Tl/senior Content Writer Job in Ably Soft

Job Description:

• Has experience writing different pieces with different goals- engagement, promotion, etc.
• Has a fair understanding of digital, web, and mobile-based technologies.
• Has a flair for explaining complex concepts and procedures to technical audiences.
• Understands what makes a content stick at each stage of the marketing funnel.
• Has a liking for research in areas of Product Features, Digital Marketing, Growth Hacking, and Marketing Trends.
• Understands B2B users and industry trends.
• Is self - motivated and keeps a positive and professional approach towards management.
• Possesses strong vocabulary and command over English grammar.
• Is internet savvy and has the ability to do result oriented web research for content generation.
• Is creative in planning and writing engaging content for web audience.
• Possesses strong vocabulary and command over English grammar.
• Has worked on content optimization and understands content marketing goals and can align writing with them.
• Fair knowledge of eCommerce, Web Applications, Mobile Applications, mCommerce and SEO/Internet Marketing.

Job Responsibilities:

• Researching industry-related topics and identifying gaps in content.
• Develop fresh and sticky/engaging content for promoting the company website, social media promotion, blogs, and landing pages as per the content optimization guidelines and users interest.
• Script/Narration writing for explainer videos and all sorts of advertisements.
• Planning and developing content for various marketing campaigns as per their distinct goals.
• Research and develop unique and engaging content on a wide range of topics related to eCommerce, UI/UX Design Fundamentals, SEO, Internet Marketing, Social Media Marketing, Content Marketing and Latest News.
• Actively participate in team discussions pertaining to content development/marketing tasks.
• Developing Case studies, White Papers, Presentations, Videos, Emailers, etc. as per the guidelines and ad Copies for Google Adwords, Facebook and similar platforms as per the need, goals and set priorities.
• Remain updated with company s software/solutions to ensure content aligns with latest additions.
• Proofread/edit content written by others (SEO team, fellow writers, other teams as per the need).
• Handle commercial requirements as per the project goals (conversion, SEO, UX, marketing).
• Contribute to content marketing team with ideas, initiatives, plans that can be utilized further.
• Provide content for cross department needs pertaining to various promotional activities- social media, advertising, SEO, commercial projects, company profiles, etc.
• Write user-focused content for various channels like Quora, Facebook, Linkedin, etc.