Retention Marketing Manager Job in Blue Tokai Coffee Roasters

Retention Marketing Manager

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Job Summary

Owning the repurchase rate, retention rate & lifetime value metrics.
Executing engagement campaigns (E-Mail, SMS, Push Notifications).
Identifying cohorts that are likely to churn, cohorts that are interested in a specific product category, etc. and finding ways to engage with them in a meaningful way.
Identify, create and execute relevant campaigns including developing the messaging, content and creative direction.
Building post purchase journeys on email, sms & advertising channels.
Developing a deep understanding of our existing users and finding ways to engage including conducting primary research.
Working with the creative team / agency on creating email templates and required marketing creatives.
Creating a referral program for the company

2+ years of experience in a similar role.
Prior experience with marketing automation platforms like Clevertap, Moengage, etc.
Analytical & problem solving skills.
Ability to empathize and to understand user pain points.

Experience Required :

Minimum 2 Years

Vacancy :

2 - 4 Hires