Email Marketing Specialist Job in Bharti Tech

Job description

Roles and Responsibilities:-

• Oversee strategy, development, and production of email campaigns (write, design, build, edit, test, and deploy) as needed for multiple companies.
• Create A/B testing scenarios and measure results and user behavior on-site with Google Analytics.
• Work with the business manager and other team members to plan campaigns, write concise action-driving copy, and execute attention-grabbing visuals.
• Oversee and continuously optimize our lifecycle communication streams
• Experience with marketing automation programs and working knowledge at ESP like Salesforce Marketing Cloud, MailChimp, Mandrill.
• Recommend and implement new initiatives to improve performance and responsiveness
• Manage daily-weekly-monthly data-driven analysis and reporting of campaigns and overall channel performance, including funnel performance, conversion metrics, and segment analysis
• Troubleshoot campaign execution and other campaign production issues with ESP and/or external agency
• Manage campaign calendar and communicate with internal stakeholders regarding timing, scope, and costs
• Code new email templates using responsive email design,and meeting industry best practices and brand guidelines for multiple partners.
• Create and execute data-driven, dynamic automated campaigns and deliver highly targeted/segmented e-commerce marketing campaigns, lifecycle messages, retention/reactivation programs, optimization based on performance.
• Create in-depth reporting and analysis for internal and external stakeholders.
• Present and explain results to the customer, give recommendations, manage approval processes
• Ensure emails follow industry policies and best practices.
• Good knowledge of Excel required and having knowledge of SQL will be preferred.
• Technical knowledge about email deliverability, IP/Domain reputation/monitoring, email spam rules, DKIM, SPF, DMARC, other technical compliance will be preferred.
• Strong written and verbal communication, project management, and problem-solving skills
• Ability to quickly learn new tools and techniques
• The candidate should have experience of 5 to 10 years.
• The candidate should be a good team player, having good communication skills, and able to work independently.
• Willing to take on additional responsibilities as required by the business.

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