Branding & Consulting Job in 01marcom
Branding & Consulting
- Siliguri, Darjiling, West Bengal
- Not Disclosed
- Full-time
What is a Brand Consultant?
A branding & consulting company provides clients with all the analysis, solutions, and marketing proficiency to help them successfully run and grow their businesses. We execute this by examining the brand and see how it performs against contenders. Also known as brand strategists, we transform small businesses into a powerhouse through business analysis, content marketing, website audit, keyword analysis, and video services.
Why hire a Brand Consultant?
Brand consultants administer market analysis to analyze competition, market intention, and online appearance. Through them, businesses can get to know their foremost competitors and identify a strategy to exceed them. The competitive analysis lets businesses understand what keywords their counterparts are using; how they structure their websites to optimize research; and the types of people following them in social media. Brand strategists also examine deep into consumer personas to know their pain points and the kinds of solutions that they need.
Brand strategists also do website audits to analyze factors causing poor Google rankings. They look under the bonnet to know what can be improved on their website to help businesses achieve their goals. Website audit looks at website page optimization, performing SEO best practices like proper tagging, metadata optimization, and image tagging. Brand consultants also look at website agreements such as sitemap, terms of service and privacy and associating structures. Other than the abilities of brand consultants, forming a solid business branding strategy is another of one of their essence expertise. How to choose the right one? Choosing the right brand strategist is a challenge, most remarkably to businesses doing it the first time. Brand consultants can be assessed based on the depth of their experience, most especially on the use of multiple channels and mediums across multiple touchpoints. Ideally, businesses should choose a brand consultant that can deliver both brand strategy and design. Choose a brand consultant who doesn t follow everything that the company says-rather challenges CEOs to step out of their comfort zones to be uncomfortable and vulnerable paving the way for creativity and innovation. However, bear in mind that consultants business branding strategy should be backed by a tried and tested process that delivers results. Companies would not want to engage with brand consultants who run their job on a play by ear means. It is also equally important to obtain a partner who believes in the concept of the business and designs a business branding strategy that is aligned with it. A good brand consultant is someone who can imagine the company s future state and knows how to use business branding to reach it successfully. A brand consultant makes the company's branding focused to accomplish goals and objectives in a more structured yet productive manner. Remember, there isn t a mathematical formula for branding, the best way is to go through trial and error continuously. With this, find an associate that both has the durability of a well-defined method and the creativity and passion of a visionary. 01Marcom is designed and developed customer-centric solutions and branding strategies that aim to bring its allies to a competitive advantage. More than a technology company, 01Marcom are brand consultants who can craft a digital strategy that sets apart a company s brand image in a very loud market.
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