Manager - Marketing (emerging Markets) Job in Aurobindo Pharma Ltd

I. Planning:

Devising evidence based strategies for increasing the market and market share of assigned brands/therapies in the given region and ensuring effective implementation of the same.

To understand the therapy and develop assigned therapy portfolio by coordinating with RA to file new products and build appropriate therapy basket.
Improving brand & credibility of the companys product in the international market via Continuous product promotion campaigns along with monitoring and ensuring the implementation of the same

To help HOD to prepare the sales budget in the international market and define strategies to achieve the same in the stipulated time frame

To define strategies to explore new international markets and generating higher revenues from the international sales

II. Operation:

Proactively work towards developing quarterly promotional activities strategy and deliver within the stipulated time

To play a vital role in product improvement by providing information to Design / Development based on the market demand and competitors features.

Monitor the new product filing status in the assigned countries to ensure faster approvals/product registrations from the respective MOH

III. Co-ordination:

Co-ordinate with RA and have thorough understating of assigned countries regulatory aspects for future product identification and filing

Regularly liaise with the front end sales team/distributor to have complete knowledge of on ground activities and monitor the competition

Bringing market intelligence from international community back to the company to improve/fine-tune promotional activities to be more effective at the market place

Ensure rigorous follow-up with sales team for effective implementation of promotional activities planned to achieve the brand/therapy financial objectives

IV. Evaluation:

Incumbent to hold full responsibility and control on brands or therapy being handled

Continuous monitoring and measuring brand/therapy performance based on ROI

Evaluate/do a feasibility study on company product portfolio in order to fill the therapy gap at the market place

To prepare and analyze Key brands/Key countries performance on periodic basis

Key Deliverables:

Brand/therapy budgets

Product promotion

New product launches

Portfolio management

Years of Experience 22-25 years

Education Qualification for the position M.Pharm, M.Sc (Microbiology)