Digital Marketing And Content Writer Job in Alpha-e Barcode Solutions Pvt. Ltd.

Digital Marketing And Content Writer

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Job Summary

Job Title: Digital Marketing and Content Writer

Experience: 2 3 Years

Location: Rajkot, Gujarat

Vacancy: 1

Job Type: Full-Time

Job Overview:

We are seeking a versatile and skilled Digital Marketing and Content Writer with 2 3 years of experience to drive our online marketing initiatives and create compelling, SEO-optimized content. The ideal candidate will excel in both digital marketing strategies and technical content creation to support business growth and enhance brand visibility.

Key Responsibilities:

Digital Marketing & SEO:

  • Develop and execute comprehensive digital marketing and business growth strategies.
  • Manage Bulk WhatsApp Messenger, SMS, and Email marketing campaigns effectively.
  • Collect and maintain data using Excel and relevant software.
  • Conduct thorough on-site and off-site SEO competitive analysis.
  • Utilize tools like Google Analytics, Google Ads, and other platforms to monitor and report campaign performance.
  • Lead keyword research and optimize content for search engines.
  • Stay updated on the latest SEM trends and innovate marketing strategies.
  • Manage social media marketing campaigns to drive traffic and engagement.
  • Build and maintain strong client relationships.
  • Provide product and service support to customers via digital channels.
  • Report directly to the Head of Department (HOD) on a daily basis.

Technical Content Writing:

  • Research and write high-quality content including product descriptions, user manuals, website content, blogs, and video scripts.
  • Produce well-researched and accurate content for online and print publications.
  • Manage writing schedules to meet deadlines.
  • Optimize content using keywords, meta tags, and SEO best practices.
  • Collaborate with design and development teams to ensure content aligns with brand messaging.
  • Review, edit, and proofread content for clarity and quality.
  • Use analytics tools to derive actionable insights and improve content strategies.

Eligibility & Skills Required:

  • 2 to 3 years of experience in digital marketing and content writing.
  • Strong knowledge of SEO, content marketing, email marketing, social media marketing, and paid advertising.
  • Proficiency in tools like Google Analytics, Google Ads, and social media platforms.
  • Ability to conduct keyword research and create SEO-optimized content.
  • Excellent writing, editing, and proofreading skills.
  • Strong analytical mindset with experience in data-driven decision making.
  • Certifications such as Google Ads, Google Analytics, Facebook Blueprint, or HubSpot are highly desirable.
  • Familiarity with industry trends through continuous learning (blogs, podcasts, news).

Personal Attributes:

  • Creative thinker with excellent communication skills.
  • Ability to work independently and collaboratively within a team.
  • Self-motivated, proactive, and adaptable to changing business needs.
  • Strong organizational skills and ability to manage multiple projects.

Why Join Us?

  • Work with a dynamic team based in Rajkot focused on innovation and growth.
  • Opportunity to develop your career in both digital marketing and content creation.
  • Exposure to diverse projects and latest marketing tools.

Ready to boost our brand s digital presence and craft compelling content? Apply now!

Experience Required :

Minimum 2 Years

Vacancy :

2 - 4 Hires

Apply Now