TCO ROI Analysis Jobs in Ahmedabad

Position: DGM / AGM Senior Analyst CEO Office Location: Ahmedabad Department: CEO Office / Strategy & Planning Experience Required: 12 14 Years Industry Preference: Real Estate or Infrastructure Role Overview: We are seeking a dynamic and highly analytical Senior Analyst (DGM/AGM Level) to join the CEO Office. This role will support high-impact decision-making through data-driven insights, financial modelling, and strategic planning. The ideal candidate will bring a strong background in business analytics, financial acumen, and stakeholder coordination, preferably with prior experience in real estate or infrastructure sectors. Key Responsibilities: Strategic Analysis & Business Planning Build and analyse comprehensive business and financial models to support investment decisions and long-term strategic planning. Provide actionable insights through post-project financial analysis, including cost optimization, revenue tracking, and ROI assessments. Track and report on key business metrics and performance indicators. Market Intelligence & Industry Research Stay updated with real estate industry trends, regulatory developments, and competitor analysis. Conduct research and gather relevant market intelligence to support executive decision-making. CEO Office Operations & Stakeholder Coordination Schedule and organize high-level meetings; prepare Minutes of Meeting (MoMs) and ensure timely follow-up on action items. Collaborate with internal departments and senior leadership to maintain task alignment using tools such as Microsoft Planner and MIS trackers. NFA (Note for Approval) Management Handle NFA approvals, including pre-assessment of financial and qualitative aspects of proposals. Ensure all proposals meet internal compliance and financial benchmarks before submission. MIS & Reporting Work closely with the CEO to create, manage, and monitor department-level MIS trackers. Conduct regular analysis to identify discrepancies or areas of concern, ensuring accurate and timely reporting. Qualifications: Education: Mandatory: BE/B.Tech in Civil or Mechanical Engineering from Premier Institutes Preferred: MBA in Finance or Strategy Certifications: Relevant certifications in financial modelling, business analytics, or project management are a plus. Required Skills: Technical Skills: Advanced proficiency in MS Excel, Microsoft Planner, PowerPoint, and other relevant analytical tools. Strong financial and business acumen with the ability to build and evaluate complex financial models. Knowledge of Standard Operating Procedures (SOPs) in the real estate or infrastructure domain. Behavioural Skills: Excellent written and verbal communication. Strong interpersonal and stakeholder management skills. High attention to detail, with a focus on accuracy and quality. Proactive problem-solver with a structured and analytical mindset. Why Join Us: This is an exciting opportunity to be part of a strategic team at Adani, working directly with the CEO on high-impact projects like Airport City-Side Development. You ll have the platform to shape critical decisions, influence operations at the highest levels, and grow in a fast-paced, dynamic environment. Qualification : BE/B.Tech in Civil or Mechanical Engineering from Premier Institutes

Microsoft Pre-Sales / Solution Architect Full-Time | Ahmedabad, Gujarat (On-Site) Location: Ahmedabad, Gujarat (Work from Office) Employment Type: Full-Time Experience Required: 1 to 7 years Qualification: Bachelor s degree in Information Technology, Computer Science, or related field Salary: Commensurate with experience and skills Notice Period: Immediate joiners preferred Job Overview We are seeking a dynamic and technically proficient Microsoft Pre-Sales / Solution Architect to join our team in Ahmedabad. This role combines deep expertise in Microsoft technologies with strong business acumen to drive the pre-sales process, engage with clients, and design customized IT solutions. The ideal candidate will play a critical role in bridging the gap between technical teams and client-facing functions, ensuring the successful positioning of our Microsoft-based services and solutions. Key Responsibilities Develop innovative and scalable solutions using the Microsoft technology stack to address client requirements. Lead the creation and delivery of Proof of Concepts (POCs), product demos, and solution walkthroughs. Collaborate closely with the sales team during the pre-sales lifecycle to understand client pain points and offer tailored solutions. Engage directly with clients to present solutions, address technical queries, and ensure alignment with their business goals. Work with internal technical teams to develop detailed proposals, solution architecture, statements of work (SoWs), and project estimations. Stay up to date on Microsoft product releases, feature updates, and evolving technologies across cloud, collaboration, and security portfolios. Package and enhance existing in-house IPs/solutions and develop reusable solution components. Conduct technical workshops and knowledge transfer sessions for clients and internal stakeholders. Coordinate with the Microsoft team on joint go-to-market efforts and pre-sales initiatives. Technical Skills and Product Knowledge Strong understanding of Microsoft 365 (M365) and Office 365 (O365) solutions. Proficiency in Microsoft Azure including IaaS (Infrastructure as a Service) and PaaS (Platform as a Service) offerings. Knowledge of Microsoft security tools such as Intune, DLP, Microsoft Defender, and Endpoint Management. Familiarity with the Power Platform including Power BI, Power Apps, and Power Automate. Basic to intermediate understanding of Microsoft Dynamics 365 (D365) applications, including Customer Engagement (CE), Finance & Operations (F&O), and Business Central (BC). Experience with SharePoint and/or .NET development will be considered a strong advantage. Candidate Profile IT Graduate with strong technical and client-facing skills. Excellent communication, presentation, and interpersonal skills. Ability to think strategically and translate business challenges into technology solutions. Team player with the ability to work independently in a fast-paced environment. Passion for Microsoft technologies and continuous learning. Be a key contributor to enterprise-level Microsoft solution sales. Work with a collaborative and innovation-driven team. Exposure to a wide range of clients, industries, and Microsoft technologies. Growth-oriented environment with certification support. Apply now to join our growing team as a Microsoft Pre-sales / Solution Architect in Ahmedabad and help businesses transform with modern Microsoft solutions. Qualification : Bachelors degree in Information Technology, Computer Science, or related field

Position Title: Business Development Manager Location: Ahmedabad Experience: 5+ years in Sales, preferably in the IT software or training industry Role Overview We are seeking an experienced and dynamic Business Development Manager to lead client acquisition, sales growth, and strategic partnerships. The ideal candidate will have a strong background in IT solutions sales particularly in ERP, HRMS, or Payroll systems and will be responsible for driving revenue through new and existing customer engagement. Key Responsibilities Identify and pursue new business opportunities through market research, networking, and direct outreach. Build and maintain strong client relationships, from initial contact to closure. Organize and conduct meetings with prospective clients to understand requirements and present tailored software solutions. Manage end-to-end sales cycle including inquiry generation, proposal development, negotiation, and deal closure. Lead and mentor the sales team; provide training, support, and performance feedback. Increase the lifetime value of existing customers while attracting new business. Plan and execute below-the-line (BTL) marketing and lead-generation initiatives. Work with internal stakeholders (Technical, Academic, Accounts, Admin teams) to ensure timely and effective project delivery. Prepare sales projections, revenue forecasts, and business growth reports for the CEO. Consistently meet or exceed monthly and quarterly targets. Requirements and Skills Minimum of 5 years of experience in sales, with at least 2 years in ERP / HRMS / Payroll software solutions. Strong understanding of client-server software solutions and business applications. Proven ability to develop and execute business development strategies. Excellent communication, negotiation, and presentation skills. Self-motivated and target-driven, with the ability to lead teams and work independently. Prior experience in the IT training or software product industry is preferred. Bachelor's degree in Business, Marketing, IT, or a related field. Perks & Benefits Competitive salary. Medical insurance coverage. Paid national holidays, vacation, and personal leave. Leave encashment and gratuity benefits. Employee Referral Program. Regular cultural and engagement activities. Supportive work environment with growth opportunities. Qualification : Bachelor's degree in Business, Marketing, IT, or a related field

Job Title: Facebook Ads Executive Location: Ahmedabad, India Education: B.E., B.Tech, MCA, M.E., M.Tech or equivalent technical degree About Media NV Established in 2014, Media NV is a multinational company headquartered in North America, with offices in Ahmedabad and Chandigarh. At Media NV, we operate like a family your success is our growth. Our passionate team combines creativity, technology, and marketing expertise to help businesses thrive online. Whether you seek local or outsourced digital marketing solutions, we align our efforts to meet your unique goals and maximize your brand s potential. Job Summary We are looking for a results-oriented Facebook Ads Executive to manage and optimize Facebook and Instagram advertising campaigns. The ideal candidate will have strong expertise in Facebook Ads Manager, experience designing successful campaigns, and a data-driven approach to maximize return on ad spend (ROAS). You will collaborate closely with the marketing team to align ad strategies with business objectives and drive measurable growth. Key Responsibilities Plan, create, manage, and optimize Facebook and Instagram ad campaigns to increase traffic, conversions, and brand awareness. Target audiences effectively using demographic, behavioral, and interest-based data. Collaborate with the creative team to develop compelling ad copy, visuals, and video content. Monitor and manage ad budgets, ensuring efficient spend and optimal ROI. Conduct A/B testing to improve campaign messaging, creatives, and overall strategy. Track and analyze key performance indicators (KPIs) such as CPC, CTR, ROAS, and conversions. Provide detailed campaign performance reports with actionable recommendations. Continuously optimize campaigns based on performance data, audience insights, and testing results. Work collaboratively with designers, content creators, and marketing managers to ensure brand consistency. Stay updated on Facebook Ads Manager changes, algorithm updates, and emerging paid social media trends. Preferred Qualifications Experience working in e-commerce or a digital marketing agency environment. Familiarity with Google Ads or other paid media platforms. Certifications in Facebook Blueprint, Google Analytics, or similar platforms. Competitive salary with guaranteed increments. 5-day workweek (Monday to Friday) with no sandwich leave policy. Comprehensive health insurance benefits. Regular team gatherings and outings. Supportive and growth-oriented work environment. Generous leave policy. Excellent opportunities for learning and professional development. Employee rewards and recognition programs. Take the next step in your digital marketing career! Join Media NV Ahmedabad as a Facebook Ads Executive and drive impactful social media advertising campaigns. Apply now! Qualification : B.E., B.Tech, MCA, M.E., M.Tech or equivalent technical degree

Senior Marketing Executive Key Responsibilities: Strategy Development & Execution: Develop and implement marketing strategies to maximize lead generation and brand visibility at trade shows. Plan, organize, and manage all aspects of trade show events, including booth design, setup, and teardown. Relationship Building: Build and maintain strong relationships with key industry contacts, potential clients, and partners. Serve as the primary point of contact for stakeholders during trade show events. Cross-functional Coordination: Collaborate with internal teams to ensure seamless execution of trade show activities, ensuring all logistical and promotional aspects are covered. Lead Management: Utilize CRM tools to effectively manage, track, and nurture leads generated from trade shows. Monitor and optimize lead generation processes to maximize conversion rates. Performance Analysis: Analyze trade show performance, measuring key metrics and providing actionable insights to improve future strategies. Industry Awareness: Stay informed on industry trends, competitor activities, and emerging marketing techniques to continuously adapt and refine strategies. Requirements: Experience: 3-4 years of experience as a Senior Marketing Executive or in a similar role, with a specific focus on trade shows and event management. Proven track record of successful lead generation at trade shows and events. Skills & Knowledge: Strong understanding of lead generation processes, marketing tools, and CRM systems. Exceptional communication, presentation, and interpersonal skills. Ability to analyze data and generate actionable insights to optimize marketing efforts. Problem-Solving & Initiative: Creative problem-solving abilities and a proactive approach to overcoming challenges. Education: Bachelor s degree in Marketing, Business, or a related field. Preferred Skills: Experience with CRM systems and marketing automation tools. Strong organizational, time management, and multitasking skills. Ability to work independently while also being a collaborative team player. Qualification : Bachelors degree in Marketing, Business, or a related field.

Job Title: Digital Marketing Manager Job Description: We are seeking a Digital Marketing Manager with deep expertise in developing, implementing, and optimizing strategies for on-page and off-page optimization. The ideal candidate will have a strong track record in driving organic traffic, managing SEO campaigns, and analyzing digital performance to optimize marketing efforts. Responsibilities: Strategy Development & Optimization: Develop, implement, and continuously optimize SEO strategies and initiatives. Conduct on-page and off-page SEO optimization for websites to improve rankings and visibility. Keyword Research & Analysis: Perform keyword research and competitive analysis to identify opportunities for ranking improvements. Implement strategies to achieve top rankings in organic search results. Traffic Growth: Drive traffic by achieving high organic search rankings across major search engines. Create and manage XML sitemaps and submit them to search engines. Data Analysis: Use web analytics tools (e.g., Google Analytics) to monitor performance and identify areas for improvement. Analyze SEO reports and provide insights to management. Social Media & Networking: Engage with social media platforms and networking websites to increase site traffic and brand visibility. Staying Updated: Stay up-to-date with the latest search engine algorithms, techniques, and trends. Website Optimization: Optimize key website elements like title tags, meta descriptions, keyword density, internal linking, and sitemaps. Provide documentation on keyword strategies and link-building efforts. Link Building Strategy: Develop and execute link-building strategies that align with SEO goals. Ensure a natural, high-quality link profile through strategic link-building and partnership efforts. Blogging & Content: Leverage blogging platforms like WordPress and Blogger to improve visibility and search rankings. Link Submission & Off-Page Optimization: Handle various off-page SEO activities, such as social bookmarking, directory submissions, and article submission. Minimum Qualifications: Education: BCA, B.E./B.Tech, MCA, M.Tech, or equivalent degree in a relevant field. Experience: 10-15 years of overall experience, with at least 8 years of relevant experience in digital marketing, SEO, and content optimization. Preferred Qualifications: Experience: Strong hands-on experience with SEO tools (Google Analytics, SEMrush, Ahrefs, etc.) and SEO best practices. Experience: Experience in link-building strategies, content marketing, and social media engagement. Skills: Deep understanding of SEO, keyword research, and on-page/off-page optimization. Skills: Ability to analyze data and create actionable reports. Skills: Excellent written and verbal communication skills. Skills: Ability to adapt to new trends and technologies in the digital marketing landscape. Why Join Us: Opportunity to work with a dynamic team and drive impactful results. Work in an environment where your contributions directly influence business growth and digital strategy. Access to resources and tools to develop your digital marketing skills further. Qualification : BCA, B.E./B.Tech, MCA, M.Tech, or equivalent degree in a relevant field.

Job Title: Solution Engineer (Sales) Location: Ahmedabad, India Job Type: Full-time About the Role: As a Sales Solution Engineer for the Experro platform, you will be a key technical liaison between our Sales team and prospective customers. You ll leverage your in-depth product knowledge, industry expertise, and consultative approach to demonstrate how Experro s solutions can meet the unique business and technical requirements of enterprise clients. Partnering closely with Account Executives, you will lead product demonstrations, craft tailored solutions, guide prospects through proof-of-concept engagements, and play a central role in driving platform adoption and revenue growth. Key Responsibilities: Technical Pre-Sales Support: Collaborate with Sales Executives to understand customer needs, present tailored solutions, and deliver compelling product demonstrations that highlight the Experro platform s capabilities and value proposition. Solution Design & Architecture: Work closely with prospects to translate their business objectives and technical requirements into solution designs leveraging Experro s features, integrations, and APIs. Proof-of-Concept Management: Lead proof-of-concept and pilot projects by setting up environments, configuring integrations, and guiding customers through hands-on evaluation, ensuring a smooth and successful technical validation process. Technical Liaison: Communicate prospect feedback, technical challenges, and feature requests to Product Management, Engineering, and Support teams to influence product enhancements and address market needs. RFP/RFI Responses: Participate in the development and review of technical content for proposals, RFPs, and RFIs, ensuring accuracy, clarity, and compliance with customer requirements. Relationship Building: Establish trusted-advisor relationships with prospects technical teams and key decision-makers, positioning Experro as a strategic partner for their digital transformation initiatives. Knowledge Sharing & Enablement: Provide training, best practices, and technical guidance to internal Sales and Customer Success teams to ensure they are well-equipped to communicate Experro s value proposition effectively. Continuous Improvement: Stay current on industry trends, competitive products, and emerging technologies to maintain a strong technical presence and continually refine solution strategies. Qualifications: Education & Experience: Bachelor s degree in Computer Science, Information Technology, or a related field. 5+ years of experience in a pre-sales, solutions engineering, or technical consulting role within the software or SaaS industry. Technical Expertise: Strong understanding of web technologies, APIs, data integrations, and cloud computing. Familiarity with e-commerce, digital experience platforms, or related enterprise software solutions is highly desirable. Communication & Presentation Skills: Exceptional ability to simplify complex technical concepts for non-technical stakeholders. Strong written, verbal, and presentation skills, with a proven track record of delivering compelling product demonstrations. Problem-Solving & Analytical Thinking: Adept at identifying customer challenges, proposing solutions, and articulating technical capabilities in a consultative manner. Comfortable with diving deep into technical details to resolve customer queries. Team Player: Experience working closely with cross-functional teams Sales, Product Management, Engineering, Customer Success to deliver an outstanding end-to-end customer journey. Adaptability & Drive: Self-motivated, highly organized, and able to thrive in a fast-paced environment. Demonstrated ability to handle multiple opportunities simultaneously while meeting deadlines and achieving objectives. Career Growth: Join a fast-growing company with opportunities for personal and professional development. Impact: Work on cutting-edge SaaS solutions impacting global enterprise clients. Dynamic Environment: Collaborate with talented teams and work in a highly innovative, fast-paced environment. Global Exposure: Work with international clients and gain exposure to a variety of industries and challenges. If you're an experienced Solution Engineer with a passion for technology, consultative sales, and SaaS solutions, we d love to have you join our Rapidops team to make a meaningful impact! Qualification : Bachelors degree in Computer Science, Information Technology, or a related field.

Job Title: Business Analyst Team Lead Job Description We are seeking a skilled and proactive Business Analyst Team Lead to join our team. In this customer-facing role, the Business Analyst will be responsible for the clear documentation of project scopes, driving projects to successful completion, and continuously monitoring quality to ensure the successful delivery of eLearning and LMS platform solutions. The ideal candidate will possess a strong ability to communicate with clients, manage project timelines, and lead teams effectively. Key Responsibilities: Lead the successful delivery of projects by tracking progress, managing timelines, and communicating updates to clients. Analyze project objectives, collaborating with Subject Matter Experts (SMEs) to design customer-centric solutions. Oversee the quality of deliverables, tracking work items, and analyzing defect trends to maintain high-quality standards. Manage sprint planning and execution using JIRA, ensuring efficient project progression. Coordinate project deliveries with the technical team to ensure timely completion. Manage and guide the QA team, ensuring quality output and continuous improvement. Proactively identify potential project risks and develop mitigation strategies. Communicate and collaborate effectively with cross-functional teams, including design, technical, and sales teams. Create industry-specific case studies and white papers, demonstrating ROI through detailed analysis. Qualifications: Minimum of 5+ years of experience as a Business Analyst, with a proven track record in successfully delivering projects. Strong understanding of data-driven decision-making tools and techniques. In-depth knowledge of the Software Development Life Cycle (SDLC). Familiarity with pre-sales activities and documentation, such as BRD (Business Requirement Documents) and Scope documents. Solid experience in drafting and preparing documents like Feature Lists, Scope of Work (SOW), Functional Requirement Documents (FRD), and Software Requirement Specifications (SRS). Strong logical reasoning and aptitude skills. Exceptional written and verbal communication skills in English. Ability to clearly explain complex ideas to clients and internal teams. A positive, optimistic mindset with a willingness to learn new technologies. Highly motivated, proactive, and able to work under tight deadlines. Prior experience in a service-based company is highly desirable. If you are an enthusiastic, detail-oriented individual who thrives in a fast-paced environment, we would love to hear from you!

Job Title: SEO Executive Roles and Responsibilities: Conduct thorough keyword research to identify opportunities for SEO optimization. Analyze website performance and provide insights for improvement. Collaborate closely with the strategy team to align SEO efforts with overall business goals. Execute tests, collect and analyze data, identify trends, and deliver insights to maximize ROI in paid search campaigns. Track, report, and analyze website analytics and digital marketing campaigns for performance. Manage campaign budgets, ensure expenses are within limits, estimate monthly costs, and resolve any discrepancies. Continuously discover, expand, and optimize keywords for better search visibility. Develop and implement effective link-building strategies to improve domain authority and rankings. Recommend improvements in website architecture, content, linking, and other SEO factors to boost keyword rankings. Lead and execute link-building activities to enhance SEO performance. Participate in all aspects of SEO and content management, ensuring continuous optimization. Requirements and Skills: Proven experience with Google Analytics and Google Search Console. Strong understanding of key SEO tools and techniques. Solid knowledge of SEO fundamentals, content strategies, and link-building, along with how different SEO strategies integrate. Demonstrated SEO experience with successful track records. Expertise in using website analytics tools (e.g., Google Analytics). Deep understanding of ranking factors and search engine algorithms. Stay current with the latest SEO and SEM trends, best practices, and algorithm updates. If you are passionate about SEO, have a knack for optimizing websites, and stay ahead of digital trends, we d love to hear from you!

We're seeking a digital marketing manager to lead and execute integrated campaigns across all digital channels. You'll leverage your expertise in SEO/SEM, social media, email marketing, and analytics to drive brand awareness, engagement, and conversions. You'll be a data-driven leader who thrives on innovation and collaboration to achieve measurable results. JOB RESPONSIBILITIES: Develop and execute comprehensive digital marketing strategies: Align with overall business goals to create winning online marketing campaigns across SEO/SEM, social media, email marketing, and other relevant channels. Social media management: Craft and implement a social media strategy that builds brand awareness, fosters engagement, and drives targeted traffic. Data analysis and optimization: Measure campaign performance through key metrics (ROI, KPIs), identify trends, and optimize spend and user experience for continuous improvement. Content and user experience (UX) champion: Collaborate with internal teams to create compelling landing pages and optimize user journeys across all digital touchpoints. Innovation and experimentation: Stay ahead of the curve by exploring emerging technologies and proposing their strategic adoption. Design and execute A/B tests to refine campaigns and maximize effectiveness. Technical proficiency: Utilize industry-standard website analytics tools (e.g., Google Analytics) and ad serving platforms to manage and optimize campaigns. Leadership and collaboration: Provide expertise and guidance to the marketing team. Work effectively with other departments like programmers and vendors to ensure seamless campaign execution. SKILLS REQUIRED: Proven experience in digital marketing with a strong track record of success. Demonstrated expertise in leading and managing SEO/SEM, social media, email marketing, and marketing database platforms. Creativity and a knack for crafting engaging digital campaigns that resonate with target audiences. Experience in optimizing landing pages and user funnels for maximum conversion rates. Solid understanding of website analytics tools and ad serving platforms. A data-driven approach with strong analytical skills. Passion for staying current with the latest digital marketing trends and best practices. Knowledge of tools like Semrush, Ahref and other Automation tools.

Digital Marketing Job Requirements and Responsibilities: Plans and executes all web, SEO/SEM, email, social media. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimises spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Knowledge of marketing tools Digital Marketing Qualifications / Skills: Creating and maintaining client relationships Self-motivated yet customer-focused Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Education, Experience, and Licensing Requirements: Bachelor s or master s degree in marketing, BE, MCA or a related field Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimising PPC campaigns on all major search engines Working knowledge of HTML, CSS, and JavaScript development and constraints Qualification : Bachelors or masters degree in marketing, BE, MCA or a related field

Required Qualifications 5+ years of experience in Social Media Strategy, Content Marketing, or Digital Marketing. Proven expertise in social media analytics, audience insights, and growth strategies. Strong knowledge of LinkedIn, Instagram, Twitter, YouTube, TikTok, and emerging platforms. Experience in paid advertising, retargeting campaigns, and performance tracking. Ability to create compelling storytelling-driven content for different platforms. Familiarity with tools like Hootsuite, Sprout Social, Buffer, Canva, Adobe Creative Suite, or HubSpot. Excellent communication, writing, and presentation skills. Strong understanding of B2B and B2C marketing strategies. Roles and Responsibilities Develop and execute comprehensive social media strategies aligned with business goals. Identify key content pillars and audience engagement strategies for each platform. Stay ahead of emerging trends, platform updates, and competitive strategies to keep content fresh and engaging. Collaborate with content creators, designers, and video editors to produce high-quality posts, reels, and videos. Plan and maintain a monthly social media content calendar for timely and consistent posting. Optimize content for platform algorithms (LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok, etc.). Develop strategies to increase brand followers and engagement organically. Actively engage with the audience through comments, messages, and interactive content. Identify and collaborate with influencers and brand advocates for campaign partnerships. Manage and optimize paid ad campaigns on LinkedIn, Meta, and Google Ads. Track, analyze, and report performance metrics (engagement, reach, conversions, ROI). Use insights from data analytics tools (Google Analytics, Facebook Insights, SEMrush) to refine strategy. Work closely with marketing, content, and design teams to ensure a cohesive brand voice. Align social media efforts with SEO, email marketing, and product marketing campaigns.

Key Requirements The ideal candidate will be educated to degree level and have in the region of 5 years' experience in a digital marketing environment, especially in a digital lead generation context. Other key requirements will include: End-to-end lead generation specifically into Organic and SEO Team leading experience would be an added advantage Clear understanding of Cost per lead (CPL) A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics Resource management experience Ability to liaise at Board Level with both internal and external stakeholders Understanding of customer segmentation Ability to manage multiple projects and deadlines with ease Experience working with external agencies and managing the creative process through from briefing to implementation Experience managing websites within WordPress with a knowledge of HTML Created Date: 2024-04-29 Experience: 5 years Salary: upto 10 Industry: IT Openings: 2 Primary Responsibilities: Key Responsibilities Planning, briefing, development & implementation of digital marketing strategy / campaigns across digital media Understanding how to use all research and lead generation tools available including Internet sources such as social and business media Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation Analysis and presentation of digital marketing results Achieve effective web-based marketing that allows the business to generate & sell leads Deliver campaigns on time and to a high standard Improve performance through reporting & analytics Desired Skills: Key Requirements The ideal candidate will be educated to degree level and have in the region of 5 years' experience in a digital marketing environment, especially in a digital lead generation context. Other key requirements will include: End-to-end lead generation specifically into Organic and SEO Team leading experience would be an added advantage Clear understanding of Cost per lead (CPL) A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics Resource management experience Ability to liaise at Board Level with both internal and external stakeholders Understanding of customer segmentation Ability to manage multiple projects and deadlines with ease Experience working with external agencies and managing the creative process through from briefing to implementation Experience managing websites within WordPress with a knowledge of HTML Experience Requirements: Improve performance through reporting & analytics

Job Description If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Digital Marketing Manager Responsibilities: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies. Requirements: BS/MS degree in marketing or a related field. Proven working experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of ad serving tools (e.g., DART, Atlas). Experience in setting up and optimizing Google Adwords campaigns. Working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Preferred Technical and Professional Expertise: 2+ Years overall experience Job Category: Digital Marketer(2) Job Type: In House Job Location: Ahmedabad Qualification : BS/MS degree in marketing or a related field.

Experience: 3 to 5 Years Job Location: Ahmedabad Qualification: B.Tech/B.E. IT/MCA/BCA Technical Expertise: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Soft skill: Excellent written and verbal communication skills are essential. Must be dynamic, flexible, and possess perseverance skills. Should have an understanding of business objectives and organization structure. The candidate must have strong work ethics and trustworthiness. The candidate should possess attention to detail and also maintain confidentiality and integrity. Must be highly collaborative and be a team player with a commitment to excellence. Self-motivated, fast learner with the ability to operate independently. Ability to prioritize tasks. Ability to maintain a high level of professionalism and confidentiality. Company s perks: 5 days working. Flexible working hours. Modern infrastructure and Friendly environment. Paid leaves, incentives and other performance bonuses. Employee rewards and recognitions. Festivals, birthdays, work anniversary celebrations and company outings. Qualification : B.Tech/B.E. IT/MCA/BCA

Job Title: PPC Executive Career Level: IC1-IC2 | Department: Digital Marketing | Location: Ahmedabad | Experience: 2+ years Position Summary We are seeking a detail-oriented and results-driven PPC Executive to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing pay-per-click campaigns across various platforms to drive traffic, increase brand awareness, and achieve conversion goals. This role requires a strong analytical mindset, creativity, and a passion for digital marketing. Key Responsibilities Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms. Conduct keyword research and selection to optimize campaigns for maximum ROI. Monitor and analyze campaign performance, making data-driven adjustments to improve results. Create compelling ad copy and landing pages that drive conversions. Manage budgets and bids to ensure efficient allocation of resources. Stay up-to-date with industry trends and best practices in PPC and digital marketing. Collaborate with cross-functional teams, including SEO, content, and design, to align marketing strategies. In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversion. In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversion. Prepare and present regular performance reports and insights to stakeholders. Personal Attributes Strong analytical and problem-solving skills. Excellent attention to detail and organizational abilities. Ability to work independently and as part of a team. Creative thinker with a passion for digital marketing. Strong communication skills, both written and verbal. Results-oriented with a focus on achieving targets. Education and Qualification Bachelor s degree in Marketing, Business, or a related field. Proven experience in managing PPC campaigns (1-2 years preferred). Familiarity with Google Ads, Bing Ads, and Meta advertising platforms. Knowledge of web analytics tools (e.g., Google Analytics, Google Tag Manager, Taboola). Google Ads certification is a plus. Join our team and be part of creating impactful campaigns that make a difference for our clients. If you re a creative thinker with a passion for words and a drive to succeed, we d love to hear from you! Qualification : Bachelors degree in Marketing, Business, or a related field.

Key Responsibilities Manage and grow AQe's social media presence, including content creation, community management, and social listening Develop and execute email marketing campaigns to nurture leads and drive conversions Analyze website traffic and campaign performance using marketing analytics tools (e.g., Google Analytics) to measure ROI and identify areas for improvement Stay up-to-date on the latest digital marketing trends and technologies Collaborate with internal teams (Sales, Product) to ensure all marketing activities are aligned with overall business goals Prepare and present regular reports on campaign performance to stakeholders Requirements Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) 1-3 years of experience in digital marketing with a proven track record of success (MQL generation, lead nurturing, etc.) Strong understanding of digital marketing principles and best practices (SEO, SEM, Social Media, Content Marketing, Email Marketing) Excellent analytical and problem-solving skills with the ability to interpret and leverage marketing data Experience with content creation and social media management tools Experience with PPC platforms (Google Ads, LinkedIn Ads) a plus Excellent written and verbal communication skills Ability to work independently and manage multiple projects simultaneously Passion for the software industry and a strong understanding of B2B marketing Qualification : Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Roles and Responsibilities Lead Generation Strategy: Develop and execute comprehensive lead generation strategies to drive the acquisition of qualified leads for our software services offerings, leveraging a mix of inbound and outbound marketing tactics. Market Research: Conduct market research and analysis to identify target industries, segments, and personas for software services, and develop insights into their pain points, needs, and preferences. Lead Qualification: Qualify inbound leads through effective lead scoring and segmentation, and conduct outreach to prospects to gather additional information, assess their needs, and identify potential opportunities for engagement. Outbound Prospecting: Conduct outbound prospecting activities, including cold emailing, cold calling, and social selling, to engage with target accounts and decision-makers and generate new business opportunities. Lead Nurturing: Implement lead nurturing campaigns and workflows to engage and nurture leads throughout the buyer's journey, providing relevant content and resources to educate, inform, and build trust with prospects. CRM Management: Utilize CRM software (e.g., Zoho) to track lead activity, manage lead data and information, and ensure timely follow-up and engagement with leads to drive conversion and pipeline growth. Performance Tracking: Monitor and analyze key performance metrics, including lead volume, quality, conversion rates, and ROI, and provide regular reports and insights to stakeholders to optimize lead generation efforts and drive results. Job Requirements Bachelor's degree in marketing, Business Administration, or IT field. Minimum of 3 years of experience in lead generation, digital marketing, or related roles, preferably in the software services industry. Strong understanding of digital marketing channels, techniques, and best practices, with hands-on experience in executing successful lead generation campaigns. Excellent communication, writing, and interpersonal skills, with the ability to craft compelling messaging and engage with prospects effectively. Analytical mindset with the ability to interpret data, draw insights, and optimize campaigns to improve performance and drive results. Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Zoho), and other digital marketing platforms and analytics tools. Results-oriented, self-motivated, and able to work independently as well as collaboratively in a fast-paced, dynamic environment. Qualification : Bachelor's degree in marketing, Business Administration, or IT field.

Roles and responsibilities : We are seeking a talented and driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in SEO, digital marketing strategies, social media management, and content creation, including both static posts and videos. You will play a key role in developing, executing, and optimizing marketing campaigns across various digital channels to drive brand awareness, engagement, and growth. Key Responsibilities: 1. SEO Optimization: Conduct keyword research and implement best SEO practices to improve website ranking. Optimize website content, meta descriptions, and tags to enhance search engine visibility. Monitor, analyze, and report on SEO performance, making adjustments as needed. 2. Digital Marketing Campaigns: Plan, create, and execute digital marketing strategies across various platforms. Utilize Google Ads, email marketing, and other digital tools to drive traffic and conversions. Measure and report on campaign performance, adjusting tactics to meet KPIs. 3. Social Media Marketing: Develop and manage social media strategies to grow and engage our audience. Create, schedule, and publish social media posts across platforms (Facebook, Instagram, LinkedIn, Twitter). Monitor social media channels for engagement and customer service opportunities. 4. Content Creation: Design visually compelling social media posts, videos, and other digital assets to engage followers. Collaborate with the team to produce video content for promotional purposes. Stay updated with content trends to ensure fresh, relevant, and innovative social media presence. 5. Analytics and Reporting: Track and analyze the effectiveness of digital marketing efforts using Google Analytics and other tools. Provide regular performance reports, insights, and actionable recommendations. Requirements: 2. Bachelor s degree in a related field. 3. Proven experience (2+ years) in SEO, digital marketing, and social media marketing. 4. Proficiency in digital marketing tools like Google Analytics, Google Ads, social media platforms. 5. Strong skills in creating and editing social media posts and videos. 6. Excellent written and verbal communication skills. 7. Strong analytical abilities with attention to detail. Perks and Benefits: Healthy & Flexible Work Environment All Saturdays Off (5 Days Working) Performance based Incentive & employee friendly policies Attractive Awards, Festival Celebrations, Picnic, Birthday Celebrations etc. Unlimited opportunity to grow.

Description We are looking for a creative and results-driven Marketing Manager to lead our marketing efforts and drive brand awareness, customer engagement, and revenue growth. The Marketing Manager will be responsible for developing and executing strategic marketing plans, managing multi-channel campaigns, and analyzing performance metrics to optimize marketing ROI. The ideal candidate is a seasoned marketer with a passion for storytelling, a deep understanding of digital marketing channels, and a proven track record of driving successful marketing initiatives for IT industry. Responsibilities Develop and execute comprehensive marketing strategies to achieve business objectives and drive brand awareness and customer acquisition. Lead cross-functional teams to develop and implement integrated marketing campaigns across digital, social media, email, content marketing, and traditional channels. Collaborate with internal stakeholders, including product management, sales, and customer success, to align marketing initiatives with product launches, promotions, and customer engagement initiatives. Manage marketing budgets, track expenses, and analyze ROI to ensure efficient allocation of resources and drive maximum impact. Develop and maintain brand guidelines, ensuring consistency across all marketing collateral and communications. Conduct market research and competitive analysis to identify trends, opportunities, and threats in the market landscape. Utilize marketing automation tools and CRM systems to segment audiences, personalize messaging, and track campaign performance. Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, and customer engagement metrics to measure marketing effectiveness and identify areas for optimization. Stay abreast of industry trends, emerging technologies, and best practices in marketing, and leverage insights to continuously innovate and improve marketing strategies and tactics. Requirements Bachelor's degree in marketing, business administration, or related field; MBA or equivalent preferred. 5+ years of experience in marketing roles, with a focus on digital marketing, demand generation, and brand management. Proven track record of developing and executing successful marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. Strong analytical skills and ability to interpret data, analyze trends, and make data-driven decisions to optimize marketing performance. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization. Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Adobe Analytics). Creative thinker with a passion for storytelling and the ability to develop compelling messaging and content that resonates with target audiences. Self-motivated and results-oriented, with a strong sense of ownership and accountability for achieving marketing objectives.