Senior Product Manager: Content & Creative Job in Affinity Express

Job Summary: AffinityX is looking for an experienced and passionate Content & Creative Product Manager to help develop, manage, and lead innovative and effective solutions that aid our clients in successful revenue growth. The Content Product Manager is the principal authority/master of our creative, content, and copywriting solutions, and works to enhance our product portfolio while providing support to our internal teams and external clients. This role is integral to the direction and execution of our company s future by developing a streamlined process and innovative product list that compliments our robust solution suite. Product Development Provides strategic thinking and leads the effort on product enhancement and new product development roadmap Leads cross-functional collaboration across sales, finance, apps development, operations, and marketing teams to deliver product launch outcomes Empathizes with Partners and end-clients to prioritize product needs, features, and functionality - represents the voice of these customer types within our organization Identifies product structure, packaging, and pricing - both wholesale and suggested retail Works with finance, Director of Product Management, and VP of Product Marketing to finalize pricing Collaborates with operations team leaders to identify staffing/FTE resource needs, and determines product fulfillment workflow Defines key performance indicators for operational excellence of product delivery and KPI/benchmark targets for all products across the programmatic space Trains operations and fulfillment team members on new products (or enhancements) and sets standards within operations teams for product standards with regard to SOPs, KPIs, and performance benchmarks Supports Director of Product Management and VP of Product Marketing during Sales and Partner training and launch meetings Provides leadership with relevant information for product development updates to communicate and plan GTM strategies Manages products, features, and initiatives (small and large) through the entire lifecycle -- from ideation to launch, nurturing it through continued iteration and growth Ongoing Product Management: Oversees Client Engagements w/ Products: Manages client product requests, including creating and updating information for CCRs Create proposals and documentation for CCRs to meet client s requirements and recommends customized strategies for implementation Ongoing Product Management & Adherence to Product Standards Keeps up-to-date with industry trends, and product development & updates, and incorporates industry best practices in day-to-day operations Creates and updates product SOPs and workflow (Customization of SOP per client will be done by the Operations Team) Manages and maintains product training materials to ensure these are up-to-date and relevant Upholds key performance indicators for operational excellence of product delivery and KPI/benchmark targets Oversees and audits the adherence to product SOPs, KPIs, quality reviews, and operational performance audits Compiles data to create monthly reports, including analysis for insights, optimizations, and future strategy development Provides ongoing operations support, providing ongoing educational guidance to Operations and the Account Managers Handles level 3 escalations for responsible product categories: Captures, tracks, analyzes, and resolves escalations/escalated client requests (1st escalation- job holder/ops, 2nd escalation- Account Manager, 3rd escalation- Product Manager) Utilizes ticketing system to track escalations in specific categories of People, Product, Process, or Technology limitations & issues Develops solutions for repetitive escalations and works with operational teams to solve/train/update as needed Skill & Experience Requirements Minimum 5 years as a product manager in a similar role in an agency-like environment Experience managing products with proven ability to lead and manage product development from concept to launch Cross-functional management and training experience a plus Google Analytics certification and understanding of GA4 Strong project management skills Exceptional interpersonal, verbal & written communications skills (English, others as applicable) Highly organized and detail driven Ability to handle changing priorities and requests from multiple team members Desire to stay current with the latest marketing trends Ability to deliver high-quality technical and training documentation with a keen eye for detail