Senior Analyst, Digital Marketing

Position: Senior Analyst, Digital Marketing Experience: 5 9 years Location: Trivandrum About the Role We are seeking a skilled Senior Analytics Specialist with expertise in web and mobile analytics to join our digital marketing team. You will play a key role in analyzing data, driving insights, and optimizing digital marketing efforts. Key Responsibilities Lead requirement analysis, consultation, and analytics implementation for web and mobile platforms across multiple projects. Collaborate with cross-functional teams to ensure analytics align with business objectives and reporting standards. Define client objectives and develop Key Performance Indicators (KPIs) to measure success. Collect, analyze, and report on data regarding traffic, user behavior, conversion rates, site performance, and campaign effectiveness. Design and build comprehensive dashboards in Google Looker Studio by integrating data from diverse sources. Monitor performance metrics to identify trends and deliver actionable recommendations to improve business outcomes. Independently manage projects with minimal supervision ensuring timely and high-quality delivery. Plan, implement, and analyze A/B tests aimed at Conversion Rate Optimization (CRO). Assess new requirements and provide accurate project estimates. Requirements Google Analytics Certified professional with a minimum of 6 years of hands-on experience in analytics and reporting. Expertise in analytics tools including Google Analytics, Tag Manager, Firebase, Heap, and Mixpanel. Strong analytical skills with the ability to work efficiently with large datasets. Proven project management skills with the ability to thrive in a fast-paced environment. Experience implementing tracking via Google Tag Manager, SDKs, Mobile Measurement Partners (MMPs), or Customer Data Platforms (CDPs). Demonstrated knowledge of user journey mapping, conversion tracking, and trend analysis. Preferred experience with Supermetrics, Google Ads, Google Optimize, or Hotjar. Excellent communication skills with the ability to convey complex insights clearly.