Senior Manager - Performance Marketing

Position: Senior Manager Performance Marketing (Global Markets) Employment Type: Full-Time Department: Marketing Team Location: Mumbai About TimesPro TimesPro, an initiative by the Times of India Group, is a leading Higher EdTech platform established in 2013. We champion Education 4.0 values learner-centric, industry-relevant, role-specific, and tech-enabled learning. Our mission is to make excellence accessible through innovative, globally collaborative education for aspiring professionals across industries. We offer: Early Career Programs in BFSI, e-Commerce, and tech Executive Education in partnership with top Indian and international institutions Enterprise Solutions for workforce learning & development Role Overview We are looking for a Senior Manager Performance Marketing to lead and scale our Global Executive Education marketing efforts. The ideal candidate is a data-driven performance marketer with a deep understanding of digital advertising in Gulf (Qatar, UAE, KSA, Kuwait, Bahrain, Oman) and MENA markets. The role is initially individual contributor (IC) with scope to build and lead a team within 6 12 months. Key Responsibilities Performance Marketing Ownership: Lead paid media campaigns (Google, Facebook, LinkedIn, etc.) to drive lead generation, applications, and admissions for executive programs targeting NRIs and local populations in Gulf/MENA markets. Funnel Optimization: Optimize for deeper-funnel KPIs not just leads but applications and conversions in line with business goals. Strategic Campaign Planning: Use data, market insights, and competitor analysis to build impactful media plans and go-to-market strategies. Continuous Optimization: Monitor campaign performance, identify trends, and optimize creatives, targeting, and budgets to maximize ROI. Cross-functional Collaboration: Work with internal teams (creative, business, tech) and external partners/agencies to align campaign execution and objectives. Reporting & Analysis: Deliver detailed campaign performance reports (daily/weekly/monthly) with actionable insights on CAC, CPL, CPA, and engagement metrics. Required Qualifications & Experience 10+ years of performance marketing experience with a strong track record in lead acquisition and funnel optimization. Proven experience managing campaigns in Gulf/MENA markets; APAC experience is a bonus. Proficiency in paid platforms: Facebook Ads, Google Ads, LinkedIn, and affiliate networks. Strong analytical mindset with the ability to translate insights into actions. Effective communicator and collaborator across internal and external stakeholders. Experience using Salesforce or similar CRM tools is an advantage. Bachelor s degree in Marketing, Advertising, or a related field preferred. Prior experience in the EdTech or education segment is essential. Leadership experience is a plus this role has the potential to evolve into a team leadership role. You ll play a strategic role in scaling TimesPro s global education footprint, with the opportunity to own marketing outcomes in a high-growth, mission-driven organization backed by India s largest media group. Qualification : Bachelors degree in Marketing, Advertising, or a related field preferred