Digital Growth Executive Job in Alphanumeric Ideas Pvt. Ltd.

1. Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns

2. Perform ongoing keyword discovery, expansion, and optimization

3. Work with the development team to ensure SEO/SEM best practices must adequately be implemented on newly developed code

4. Track, report, and analyze website analytics and PPC initiatives and campaigns

5. Research and implement search engine optimization recommendations

6. Work with editorial and marketing teams to drive SEO in content creation and content programming

Manage campaign expenses while staying on budget, estimating monthly costs, and reconciling discrepancies

Track KPIs to assess performance and pinpoint issues

Optimize copy and landing pages or search engine marketing

Develop and implement link building strategy