Senior Director - Product Marketing

Job Title: Senior Director Product Marketing Location: Mumbai Department: Marketing Type: Full-Time About the Role We re looking for a visionary and strategic Senior Director of Product Marketing to lead the positioning, narrative, and go-to-market strategy for our suite of customer engagement solutions. In this leadership role, you ll be at the heart of our product growth engine bridging Product, Sales, Marketing, and Customer Success to deliver compelling messaging, drive product-market fit, and enable high-impact launches. You will lead a high-performing team responsible for crafting differentiated messaging, enabling field success, delivering competitive intelligence, and influencing both the market and the product roadmap. This is an exceptional opportunity for a marketing leader who thrives at the intersection of storytelling, strategy, and execution in a fast-paced, global SaaS environment. Key Responsibilities Product Positioning & Messaging Define and evolve a compelling product narrative aligned with our company s mission and vision. Create differentiated messaging and value propositions tailored for enterprise buyers across verticals (BFSI, eCommerce, OTT, Telecom, etc.). Ensure consistency and clarity across all customer touchpoints website, campaigns, sales collateral, PR, and analyst interactions. Go-to-Market Strategy (GTM) Own the end-to-end GTM strategy for product launches and key initiatives in collaboration with Product, Sales, and Customer Success. Establish GTM metrics, orchestrate cross-functional execution, and iterate based on feedback and performance. Competitive & Market Intelligence Lead market research and competitive analysis to inform positioning, product development, and sales strategies. Develop battle cards, market landscapes, win/loss analysis, and actionable insights to strengthen GTM execution. Sales & Field Enablement Partner closely with Sales to develop impactful sales tools including decks, demos, messaging frameworks, and objection handling content. Design and lead training programs for Sales, BDRs, and channel partners to ensure message alignment and field readiness. Customer & Market Insights Drive customer advocacy initiatives case studies, testimonials, reviews, and reference programs. Facilitate customer advisory boards, surveys, and interviews to uncover needs, validate direction, and capture market trends. Translate insights into strategic recommendations for Product and Marketing. Analyst & Influencer Relations Build and nurture relationships with key industry analysts (e.g., Gartner, Forrester, G2). Manage strategic briefings and secure positioning in relevant industry reports and rankings. Must-Have Qualifications 12+ years of experience in B2B enterprise software marketing, with significant leadership in product marketing. Proven success in launching and scaling enterprise-grade SaaS products. Deep domain expertise in customer engagement, marketing tech, or adjacent SaaS categories. Strong storytelling and messaging skills with executive-level communication and presence. Analytical and data-driven mindset with the ability to translate insights into strategy. Experience building and leading global product marketing teams. MBA from a Tier-1 business school or equivalent leadership experience. Preferred Qualifications Experience working with analyst relations and influencing market perception. Background in hypergrowth, venture-backed SaaS companies is a plus. Familiarity with product-led growth (PLG) and account-based marketing (ABM) strategies. Be part of a patent-backed product portfolio with 11 proprietary technologies delivering real innovation in customer engagement. Play a key role in shaping the future of mobile-first engagement platforms reaching 3+ billion devices and processing 30+ billion events daily. Thrive in a culture of ownership, curiosity, and growth, with global impact. Enjoy comprehensive Full-Spectrum Benefits, support programs, and a work environment designed to help you succeed and grow. Qualification : MBA from a Tier-1 business school or equivalent leadership experience