Technical Marketing Engineer Job in Arista

Job Description

Technical Marketing Manager be you will be responsible for the positioning, messaging and integrated GTM strategies of Arista s Campus products and services. You will be a contributor to the direction of our GTM strategy, launching new solutions, and opening new market

opportunities. You will define meaningful ways to engage relevant personas and market use cases effectively. You will help navigate market segments, keep an eye on the competition / market evolution and produce the content necessary for the Awake Security team and partners to drive opportunities.

• Interact with customers on a regular basis to understand the personas, their pain points and use cases

• Work closely with sales, marketing, professional services and others to lead Arista s Campus positioning and messaging efforts.

• Work across the marketing team to develop and oversee content development that facilitates the buyer journey.

• Collaborate on defining market strategy and drive marketing efforts for building awareness, differentiation, the Arista brand, lead gen, and increasing sales.

• Work across the Product and Technical Marketing and Product Management team to help shape business and product strategy and drive execution and innovation in product and GTM.

• Work with industry analysts and other influencers to establish Awake as an industry leader.

• Identify and represent the company at various speaking engagements, conferences, press interviews, industry analyst briefings, etc.

• Deliver sales training and enablement and develop tools such as sales kits, ROI analysis, qualification and messaging guides to enhance sales effectiveness.

• Manage a webinar program to support awareness, demand generation and deal acceleration.

• Assist the field sales organization by providing expertise as a product evangelist.