Digital Marketing Analyst Job in Aarna Systems

Job Description:

• We are looking for a passionate SEO analyst with the extensive background in SEO, content strategy, online reputation management, and data-driven marketing.

Desired Skills:

• Ability to deliver results through SEO, social & content marketing.
• Analytical Mindset, Critical thinking.
• Hands-on experience with Google Analytics, Google Webmaster Tools, Tag manager, SEO moz, Word Press or similar CMS platforms and Campaign Management.
• Technical SEO Audits.
• Goal & conversion tracking
• Fluency in SEO core elements including but not limited to On-page and Off-page tactics, site navigation and URL structure, internal linking structure, metadata, dynamic and static page templates, XML sitemaps, canonical tags, structured data, schema, etc.
• Ability to present and analyze data effectively and efficiently.
• Self-motivated and detail oriented.
• Robust control of grammar, spelling and punctuation.
• Extreme attention to detail and ability to maintain consistency.
• Ability to prioritize workload and delegate tasks.
• Strong interpersonal skill and ability to work well with a team.
• Perform thorough, detailed website audits, and reporting on current problems and opportunities, with a focus on crawlability, site architecture and site content.

Responsibilities:

• Work closely with the Design, Content and SEO team to present SEO research/findings/analytics.
• Perform technical SEO audits of websites.
• Identify, plan and implement on-page website SEO optimizations.
• Create, execute and monitor paid campaign strategies.
• Research and create opportunities to increase domain authority through backlinks, blogs, press releases, and other mediums.
• Understand, implement, and manage local listings and citation submissions.
• Develop Techniques to improve the website ranking when the competition is tough.
• Understand and implement backlink earnings strategies.
• Provide SEO suggestions during the development of new website.
• Conversion optimization of the website.
• Prepare monthly reports.
• Learn Google search algorithm updates and adjust the strategy accordingly.

Education:

• BE/B.Tech/BSC(Comp Sc)/BCA/MCA/M.Tech/ME/MBA(IT) or Equivalent