Digital Marketing Manager Job in Bis Research- Market Research

Digital Marketing Manager

Position Title: Digital Marketing Manager

Job Responsibilities -:

Responsible for all marketing initiatives including:

• Overall MQL target for the team across all channels (SEO,SEM,LinkedIn)
• Design a data driven SEO strategy for website
• Analyse and optimize web traffic to maximise conversions
• Implement innovative content driven initiatives to drive relevant traffic and increase engagement on website
• Mentor & guide different teams to achieve quarterly targets
• Planning and scheduling marketing calendar for our syndicated market reports, events and other offerings
• Working with content writers to plan email campaigns, press releases, news articles, blogs etc

Skills Required

• Digital Marketing experience of at least 7-8 years in B2B company
• Should be an expert in SEO Marketing having used the latest techniques
• Should be an expert in SEM & running campaigns on google & linked In
• Google Analytics certifications
• Should have excellent command over English (verbal & written)
• Should have lead a team of junior SEO Experts, Content Writers, Visual communication designers in the last role
• Experience of working with global prospects in a fast growing B2B organization