Business And Data Analyst Job in Alphonso Inc.
Business And Data Analyst
Alphonso Inc.
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
Job Summary
- Work with our Sales and Account Managers to understand customers KPIs and goals
- Work with Business Operations team to launch new and optimize ongoing TV Retargeting digital media campaigns
- Create case studies by analyzing past viewership and exposure data
- Work closely with the data engineering team to understand the underlying drivers of positive and negative performance across our customers
- Develop and run data science experiments and interpret the results
- Implement the insights gained from your experiments across customers
- Proactively communicate the key insights from the performance to the relevant internal teams: sales, account management and engineering
- Communicate your ideas for improvement for our internal toolset within the TV Retargeting product and engineering team
- Strong analytical background and critical thinking
- Strong organizational skills and attention to detail
- Ability to thrive in a fast-paced, high-volume, and deadline-driven environment
- Engineering and Technical degree preferred
- Marketing / Advertising / Analytics related experience is preferred but not necessary
- Familiarity with the TV or Digital advertising ecosystem is helpful, but not required
- Experience with a scripting programming language and SQL is helpful, but not required


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