Digital Marketing Manager Job in Arka Softwares

Digital Marketing Manager

Arka Softwares 4+ weeks ago

Jaipur, Rajasthan
Not Disclosed
Full-time
Permanent

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Job Summary

Should have technical knowledge of Web and Mobile App Development.
Must have knowledge about on-page and off-page SEO.
Must have knowledge about lead generation.
Understanding the Client's advertising objectives to define digital communication strategies.
Closely Coordinating with Creative Team, Development Team, SEM, and SEO SMO teams for project execution.
Strategizing and Structuring PPC campaigns by defining keywords and Ad texts.
Benchmarking Conversion Click through Rate for key PPC (Google Ad-words) accounts monitoring them.
Must have knowledge of Search Engine Optimization (SEO) Social Media Campaigns (SMO) and executing them on all available platforms.
Attended Review meetings for existing clients campaigns.
Working on Corporate Presentations and Corporate Profile for prospective customers.
Expert in lead generation via LinkedIn, add posting, forms, classified and social media.
Internet based and search engine research to identify new business opportunities, primarily in the public sector.
Perform searches in pipeline, Bid Sync, Onvia and other platforms to provide continuous prospects of bid opportunities. Qualify, distribute and track leads generated.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.