Digital Marketing Executive For Mnc It Co. Ahmedabad Job in Appoint Info

Digital Marketing Executive

Purpose:

We re an established but growing technology company in the entertainment space seeking an Email Marketing Coordinator to oversee our B2B and B2C email marketing program end-to-end, including creative and copy development, email implementation, deployment, analysis, and overarching strategy.
Duties and responsibilities:
Conceptualize, graphically design, copyedit, set-up, and deploy email marketing campaigns in our marketing automation platform.
Build, monitor, analyze and optimize data-driven automated emails, targeting customers based on attributes such as location, profile details, and onsite behaviors.
Produce comprehensive weekly, monthly, and annual reports for all email campaigns and customer segments, using native reporting tools in our marketing automation platform, e-commerce platform, Google Analytics, etc.
Develop dashboards to analyze email engagement rates and identify opportunities to drive conversions and improve customer engagement.
Partner closely with the Customer Service team and Product Managers to ensure email content, tone, and product details are accurate and on-brand.
Partner with developers to ensure customer data is flowing into our marketing automation platforms at the right frequency and in the right format, and to build new data integrations and APIs.
Perform continuous A/B tests to iterate and improve upon email results, including documenting and socializing key learnings, and developing a champion/challenger roadmap.
Qualifications and attributes:
Minimum 3-5 years of experience in an email marketing role, with responsibilities involving creative, strategy, email marketing technology, and driving measurable results.
Strong comfort level working with data, developing dashboards, running database queries, and working in Google Analytics, MS Excel, and Google Sheets.
Proven experience strategically facilitating an email marketing program for a consumer-facing online business.