Ppc (pay Per Click) Manager Job in Bharti Tech
Ppc (pay Per Click) Manager
Bharti Tech
4+ weeks ago
- Chandigarh, Chandigarh
- Not Disclosed
- Full-time
Job Summary
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to get better ROI
- Campaign Optimisation and Bidding Strategy
- Daily search report analysis
- maintaining negative targeting keywords
- Hourly order report to determine strategic bidding
- Maintaining an ACOS% of less than 15% depending on the individual campaign goal
- Ensuring Page 1 visibility for most important keywords.
- Weekly reports around ACOS, Impressions and Revenue
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management on campaign impact
- Create commercial models and share with management for new campaigns and projects
- Find ways to reduce risk of fraud click
- Adhering to the TAT SLA for every campaign
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (such as AdWords, Facebook, Bing)
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (Word, Excel and PPT)
- Excellent communication skills (written and oral)
- Analytical Thinking with strong math skills
- Quick thinking ability
- AdWords certification is a plus
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