CRM Campaign Executive Job in Bekando Services India

Ready toadvance your career within one of the worlds fastest growing industries?

Here atBekando India, were at the forefront of the online gaming revolution .Werecurrently developing a gaming platform for skill-based products to be rolledout to the Indian sub-continent and beyond - and we want you to be part of thenext step on our journey .From our base in Cochin, Kerala, were building aworld-class platform for sports fans to help them get closer to the sports theylove.

BekandoIndia prides itself on strong team values and a fun work environment, built ona collegiate atmosphere where trust between colleagues and a passion forinnovation helps push our product forward. Were now on the look-out for peoplewho share our vision of how technology can help transform this rapidly evolvingsector.

Lookingto make your next career move?

Build,lead and grow at Bekando India.

Purposeof the Role: To take full ownership of the Indian CRMpromotional strategy across multiple channels; Website, Email, SMS.

Key Responsibilities:

Create multi-channel CRM Campaigns for thebusiness, including email, direct mail, SMS marketing and site/mobilemessaging.

Deliver CRM Campaign consistency betweenoutbound communication channels and website assets

Ensure process is followed and all Campaigns arethoroughly tested before rollout

Adhere to brand guidelines and latest regulatoryrequirements to ensure compliant delivery of all outbound communication

Driving forward performance of email marketingin terms of Open Rate, Click Through Rate and ROI, whilst reducing unsubscribedrates.

Work closely with Marketing Planner, Design,Copy, Loyalty and BI teams to plan, execute and analyse all CRM activity

Adhering to CRM planning calendar to ensure thatall campaigns are delivered in a timely manner and within pre-approveddeadlines.

Ensuring timely and on target configuration andexecution of CRM campaigns.

Maintaining consistent contact with customers andoptimising customer journey across products and platforms.

Co-ordinating between stakeholders to ensureefficient creation and execution of campaigns.

Driving flexible and creative CRM initiatives

Supporting the CS and Product Teams by dealing withplayer query escalations pertaining to campaign configuration, target audience,suppression criteria, contact rules etc.

Other responsibilities:

Escalatingissues to the Head of Customer Communications, UK Country Manager and BI Team asappropriate.

Undertakingother reasonable duties as instructed by senior management.

Required Skills and Abilities

• Solid written and spoken English
• Minimum 1-year experience in configuring communication across media of email, SMS, Push and Direct Mail.
• Customer focus and commitment to excellent service.

Good working knowledge of Microsoft Officeapplications, particularly Excel and Access.

Good working knowledge in HTML coding for emails.

Advanced analytical skills.

Excellentverbal and written communication skills in English.

Accuracy and strong attention to detail.

Excellent numeracy and analytical skills.

Proactive and results driven approach.

Good organisation and prioritising abilities.

Ability to multitask and work under pressure.

Exceptional creative thinking andproblem-solving skills.

• Good interpersonal and relationship building skills.
• Ability to learn quickly in a changing environment.
• Confidence and ability to deal with difficult situations.

Desired Skills and Abilities

Degree in Marketing or Business Administration.

Recent experience in a gaming executive role(CRM, Product or Operations).

• Strong presentation skills.
• Profound experience of managing stakeholders.

Good report writing skills.