and its offerings. Reporting: Assist in tracking the performance of marketing campaigns and providing regular updates and reports to the marketing team. Collaborate with Teams: Work closely with cross-functional teams including Sales, Product Development, and Design to ensure consistent messaging and branding. Skills & Qualifications: Educational Background: Pursuing or completed a degree in Marketing, Communications, Public Relations, or a related field. Experience: At least 1 year of prior experience in marketing, PR, or a related field (internships or academic projects are considered). Strong Communication Skills: Excellent written and verbal communication skills, with a creative and clear writing style. Social Media Savvy: Good understanding of social media platforms and trends, with the ability to create engaging content. Organizational Skills: Strong attention to detail, with the ability to multitask and meet deadlines in a fast-paced environment. Tech-Savvy: Familiarity with Microsoft Office tools (Word, Excel, PowerPoint) and basic graphic design tools (Canva, Adobe Suite, etc.) is a plus. Proactive and Collaborative: Strong team player with the ability to work independently, take initiative, and contribute to the company s marketing goals. What We Offer: Hands-on Experience: Gain valuable experience in both marketing and public relations while contributing to the growth of a forward-thinking technology company. Learning Opportunities: Exposure to various marketing strategies and PR activities, with the chance to develop your skills under the guidance of experienced professionals. Career Development: Opportunity to build a strong foundation for a career in marketing, communications, or public relations. Collaborative Environment: Work with a creative and supportive team in a fast-paced environment that encourages learning and growth. If you are passionate about marketing, public relations, and want to gain exposure to the tech industry, this is the perfect opportunity to launch your career! Apply now to join the RadarSoft Technologies team in Pune. Qualification : Pursuing or completed a degree in Marketing, Communications, Public Relations, or a related field.

Key Responsibilities 1. Content Creation & Execution: Develop and execute engaging and innovative social media content tailored to client requirements. Collaborate with creative teams to produce high-quality visuals, videos, and copy for various platforms. 2. Social Media Management: Manage and handle social media accounts for multiple clients across platforms like Instagram, LinkedIn, Twitter, and Facebook. Monitor, respond, and engage with audience interactions to maintain a strong online presence. 3. Reporting & Analysis: Create weekly and monthly performance reports using analytics tools to evaluate campaign effectiveness. Develop comprehensive monthly content plans based on campaign goals and client briefs. 4. Data Analysis & Optimization: Analyze SEO and digital marketing metrics to identify areas for improvement and implement actionable strategies. Suggest and execute course corrections for ongoing campaigns to ensure maximum ROI. Requirements MBA in marketing or related field. Exceptional communication skills in English with clarity of thought in conveying ideas. Strong analytical mindset to interpret data and derive actionable insights. Working understanding of new-age technologies from a conceptual perspective. Proficiency with social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics), and SEO tools. Qualification : MBA in marketing or related field.

Responsibilities Keyword Research: Experience with tools like Word Tracker, Keyword Discovery, Google Adwords Keyword Tool Track and report competitor marketing activities as well as stats on a weekly basis. Be responsible for achieving leads and traffic targets across various online vehicles such as Google, Facebook, and Emailers Achieve ROI targets and drive ongoing improvement for the same through rigorous testing and optimization. Ongoing analytics for Landing page optimization and testing to improve conversion of online campaigns on Search, and Display Ongoing reporting on relevant metrics and status of action items. Strategize Execute and Manage Search Engine Optimization (SEO), Link Building and Internet Marketing campaigns for high-end clients. Quora topic updates. Research and strategize using Google Analytics. Reporting: Monitor and administer different analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals Social media postings with relevant content for the brand. Social Media Updates on Facebook, LinkedIn, Twitter, Instagram, YouTube, Slideshare. Help to socialize & promote marketing content in-line with the targeted audience (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Implement link building campaigns in coordination with client SEO goals Execution of content strategies via social media platforms in coordination with SEO goals. Willing to take ownership of projects and be accountable to the ultimate success of each project / campaign. Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results on a timely basis. Desired Candidate Profile Prefer candidates with 1 year SEO experience. Experience with various marketing tools including Word Tracker, Keyword Discovery, Google Adwords Keyword Tool etc. Knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, tracking pixels, etc.) Is a strong strategist/tactician. Has current knowledge of latest industry trends with Google, Yahoo, MSN, etc. Hands-on experience with HTML and CSS. Good understanding of scripts and coding languages like Javascript, ASP, PHP, Cold Fusion, ASPX and JSP would be a plus. Web Analytical skills including ability to monitor traffic, understand click through and select relative data for analyzing future action. Highly Proficient in English Writing and Speaking Skills. Quantitative skills including the ability to monitor budgets, understand return on investment and select relative data for analyzing future action. Strong execution and implementation skills. Content writing and image writing ability are a big plus. Key Skills SEO, SEM, Social Media Campaigns, Keyword Research, Internet Marketing, Content Writing, Google Analytics, web development, PHP, creative writing, blogger, WordPress, On page Optimization, Off page, SMO, SMM Salary: INR 12,000 to 25,000 per month Employment Type: Full Time onsite work under 1 year contract Qualifications PG/Graduate/Undergraduate from any stream. Students from any stream(having completed 12th or Diploma). A great plus if you have Great experience of playing games on various platforms Excellent communication skills. ISTQB Certification Responsibilities of this position include but not limited to QA Testing of various games on platforms like PC, Mobile & AR/VR platforms. Identifying, reporting and tracking defects. Interacting with the developers to resolve the same. Communicating with developers. Reporting feedback and detailed comments on the games being tested. Working on other assignments as instructed by immediate superiors. Core Requirements Strong interest in Video Game Testing. Great experience of playing games on various platforms. Ability to quickly grasp new tools and technologies. Self-motivated with a strong desire to remain in sync with the latest game development standards. Excellent communication skills. Self motivated, fully committed, result oriented. Readiness to play and test games on AR/VR platforms. Owning a decent computer/laptop. Qualification : PG/Graduate/Undergraduate from any stream.

AI/ML Engineer Experience: 2 3 Years Education: BBA, BSc, BTech/BE, MSc, MTech, MCA Location: Pune About the Role We are seeking a passionate AI/ML Engineer to design, build, and scale production-grade AI systems that power our platform. You will work on real-world AI problems such as document intelligence, real-time voice AI, and intelligent job-to-candidate matching systems. This role requires strong hands-on experience in LLM engineering, backend development, and AI system productionization. Required Skills Python (FastAPI) LangChain, LlamaIndex OpenAI API, Anthropic Good to Have Postgres (Pgvector), Supabase Redis Docker LangSmith GitHub Actions Roles & Responsibilities Build Agentic Workflows: Design and deploy AI agents capable of reasoning and decision-making using LangChain or LlamaIndex. Develop Voice AI Systems: Build low-latency, real-time conversational voice bots for candidate outreach using WebSockets, STT, and TTS, ensuring effective context retention and state management. Engineer Data Pipelines: Create robust parsing systems that enforce strict JSON outputs from LLMs for resume data extraction, along with data cleaning pipelines for unstructured formats (PDF/DOCX). Implement Advanced RAG Systems: Develop retrieval pipelines using Pgvector or Pinecone with hybrid search (semantic + keyword) for accurate job-to-candidate matching. Productionize & Monitor AI Systems: Set up tracing and observability using LangSmith to debug chains, monitor token usage, and optimize performance and cost. Backend Integration: Package AI logic into scalable, asynchronous microservices using FastAPI and Docker. Technical Requirements 1. Generative AI & LLM Engineering Experience enforcing structured JSON outputs using function calling. Strong prompt engineering skills (Chain-of-Thought, Few-Shot). Hands-on experience orchestrating complex AI pipelines using LangChain or LlamaIndex. 2. Voice AI & Real-Time Processing Experience with STT/TTS APIs (e.g., Whisper, Deepgram). Strong understanding of WebSockets and async programming for real-time audio streaming. Ability to design conversation managers with memory and context handling. 3. Search & Data (RAG) Experience with vector databases such as Pgvector, Pinecone, or Qdrant. Expertise in chunking, cleaning, and ingesting unstructured data. 4. MLOps & Production Engineering Observability and tracing using LangSmith. Writing automated AI evaluation scripts to test prompts before deployment. Experience optimizing cost by balancing model performance and token usage. 5. Core Backend Engineering Strong Python skills with FastAPI. Proficiency in async/await patterns for concurrent processing. Experience with Docker and relational databases (SQL). 6. Machine Learning & Algorithms Understanding of recommendation systems (Collaborative Filtering, Two-Tower models). Experience with ranking and re-ranking techniques (LTR, Cross-Encoders). Familiarity with traditional ML models using Scikit-learn or XGBoost. The Applied Mindset We Value Model Strategy: Ability to choose the right model based on cost, latency, and intelligence requirements. Security First: Awareness of prompt injection and jailbreaking risks and strategies to mitigate them. Hallucination Control: Strong grounding techniques to ensure factual and reliable AI outputs. Tech Stack Overview Languages: Python (FastAPI) AI & Orchestration: LangChain, LlamaIndex, OpenAI API, Anthropic Voice AI: Deepgram, Twilio Databases: Postgres (Pgvector), Supabase, Redis DevOps & MLOps: Docker, LangSmith, GitHub Actions Qualification : BBA, BSc, BTech/BE, MSc, MTech, MCA

Data Engineering Lead BI Analytics & DWH Location: Pune About Calfus At Calfus, we build groundbreaking AI agents and enterprise software that are redefining what s possible for businesses. Whether it's automating workflows, integrating ERP systems, or deploying AI-powered solutions, we help companies scale smarter and faster. Our engineering and data teams are at the core of this innovation designing and delivering high-performance solutions that unlock massive business value. As we grow rapidly, we re looking for driven individuals ready to make a meaningful impact. About the Role We re hiring a Data Engineering Lead to own and drive our BI Analytics & Data Warehousing strategy. You'll lead the architecture, development, and optimization of data pipelines, models, and interactive dashboards that power strategic insights across the business. You ll work hands-on with ETL tools, SQL, Power BI, Tableau, Python, and cloud platforms like Azure and AWS while mentoring junior engineers and collaborating with cross-functional stakeholders. What You ll Do Data Architecture & Modeling Design and implement scalable data models that support self-service BI and analytical reporting. Manage data modeling across structured, semi-structured, and cloud-native data sources. ETL/ELT & Integration Oversee ETL processes using SSIS, Airflow, or equivalent tools for seamless data movement. Handle complex data transformation using SQL Server, Postgres, Snowflake, and Redshift. Visualization & Reporting Develop and lead dashboard/report design using Power BI, Tableau, QuickSight, Plotly, or Dash. Drive best practices in dashboard performance, UX, and storytelling with data. Advanced Data Engineering Use Python, PySpark, NumPy, and Pandas for data wrangling and exploratory analysis. Work with Azure Databricks, MongoDB, and cloud storage (S3, Azure Blob) to build robust pipelines. Automation & DevOps Orchestrate pipelines using Apache Airflow, and implement CI/CD for data engineering workflows. Manage version control and code quality across projects using Git-based workflows. Stakeholder Collaboration Partner with business leaders and analysts to translate requirements into scalable data solutions. Align technical delivery with strategic business goals and drive cross-functional data initiatives. Leadership & Mentorship Guide and mentor junior team members across data and BI functions. Foster a culture of innovation, ownership, and continuous learning. What You Bring Bachelor s in Computer Science, Information Systems, Data Engineering, or related field. 6 12 years of experience in BI architecture, data engineering, and analytics. Deep expertise in: ETL tools: SSIS, Airflow Databases: SQL Server, Snowflake, Postgres, Redshift, MongoDB BI Tools: Power BI, Tableau, QuickSight, Plotly/Dash Python for data analysis, automation, and pipeline development Cloud Platforms: Azure, AWS (S3, Lambda, Databricks) Strong SQL and data modeling skills (relational and dimensional). Familiarity with CRISP-DM, data governance practices, and performance tuning. Bonus Points If You Have Experience working with Azure SDK. Ability to work with REST APIs and perform web scraping. BI architecture design and deployment at scale. Growth-driven culture with clear career paths. Work on industry-defining AI and enterprise products. Exposure to diverse clients, industries, and technologies. Strong focus on wellness, flexibility, and learning. Benefits Medical, group, and parental insurance Provident fund & gratuity Birthday leave & employee wellness programs Highly collaborative and innovative work environment Diversity & Inclusion Calfus is an Equal Opportunity Employer. We believe that diversity fuels innovation. We re committed to creating a welcoming and inclusive workplace for everyone regardless of race, gender, age, background, or identity. Lead the future of data at Calfus. Apply now and help power decision-making through scalable, smart, and stunning data engineering solutions. Qualification : Bachelors in Computer Science Information Systems, Data Engineering, or related field