Sem Manager Job in Being Digitalz

Experience: 5+ Years Job Responsibilities: As a Performance Manager Paid Media at Being Digitalz, we expect you to undertake all roles and responsibilities set out in the job description. The company may change your responsibilities from time to time, you would be inform prior to the changes. As Performance Manager Paid Media you will responsible for following duties: Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimize copy and landing pages for paid search engine marketing campaigns Perform ongoing paid keyword discovery, expansion and optimization Research and analyze competitor advertising links Identifying and understanding target audiences Determining the most effective media mix to display ads Coordinating, monitoring and evaluating media campaigns and strategies Optimize ad campaigns according to geographic exposure, frequency, time spans and more Allocate budgets and monitor costs Being Digitalz 2020 The most prominent role would be to lead the department Effective paid strategies for the purpose of driving optimal digital campaign performance and the provision of a competitive edge for the business in the marketplace Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs) Evaluate the success of media strategies and campaigns Requirements: Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing Proven experience as a Media Planner; experience in digital media is preferred Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports Broad knowledge of media channels Familiarity with campaign evaluation metrics and media buying Excellent communication and teamwork skills An analytical mind with an aptitude for statistics and math Strong decision-making skills Familiarity with A/B and multivariate experiment Working knowledge of HTML, CSS, and JavaScript development and constraints BS/MS degree in Marketing or a quantitative, test-driven field Salary: Based on talent and skills Employment Type: Permanent Job, Full Time