Marketing Manager - India & Emerging Asia Job in Abbott Laboratories

Job Title:

Marketing Manager - India & Emerging Asia

Location:

Gurgaon, India

Primary Objective

The Marketing Manager - India & Emerging Asia will be responsible for driving the growth of Abbott s Cardiometabolics portfolio across India and Emerging Asia. This will be achieved through strategic market planning, customer engagement, and lead generation in close collaboration with sales leadership and commercial teams.

The role requires building strong relationships across the healthcare ecosystem, including HCPs, payors, pharmaceutical companies, NGOs, and other strategic business partners to identify and fulfill market needs using Abbott s innovative technologies and solutions.

Key Indicators of Success

• Year-on-year growth in sales and market share for key products such as HbA1C, CRP, ACR, and Afinion across the region.
• Creation of effective user communities comprising healthcare professionals (HCPs), payors, and strategic business partners to drive testing uptake, enhance POC awareness, and increase Abbott s footprint.
• Development and deployment of economic evidence to support geographic reimbursement expansion.
• Expansion of Afinion s customer base within targeted segments across the region.

Key Responsibilities

Market & Competitive Analysis:

• Analyze local point-of-care market dynamics, customer behaviors, reimbursement landscapes, and competitor strategies.
• Develop and execute a detailed annual strategic business plan tailored to the market needs of each country.

Business Reporting & Forecasting:

• Provide accurate local forecasts, business reports, and market intelligence to regional and divisional management on a timely basis.

KOL & Stakeholder Management:

• Build relationships with key opinion leaders to influence the market and advocate for favorable reimbursement policies that drive Abbott product adoption.

Competitor Monitoring:

• Continuously monitor competitor activities and market shifts, ensuring Abbott maintains a competitive advantage in product positioning and customer value.

Product Launches & Strategic Programs:

• Plan and execute effective product launches, ensuring alignment with global and regional strategies to achieve sales and profit targets.

Event Participation & Internal Communication:

• Organize and participate in conferences, workshops, and scientific events.
• Regularly share market updates (including competitor product insights) with internal teams.

Core Competencies & Skills

• Strong knowledge of the medical devices industry and current market trends.
• Expertise in business planning and project management.
• Analytical, creative thinker, with strong operational marketing skills.
• Deep understanding of point-of-care diagnostics, clinical workflows, and healthcare systems across the region.
• Awareness of international sales environments, particularly in Europe, Asia, Latin America, Canada, and the Middle East.
• Proven ability to lead through vision and values, with strong people management and coaching skills.
• Strong communication, influencing, and relationship-building abilities.
• Results-oriented with a performance-driven mindset.
• Creative problem-solving with change management capability.

Qualifications

Education:

• Bachelor's degree in Science or Business-related field (mandatory).
• MBA or Master s degree in Science, Business, or related field (preferred).

Experience:

• Minimum 5 years experience in sales and marketing within the medical devices industry.
• Experience working in multinational companies is essential.
• Exposure to diagnostic and point-of-care products is highly desirable.

Languages:

• Fluency in English is mandatory.
• Knowledge of local languages within the cluster is a plus.

Travel:

• Willingness to travel approximately 20-30% across the region.

Why Abbott?

Abbott is a global healthcare leader, committed to helping people live their best lives through innovation. With a leading Cardiometabolics portfolio, we are dedicated to empowering healthcare providers with accurate, rapid diagnostics to improve patient outcomes.

Join us and help shape the future of healthcare.