Digital Marketing Executive Job in Bimex Engineers Llp

Designation: Digital Marketing Executive
Experience:1+ years
Job Type: Permanent
Joining:Immediate
Location: Muvattupuzha, Kerala, India

Job Description:

We are looking for an experienced Digital Marketing Executive with 1+ years of experience to join our Marketing Department. The Digital Marketing Executive works closely with the Business Development team to achieve specific company objectives such as; increasing digital sales, lead generation, brand engagement, and conversions.

In this role, you will also be responsible to analyse, recommend and implement SEO & content strategies across our Website and other social media platforms.

Skills Required:

• Knowledge of various SEO tools like Google Analytics, Google Search Console, Google AdWords etc.
• Experience in Online Advertising using platforms like Google AdWords.
• Experience in Content Marketing, SEO & Email Marketing.
• Basic knowledge of using Image and Photo-editing tools like Adobe Photoshop, Lightroom, InDesign etc.
• Understanding of HTML, CSS, JavaScript & WordPress is required.

Job Responsibilities:

• Manage & Maintain the Company s Owned Media including Websites, Social Media Accounts, Emails etc.
• Manage the Creation of relevant and engaging Digital Content for publishing onto various Digital Platforms.
• Manage Social Media Advertising Campaigns.
• Analyse Digital Marketing Analytics Reports & Share Insights with the team to develop Optimization Plans.
• Conduct Research on Market Trends, Competitors, Brand s Audiences, and end-to-end consumer journey to Drive Engagements and Conversions.
• Conduct SEO Audit (On-page, Off-page) to identify issues and offer best-practice solutions.
• Conduct Backlink Auditing and Perform Link Building Campaigns.
• Track and Report on Organic Traffic & Target Keyword Rankings.
• Optimize Website Landing Pages in terms of Content Quality, Keyword Optimization, and UX.
• Perform Competitive Analysis & Close Content Gaps against Competitor Websites.
• Identify Site Issues (E.g., Load Speeds, Duplicate Content, Page Design etc.)

Date Posted:March 25th 2021