Social Media Executive Job in Aqe Digital (formerly Aqe Group)

Social Media Executive

Core Social Media Skills:

Platform Expertise:

• Proficient in managing and optimizing social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) to drive engagement and brand presence.

Content Creation:

• Ability to create compelling and relevant content, including graphics, videos, and written posts, tailored to each platform.

Social Media Strategy:

• Expertise in developing and executing effective social media strategies that enhance brand visibility, engagement, and audience growth.

Analytics & Metrics:

• Skilled in analyzing social media performance using tools like Google Analytics, Hootsuite, and Sprout Social to measure and optimize campaign results.

Community Management:

• Experienced in fostering online communities, engaging with followers, managing comments, and handling customer inquiries promptly.

Soft Skills:

Creativity:

• A flair for coming up with innovative ideas for content, campaigns, and audience engagement.

Communication:

• Strong written and verbal communication skills, ensuring effective interactions with followers, stakeholders, and team members.

Project Management:

• Exceptional organizational skills to handle multiple social media campaigns simultaneously and ensure deadlines are met.

Adaptability:

• Flexibility to quickly adapt to new social media trends, tools, and platform updates.

Problem-Solving:

• Ability to address issues or challenges that arise on social media platforms and resolve them in a timely and professional manner.

Additional Skills:

SEO Knowledge:

• Understanding of SEO principles to optimize social media content for better discoverability and search engine rankings.

Paid Advertising:

• Experience with social media advertising, including creating, managing, and optimizing ad campaigns across platforms.

Influencer Collaboration:

• Ability to identify and collaborate with influencers to enhance brand awareness and drive engagement through partnerships.

Crisis Management:

• Capable of managing social media crises and maintaining a positive brand image in challenging situations.

Basic Graphic Design:

• Proficient in using design tools such as Canva or Adobe Spark to create visually appealing social media content.

Tasks & Responsibilities:

Manage Social Media Accounts:

• Oversee the day-to-day management of social media profiles, ensuring consistent messaging and adherence to brand guidelines.

Develop Social Media Strategies:

• Create and implement strategic plans that align with business goals, focusing on increasing engagement and driving conversions.

Analyze Social Media Metrics:

• Track and analyze key metrics to evaluate the success of campaigns and make data-driven recommendations for improvement.

Content Planning:

• Develop and maintain a content calendar, ensuring timely and relevant posts across various platforms.

Engage with Audience:

• Foster relationships with followers by responding to comments, messages, and engaging in discussions to enhance community building.