Digital Marketing Executive Job in Atees Infomedia Pvt Ltd.

Job Description Job Title Digital Marketing Executive Job Scope Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team. Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team. Collection and interpretation of data from various marketing campaigns and analysis of that data. Identification of trends and communication of these trend insights to the respective groups. Planning, executing and measuring the conversion rates from digital marketing campaigns. Identifying crucial customer conversion points and drop off points that maximizes user funnels. Being up to date with emerging technologies and use of them to maximize output. Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators. Brainstorming new digital marketing platforms and ways to capture customer attention. Creating, proofreading and editing for various digital marketing content to ensure consistency in branding. Creating, proofreading and editing for various marketing sources to ensure consistency in branding. Requirements Degree in marketing or a related field. Proven working experience of 1-2 years in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends). Experience in setting up and optimizing Google Adwords campaigns. Working knowledge of HTML, CSS, and JavaScript, Word Press development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. knowledge of Search Console, Tag Manager, Optimise, Facebook Pixel. The ability works under pressure and meets deadlines with goals.