Email Marketing Expert Job in Ais Technolabs Pvt Ltd - Software Company

Job Description:

We are seeking an experienced and detail-oriented Email Marketing Specialist to join our team. In this role, you will be responsible for managing and executing email marketing campaigns across various customer lifecycles, including prospecting, win-back, nurturing, retention, and transactional emails. You will work closely with other teams to create impactful email campaigns, analyze performance data, and optimize strategies to maximize engagement and revenue generation.

Key Responsibilities:

• Campaign Execution: Produce and execute all email and SMS campaigns, including creating emails from templates, HTML coding, copywriting, asset coordination, quality assurance, and scheduling.
• Lifecycle Management: Support various strategic programs through manual and triggered campaigns targeting different customer lifecycle stages, including prospecting, win-back, nurturing, post-purchase, loyalty, and retention.
• Segmentation & Personalization: Build effective target audiences and segments for each campaign, leveraging customer data (e.g., web behavior) to personalize messaging.
• A/B Testing & Optimization: Develop and execute A/B tests, including subject lines, message content, CTAs, customer cohorts, send times, and new features to optimize performance. Record results and recommend improvements based on testing outcomes.
• Collaboration: Work with designers and copywriters to optimize email creative and templates, ensuring best practices for engagement and performance.
• Performance Reporting: Provide regular reports on campaign performance, including opens, clicks, conversions, revenue, and unsubscribes, and recommend strategies for improvement.
• Rendering & Quality Assurance: Test emails across devices, email clients, and ISPs to ensure proper rendering and user experience for the majority of subscribers.
• Frequency Management: Mitigate email and SMS frequency to minimize churn while maintaining engagement and aligning with business priorities.
• Trend Analysis & Strategy: Stay updated on global email marketing best practices, trends, and tools to continually improve campaign effectiveness and customer acquisition, nurturing, and retention.
• New Technology & Tools: Look for innovative ways to improve email marketing programs, integrating new technologies, tools, and best practices.

Skills and Qualifications:

• Proven experience managing and executing successful email marketing programs.
• Hands-on experience with marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo).
• Strong understanding of email regulations and compliance (e.g., GDPR, CASL).
• Experience with growing, engaging, and analyzing the performance of large email databases.
• Familiarity with building email marketing campaigns from scratch.
• Proficiency in Google Analytics, HTML/CSS, A/B testing, and other CMS platforms.
• Ability to use SQL or similar queries to analyze and report on data.
• Strong skills in data analytics to interpret data, suggest improvements, and optimize performance.
• Knowledge of SEO/SEM and how it integrates with email marketing.
• Excellent written communication and copywriting skills for creating compelling email content.
• Strong project management skills with attention to detail and ability to manage multiple projects.
• Experience with email creative, template creation, and testing.

Desired Skills:

• Experience in lead generation through email marketing.
• Knowledge of testing tools and methods for improving email performance.
• Ability to suggest innovative strategies based on competitor analysis and global trends.

Why Join Us?

• Competitive salary, up to 10,00,000.
• Be a key player in a dynamic, fast-growing team.
• Opportunity to drive impactful campaigns with measurable outcomes.
• Continuous professional development in the latest email marketing tools and best practices.
• Collaborative environment with a focus on innovation and results.

If you are an experienced Email Marketing Specialist with a passion for creating engaging campaigns and driving measurable success, we d love to hear from you. Apply now to join our team and take your career to the next level!