Manager Market Research Job in Biofuelcircle
Manager Market Research
- Pune, Pune Division, Maharashtra
- Not Disclosed
- Full-time
Manager Market Research
Location: Pune, Maharashtra
Function: Marketing
Experience: 7 8 Years
Education: MBA (preferred with Engineering background) or Degree in Economics / Statistics
Job Summary:
We are seeking a strategic and data-driven Manager Market Research to lead research initiatives that inform BiofuelCircle s growth in the bioenergy sector. This role will focus on identifying new geographic and product opportunities, assessing industrial demand and rural supply, and generating actionable insights to support decision-making across functions.
Key Purpose of the Role:
To build and lead a market research function that supports geographic expansion, product diversification, and strategic decision-making through in-depth data analysis, customer insight, and competitor benchmarking.
Key Responsibilities:
- Conduct primary (qualitative) and secondary (quantitative) research on biomass availability and biofuel demand
- Maintain district- and taluka-level datasets across Indian states for all operational and target regions
- Research crop production, harvesting practices, residue availability, and alternate applications
- Analyze industrial clusters using biomass/coal and identify platform adoption enablers and barriers
- Identify new demand and supply markets or clusters
- Perform gap analyses against existing operations
- Conduct on-ground validations based on crop seasons and geographies
- Run exploratory studies to support new product development and product-market fit assessments
- Design and implement surveys, dipsticks, and focus groups to gather customer insights
- Monitor competitors offerings and go-to-market strategies
- Track emerging trends across the bioenergy and cleantech sectors
- Draft research briefs in coordination with product and business teams
- Select appropriate methodologies and manage external research vendors
- Ensure research deliverables are on-time, cost-efficient, and actionable
- Build and lead an in-house research team
- Drive research process governance and ensure alignment with strategic business needs
- Contribute to state-wise policy analysis for new products and geography expansion
- Support business planning for growth and diversification initiatives
Ideal Candidate Profile:
Industry Background:
- Experience in Energy, Cleantech, E-Commerce, or B2B Industrial sectors is preferred
- Deep understanding of the Indian market landscape
Technical Competencies:
- Strong analytical and conceptual thinking
- Skilled in transforming complex data into strategic insights
- Capable of connecting insights across cross-functional teams
- Project governance and stakeholder alignment skills
Communication & Interpersonal Skills:
- Excellent verbal and written communication
- Able to engage with a broad spectrum of stakeholders from rural micro-businesses to multinational corporations
Soft Skills:
- Confident, assertive, and proactive
- Analytical mindset with the ability to lead and mentor a team
Opportunity:
Join a pioneering company in the bio-energy sector, driving sustainable transformation across India. This role offers a unique opportunity to work on high-impact projects while collaborating with a mission-driven and innovative team.
Supervision & Collaboration:
- Reports to: Head of Marketing
- Works closely with: Product, Operations, Sales, Policy, and Strategic Planning teams
Qualification : MBA (preferred with Engineering background) or Degree in Economics / Statistics
