Lead Generation Specialist Job in Adlift

Lead Generation Specialist

• Conduct thorough research and analysis to identify potential target audiences and industries for B2B lead generation campaigns.
• Develop and execute comprehensive lead generation strategies, including inbound and outbound marketing techniques, to generate high-quality B2B leads.
• Collaborate with the sales and marketing teams to define target personas and create compelling messaging to attract and engage potential clients.
• Utilize various channels and platforms such as email marketing, content marketing, social media, SEO, paid advertising, and networking events to generate leads.
• Create lead capture forms, and lead nurturing workflows to maximize conversion rates.
• Monitor and analyze lead generation performance metrics, including lead quality and conversion rates.