Email Marketing & Crm Automation Job in Aezion Technologies Pvt Ltd

Role: Email Marketing & CRM Automation Specialist

Experience Required: Minimum of 4+ years of relevant experience

Location: Bangalore

Notice Period: Open Preferably Immediate Joiners

Employment Type: Full-Time

About Aezion:

Aezion is a leading technology solutions provider, specializing in custom software development, AI-driven solutions, and enterprise digital transformation. As a trusted digital engineering partner in the USA, we are committed to delivering outstanding value across all stages of the project lifecycle architecting, designing, developing, hosting, maintaining, and supporting. We are dedicated to exceeding client expectations and stand by our promise: "Get it right, or make it right." At Aezion, we view our work as more than a job; it s a ministry that reflects our core values.

Our Culture:

Aezion is driven by our Purpose Love others like Christ and guided by our values of Love, Dependability, Humility, Diversity, Speed, and Innovation. We believe that service defines us, and our dedicated team of 200+ employees work with passion to transform our clients into lifelong partners.

Role Overview:

We are looking for an Email Marketing & CRM Automation Specialist to join our team and take ownership of lead management and automation processes. You will be responsible for managing CRM software, creating automated workflows, and driving customer engagement through email campaigns. Your expertise in CRM systems, email marketing, and lead nurturing will be critical in optimizing lead conversion and ensuring effective customer communication.

Key Responsibilities:

• CRM Management: Oversee CRM software to organize, store, and manage lead data effectively. Ensure data is up-to-date and accurate for marketing and sales teams.
• Email Automation & Workflows: Develop and optimize automated email workflows and sequences for lead nurturing, customer engagement, and sales funnel management.
• Lead Scoring & Segmentation: Implement lead scoring models to prioritize leads based on engagement and behavior, ensuring that the most promising prospects are addressed first.
• CRM Data Analysis: Track and analyze CRM data to monitor performance, identify trends, and suggest improvements to the marketing strategy.
• CRM Integration: Integrate CRM with other marketing tools and platforms to ensure smooth workflows and data sharing across systems.
• Lead Nurturing: Manage and optimize lead nurturing strategies in a B2B environment, ensuring consistent engagement and progression through the sales funnel.

Required Skills and Experience:

• CRM Expertise: Proficiency in using CRM platforms such as HubSpot, Salesforce, or similar to manage lead data and drive marketing automation.
• Marketing Automation: Advanced skills in setting up, optimizing, and maintaining marketing automation workflows and email campaigns.
• Data Analysis & Segmentation: Strong experience in customer data analytics, segmentation, and reporting to ensure targeted and personalized marketing efforts.
• Lead Nurturing in B2B: Expertise in lead nurturing, particularly within a B2B environment, managing sales funnels, and maximizing lead conversion rates.
• CRM & Marketing Integration: Ability to integrate CRM systems with other marketing technologies and tools to create a seamless experience for both customers and internal teams.
• Email Marketing Tools: Proficiency in email marketing platforms and tools, with a focus on driving engagement and optimizing email performance.

Preferred Qualifications:

• Experience with HubSpot CRM or other advanced marketing automation platforms.
• Proven track record in managing large-scale email marketing campaigns and nurturing leads in a B2B environment.
• Strong understanding of customer behavior, lead scoring, and email campaign optimization.