Head Marketing Job in Abc Consultants

Key Responsibility Areas

• End to end development of marketing programs from strategy to execution.
• Ideate, develop, and oversee the execution of marketing campaigns.
• Work closely with the top management to determine pricing strategies
• Develop and manage marketing budget to meet marketing objectives and measure results of the marketing program.
• Manage all promotional activities for brand including internal communications, lead generation, branding, and relationships with partners etc.
• Implement and manage CRM.
• Need to work across disciplines and on larger engagements serving customers (internal & external) and partners/ campaigns etc.
• Monitor, review and report on all marketing activities and results.
• Demonstrate ability to interact and collaborate with employees, customers, partners, analysts.
• Build trust, value add, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
• Maintain professional internal and external relationships that meet company core values.
• Increase inmarket share in key industry verticals.
• Develop competitive intelligence on Key competitors and their leading products
• Monitor and analyze key market indicators and trends for the company to help formulate specific strategies (incl. monthly, quarterly reporting of metrics to various Lines of Business)
• Corporate Interaction with headquarters

Skills and Competency

• Strong business acumen and technical and marketing mindset.
• Excellent knowledge on various marketing strategies and approaches.
• Ability to develop marketing messages, marketing content, brochures and white paper.
• Ability to conduct marketing research and analyze reports/data, initiate appropriate actions required to strengthen company s brand image and positioning in the market.
• Build good relationships with external and internal customers/stake holders.
• Strong experience in understanding customer needs and key growth drivers.
• Excellent presentation skills, creative ideas and innovative thinking.
• Ability to work in diverse teams and to collaborate so as to market best ideas /solutions in the interest of the company.
• Creative Mindset with the ability to build a brand name
• Understand market dynamics and competitive environment.
• Able to use market analytics /data effectively to understand customer needs, new markets, channels etc.
• Anticipates changes in the market and rework strategies accordingly.
• Led teams in the past