Digital Marketing Executive Job in Abc Steps Technologies Pvt Ltd

Skills Required:

• A strong working knowledge of the key concepts of digital marketing and the main channels and techniques SEO, PPC, Social Media (FB,Twitter,Instagram,Google+), Affiliate Marketing, Email Marketing
• In-depth knowledge of Google Adwords & Facebook Promotions
• Should be highly up-to-date with advances in web technology
• Strong skills in online marketing, branding, social media marketing and copywriting
• Strong written and verbal communication
• Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns
• Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world
• Must be able to think creatively about innovative approaches to marketing.
• Experience of Photoshop (Graphic Designing) would be an advantage.

Job Description:

• PPC campaign management keyword research, campaign set up, monitoring and reporting
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Devising strategies to drive online traffic to the company website.
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Implement and maintain SEO strategies &Carry out SEO outreach and link building for a number of clients
• Work with the Digital Marketing Manager to ensure all client needs are met and all projects are completed on time and to budget
• Create SEO-optimised copy for a range of platforms in the form of blogs, product descriptions, tweets, articles and reports