Digital Marketing Head Job in Boxfinity Pvt. Ltd.

Job Code: 111

Total Digital Marketing Experience: 8+ Yrs.

As a Digital Marketing Head/Specialist: 5 Yrs.

Number of Openings: 01

Qualification: MBA/M. Tech or any Postgraduate with relevant experience.

Summary:

We are looking for a qualified Digital Marketing Head to take the lead in developing successful, long-term trending digital marketing strategies for our company.

As a Digital marketing head, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities

• Must be exposed to complete digital space and related marketing strategies.
• Responsible for ensuring every marketing creative adheres to brand awareness and brand personality.
• Expertise in all aspects of Digital Marketing activities including SEO on-page and off-page.
• Experience in setting up and optimizing Google Ad words campaigns.
• Hands-on experience in PPC, Google ads & Bing ads campaign management.
• Must have hands-on experience in handling paid SMM tools such as (Facebook, Instagram, LinkedIn, Twitter & Pinterest etc.,)
• Execute tests, collect, and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Research and implement search engine optimization recommendations.
• Develop and implement the link-building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on the newly developed code.
• Identify trends and insights and optimize spend and performance based on the insights.
• Prior experience in reviewing content and content management strategies.
• Well-versed with SMS & email marketing tools such as (Message bird, Mailchimp, Sendinblue, SendGrid, Get Response, Active Campaign, Maler lite etc.,)
• Hands-on experience in handling web teams for website Servers, PHP Integrations & API Functionalities is added advantage.
• Manage digital marketing and web team and train them accordingly.
• Must have real-time experience in web project handling.
• Outstanding ability in logical thinking, and creativity and must strategically identify and resolve problems.
• Hands-on Experience in website optimization tools.
• Strong organizational, time management, and analytical skills.
• Brainstorm new and creative growth strategies.

Requirements:

• 5 Yrs. of proven work experience as a Digital Marketing Head/Specialist.
• Excellent verbal and written communication skills.
• Critical thinker and problem-solving skills.
• Must have good leadership qualities and experience in managing the team.
• Ability to work within a team and independently.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Know how to plan, create and implement a marketing strategy and have the ability to manage time.
• Suggest and implement direct marketing methods.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Writing powerful call-to-action to convert visitors.
• Filling websites and other content with effective keywords.
• In-depth experience with website analytics tools (e.g. Google Analytics, Net Insight, Omniture, and Web Trends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, and Search Ignite).
• Up to date with the latest trends and best practices in SEO and SEM.