BriefCase
BriefCase

Market Research Analyst Job in Aabhyasa Technologies Pvt Ltd

Market Research Analyst

Aabhyasa Technologies Pvt Ltd 3 days ago
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Job Summary

Position: Market Research Analyst
Location: Gurugram
Experience: 2 5 Years
Qualification: Any Graduate
Working Days: 5 Days per Week
Working Hours: 9 Hours per Day

Job Overview:

We are seeking an analytical and detail-oriented Market Research Analyst to support strategic decision-making by delivering actionable insights through market analysis, competitor research, data interpretation, and revenue optimization. The ideal candidate will have a strong grasp of research tools, excellent data handling capabilities, and a strategic mindset to support business growth.

Key Responsibilities:

  • Primary & Secondary Research
    Conduct in-depth primary and secondary research to gather insights on industry trends, consumer behavior, and market opportunities.
  • Campaign & Data Analysis
    Analyze performance metrics from email marketing campaigns using Excel and Google Analytics.
    Track KPIs like open rates, click-through rates, and conversions.
    Segment audiences for personalized marketing and extract data-driven insights to enhance ROI.
  • Competitor & Market Analysis
    Perform comprehensive competitor analysis, including product offerings, pricing, customer reviews, and market positioning.
    Use tools like SWOT analysis, market segmentation, and trend forecasting to inform strategic direction.
  • Business Development
    Identify and assess new market opportunities, potential partnerships, and emerging trends to support the business development team.
  • Contact Discovery
    Leverage tools like Hoovers, ZoomInfo, Lusha, LinkedIn Sales Navigator, Apollo, and more to identify and verify contact information for potential leads.
  • Data Management
    Manage, cleanse, and validate datasets using Excel functions (VLOOKUP, Pivot Tables, etc.) to ensure data accuracy and relevance.
  • Revenue Analysis
    Analyze revenue streams and apply market intelligence to support financial growth.
    Identify key performance drivers and align strategies to boost profitability.
  • Cross-functional Collaboration
    Partner with marketing, sales, and strategy teams to align research efforts with business goals.
  • Regulatory Awareness
    Monitor and analyze regulatory and policy changes impacting industry operations and business opportunities.

    • Key Skills & Qualifications:

    • Strong analytical and critical thinking skills.
    • Hands-on experience with Excel, Google Analytics, and research platforms.
    • Ability to manage, clean, and interpret large data sets.
    • Familiarity with contact discovery tools and LinkedIn Sales Navigator.
    • Working knowledge of market segmentation, competitor tracking, and KPI analysis.
    • Excellent communication skills and cross-functional collaboration abilities.
    • Highly organized with keen attention to detail.

    Qualification :
    Any Graduate and above
    Experience Required :

    Minimum 2 Years

    Vacancy :

    2 - 4 Hires

    Apply Now
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