Media Manager Job in Bharti airtel limited
Job Summary
Skills Required :
Skills Required
Job Responsibilities
- Develop R/F& GRP targets at campaign level on the basis of the agreed TA definition
- Develop a campaign wise & Circle wise plan to cover each of the following media: TV, Print, Radio, outdoor, digital and any other media and ensure competitive benchmarking within & outside the category
- Be responsible for the entire process from briefing to development and execution of a plan
- identify new opportunities on digital and coordinate with internal & external stakeholders on digital
- Ensure that each campaign delivers the agreed annual CPRP targets
- Work with SCM to deliver contracts as per agreed targets
- Create rate benchmarks for digital and ensure delivery of the same
- Develop a relationship with digital vendors to ensure we get a preferred access to media opportunities
- Ensure analytics based solutions and underpin all media decisions
- Develop programs to identify best media solutions on a circle to circle basis and ensure maximum media efficiency for each campaign
- Manage the digital budgets and efficiencies and ensure compliance with annual guidelines
- Liaise with brand and product team for most effective deployment and efficient solutions for each campaign
- Plan, execute, and monitor campaigns based on agreed annual guidelines. Also, track the performance of campaigns based on agreed objectives
Skills Required :
Skills Required
- Familiarity with the media landscape
- Comfort with best in class analytics based media planning & buying tools
- Negotiation skills / experience in buying deals
- Appreciation
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