Key Account Manager - Diabetes Maximus Job in Abbott Laboratories

Job Title:

Key Accounts Manager

Location:

India

Job Purpose

As a Key Accounts Manager, you will be responsible for driving sales strategies and performance in your assigned market. Your core focus will be on primary sales, secondary sales, and ensuring strong brand presence within the defined territory.

You will manage and support the distributor network, ensuring financial and ethical objectives are met in alignment with the division s business strategy.

This role empowers you to develop customer management plans, approve credit notes for expiry-related product issues, recommend distributor appointments and credit limits, and plan and optimize resource utilization.

You will also participate in strategy execution review meetings to ensure alignment with divisional goals making your role critical to the division s overall success.

Roles and Responsibilities

Area Business Planning:

• Develop monthly and quarterly business plans
• Create strategies for trade activation and sales growth
• Plan demand generation initiatives and ensure demand fulfillment
• Monitor actual sales performance and make course corrections as needed
• Conduct regular prescription audits for Abbott brands and competitor products
• Build and maintain an up-to-date customer list (doctors, chemists) aligned with therapy and product requirements, maintained both digitally and physically
• Identify potential towns for business expansion and appoint distributors and customers in alignment with Abbott s business philosophy

Business Generation & Development:

• Achieve monthly, quarterly, half-yearly, and annual sales targets by ethically promoting Abbott products to customers
• Conduct scientific discussions with doctors and chemists to promote products in clinics and retail outlets
• Organize CME programs and camps as per divisional strategy and customer needs
• Execute trade and clinic activations to enhance brand visibility
• Plan and implement merchandising and sampling activities in line with divisional strategy
• Support the successful launch of new products by identifying key target customers, conducting pre-launch meetings, and providing effective in-clinic/trade promotions along with valuable feedback to the company

Customer Management:

• Implement your customer management plan to ensure complete customer coverage, meeting the following KPIs:
• 100% coverage of target doctors
• Achieve the required call average per customer segment as defined by the division/therapy
• Gather market intelligence and monitor retailer-level inventory management, aligning with product profiles and marketing strategies

Brand Management:

• Ensure visibility and availability of Abbott brands at retail outlets as part of brand promotion strategies
• Plan and participate in retail meets, market blitz campaigns, and other promotional events to drive sales growth

Qualifications

Education:

• B.Sc. or B. Pharma (mandatory)

Experience:

• Minimum 2 years of experience in pharmaceutical sales (preferred)

Key Skills

• Excellent communication and interpersonal skills
• Strong business planning and analytical abilities
• Expertise in customer relationship management
• Proactive with problem-solving mindset
• Ability to coordinate with cross-functional teams
• Familiarity with pharma market dynamics and competitor strategies

Why Abbott?

Abbott offers a dynamic work environment, excellent career growth opportunities, and the chance to work with industry-leading products that make a real difference to patients lives. Join us to be part of a purpose-driven team shaping the future of healthcare.