Seo / Digital Marketing Executive Job in Awapal Solutions Pvt. Ltd.

Duties and Responsibilities

On-Page Optimization

• Should have a sound knowledge of all search engines like Google, Bing & Yahoo strategies including their SERP and ranking.
• Knowledge of SEO optimization techniques like Meta tags, Google local listings, interlinking etc
• Develop efficient SEO strategies to improve web traffic
• Keep pace with latest methodology of SEO, Google algorithm, Search engine, Social media and internet marketing industry trends and developments
• Comprehensive knowledge of Search Engine ranking algorithms
• Develop the paid media strategy for lead generation to achieve revenue and pipeline goals.
• Launch and optimize performance marketing campaigns across different platforms and channels (Paid
• Search, Display, Paid social)
• Should have work experience in Software Development websites

Off-Page Optimization

• SEO Off-Page Optimization
• Article Submissions
• Blog Submissions
• Directory Submissions
• Press release submissions
• Blog Postings
• Blog Commenting
• Forum posting link building
• Business Listing
• Local Directory Listings
• Classified Postings
• Social Bookmarking
• Infographic Submission
• Video Submission
• Back link analysis & research on link building techniques
• Social Media Marketing
• Promotion, Profile creation and submission on Facebook, Google+, Instagram, YouTube, Twitter, LinkedIn etc.
• Knowledge of Increment technique of Likes and followers on Social Media Profile
• Understanding of social media and community websites
• Experience using AdWords/ FB/ ORM, SEM.

Required Technical Skills

• Excel
• Word
• Outlook
• Data analytics
• SEO tools like Raven, Moz, and any other
• Website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Education

• Graduate or postgraduate degree in marketing,digital marketing,or any similar field.
• Any PG certification program or any digital marketing certification course or digital marketing professional program in association with Google will be preferred.
• Google analytics or Tag management courses will be an added advantage.