Product Marketing Manager

Product Marketing Manager Location: Mumbai Department: Business Development About the Role We re looking for a detail-oriented and strategic Product Marketing Manager to join our growing team in Mumbai. In this role, you ll shape how our product suite is perceived by customers, prospects, and partners. You will own the narrative from positioning and messaging to go-to-market (GTM) execution and sales enablement playing a key role in driving product adoption and market success. This is a high-impact opportunity to work cross-functionally with product, marketing, sales, and customer success teams to tell compelling stories, launch powerful campaigns, and enable growth in a fast-paced enterprise SaaS environment. What You ll Be Responsible For Positioning & Messaging Develop clear, differentiated, and compelling messaging that resonates with target personas and sets our products apart in the market. Feature Launches & Amplification Own the GTM strategy for new features and product launches, ensuring sustained visibility and customer engagement. Content & Collateral Creation Craft high-impact content for landing pages, ad campaigns, website, product brochures, and more translating product value into customer language. Cross-Functional Collaboration Work closely with product, marketing, sales, and customer success teams to align messaging and marketing initiatives with business objectives. Market & Customer Intelligence Stay ahead of industry trends, competitors, and customer needs. Translate insights into actionable intelligence and sales tools. Sales Enablement Equip the sales team with persona-based pitches, playbooks, sales decks, competitive battle cards, and product training that drive conversions. Thought Leadership & Evangelism Represent the company as a product evangelist, both internally and externally. Serve as a go-to spokesperson and thought leader in relevant forums. Campaign Execution Plan, execute, and optimize marketing programs that contribute to pipeline growth for both new and expansion business. What You Bring Education MBA or equivalent degree in Marketing. Experience 6 8 years in B2B marketing, ideally within enterprise SaaS. Proven experience in content development, GTM strategy, and sales enablement. Skills Exceptional written and verbal communication. Ability to simplify complex products into easily digestible messaging. Proficiency in CRM and marketing automation platforms (HubSpot, Zoho preferred). Strong analytical skills with a data-driven approach to marketing decisions. Ability to influence without authority in a matrixed organization. Comfortable engaging with senior stakeholders and cross-functional teams. We thought you d never ask! In addition to a competitive salary and flexible working hours, here s what makes Tanla a great place to grow: Challenging, High-Impact Work: Solve real-world problems in a fast-evolving telecom and CPaaS ecosystem you ll never have a boring day. Innovative Culture: Work in a product-first, action-oriented environment that values curiosity, ownership, and continuous learning. World-Class Team: Collaborate with smart, driven professionals who thrive on solving complex problems. We re an equal opportunity employer with a bias for action and a love for innovation. Qualification : MBA or equivalent degree in Marketing