Media Manager Job in Bharti airtel limited

Job Responsibilities

• Develop R/F& GRP targets at campaign level on the basis of the agreed TA definition
• Develop a campaign wise & Circle wise plan to cover each of the following media: TV, Print, Radio, outdoor, digital and any other media and ensure competitive benchmarking within & outside the category
• Be responsible for the entire process from briefing to development and execution of a plan
• identify new opportunities on digital and coordinate with internal & external stakeholders on digital
• Ensure that each campaign delivers the agreed annual CPRP targets
• Work with SCM to deliver contracts as per agreed targets
• Create rate benchmarks for digital and ensure delivery of the same
• Develop a relationship with digital vendors to ensure we get a preferred access to media opportunities
• Ensure analytics based solutions and underpin all media decisions
• Develop programs to identify best media solutions on a circle to circle basis and ensure maximum media efficiency for each campaign
• Manage the digital budgets and efficiencies and ensure compliance with annual guidelines
• Liaise with brand and product team for most effective deployment and efficient solutions for each campaign
• Plan, execute, and monitor campaigns based on agreed annual guidelines. Also, track the performance of campaigns based on agreed objectives

• Familiarity with the media landscape
• Comfort with best in class analytics based media planning & buying tools
• Negotiation skills / experience in buying deals
• Appreciation