Regional Business Manager Vegetables Job in Bayer

POSITION PURPOSE:

To create, calibrate & execute the regional business strategy with operational efficiencies & ensure people development.

YOUR TASKS AND RESPONSIBILITIES:

• Develop and implement sales strategy for the region including channel strategy
• o Budgeting, forecasting & collection,
• o A & P budgeting & monitoring
• o Designing Commercial schemes - formulation, approvals & roll out
• o Review sales strategy & course correction if required
• o Plan and implement go to market (GTM) strategy in terms of resource utilization (territory design, TBMs and MDOs locations)
• o Ensure appropriate channel presence to achieve right reach & penetration in line with the portfolio strategy
• o Foresee and have contingency plans in place, as required
• Develop and implement market development plan for the region
• o Develop pre-season / season /post-season market development plan- share with category teams and Profit Centre Head to finalize within Advertising & Promotion budget.
• o Accountable for implementation as per plan in all territories with a contingency plan in place.
• o Work with category teams to develop region specific communication for portfolio
• o Leverage Digital platform Farmrise for promotions and reaching more customers.
• Track the following metrics for territories and the region as a whole
• o Gross revenue (Percentage change over previous year)
• o Market Funding (Percentage of gross sales)
• o Advertising & Promotion (within approved limits)
• o RDA (within approved limits)
• o SG&A (within approved limits)
• o Cheque bouncing (within approved limits)
• o Days Sales Outstanding
• o Share of growth / launch Hybrids as percentage of total sales (New Variety Index), manage product life-cycle in the zone (in line with the category strategy)
• o Sales per TBM territory and MDO territory, and monitor viability of each
• o Salience of top 10 distributors in the region
• o Returns as percentage of sales
• o Retailers coverage
• o Forecasting accuracy RSP and RCP
• Cross functional dialogue / engagement (regular interface with Market Development, finance, legal, QA, Product Supply)
• Develop & implement critical processes for the Region in the areas of
• o Market funding
• o MIS weekly reporting
• o Competition tracking
• o Forecasting sales & collections
• o Implementation of Digital tools like Pragatishri, LEAD, Salesforce.com
• People development with effective implementation of People process

Goal settings, IDPs, training inputs, regular Check-ins & talent review

Development, engagement & retention of Talent pipeline

Develop and implement plans to create a performance focus/ ethic

• Work with the Market development team in the areas of pre-commercial trials, hybrid advancement, product training, complaint handling, agronomic interventions and interface with external stakeholders.
• Work with Product supply team on regular basis to ensure the regular supplies to the region and working with them to ensure that the required sales permissions are in place.
• GOVT LIASONING for Renewal of sales and stock license, product addition, fulfilment of compliance requirements
• Facilitate implementation of regional FTO strategy in consultation with the PCH and along with the CA team.
• Facilitate implementation of Pubic Private Partnership along with the CA Ops team

WHO YOU ARE:

• Graduation / Post graduation (Agri specialization preferred)
• 8 to 12 years of experience (prior experience in Vegetables preferred)
• Commercial understanding
• Knowledge of local market preferred