Brand Manager Job in Apis India Limited

Job description

- Lead the brand and communications strategy to build equity and drive customer acquisition and retention goals

- Lead the brand strategy workstream beginning from consumer insights to proposition development to build a strong brand. Develop the voice, tonality and identity of the brand

- Responsible for end-to-end execution of campaigns from agency briefs to creative development, media planning, campaign execution and measurement.

- Understand different consumer segments and build plans and assets to target them

- Lead campaigns across media like Digital, TV, BTL activities in residential complexes, hoardings and social

- Collaborate effectively with cross-functional teams (region heads, creative team, CRM team, acquisition teams, product, PR, legal),

- Drive brand consistency across marketing assets

- Be the business owner for all brand research and tracking studies partnering with internal teams and research agencies

- Understand business trends by analysing data and recommend solutions to hacking growth

- Have good category understanding and come up with robust solutions to drive revenue growth through category interventions like new range, new SKU launches

- Create strong metrics for campaign performance and monitor them on regular basis to continuously improve on campaign inputs- strategy and creative creation

- Think big, think disruptive. Need to build a category through new ideas

- Steer the marketing agenda with a strong bias to action in an ambiguous environment

Required Experience & Skills:

- 6-10 years of relevant experience in marketing of big brands in FMCG, CPG start-ups

- Experience in food industry preferred

- Knowledge and experience on NPD and / or launching products is preferred

- Should understand the digital ecosystem and consumer interaction points to provide solutions across these

- Should have experience in GTM strategy

- Hands on experience in managing new media

- Understanding of new media

Personal & Interpersonal Skills :

- Creative thinker with a great solution orientation

- Data driven mindset, numerical and high attention to details

- Strong communication and good interpersonal skills to liaise effectively in an evolving organisation

- Proactive approach in getting things done

- Digital & social media savvy. Understands new media. Worked on breakout brands.