Salesforce Marketing Cloud Platform Manager Job in Brainvire Infotech

Job Title: Salesforce Marketing Cloud Platform Manager

Location: Ahmedabad / Mumbai

Job Type: Permanent

Education: Any Graduate / Post Graduate

Experience: 9 to 12 years

Openings: 2

What You Will Do:

As a Salesforce Marketing Cloud Platform Manager, you will oversee the day-to-day email marketing activities within Salesforce Marketing Cloud (SFMC), including authoring and deployment. Your key responsibilities will include:

• Email Campaign Management: Build, author, test, and send targeted email campaigns using Salesforce Marketing Cloud s Email Studio.
• Personalization & Segmentation: Leverage dynamic content and data extensions to create personalized email experiences based on customer behavior, preferences, and lifecycle stages.
• Optimization: Conduct A/B testing on email subject lines, content, and designs to determine the most effective strategies and continuously improve campaign performance.
• Deliverability Management: Monitor email deliverability and troubleshoot issues related to inbox placement, spam filters, and bounce management.
• Template Creation: Design and create reusable email templates based on provided designs for ongoing use within Salesforce Marketing Cloud.

Skills You Should Bring:

• Experience: At least 8+ years of experience in working with Salesforce Marketing Cloud, particularly in authoring and deploying email marketing campaigns.
• Technical Skills:
  • Expertise in Salesforce Marketing Cloud Email Studio, including email creation, dynamic content, and testing features.
  • Familiarity with data management and integrations, including API and SQL.
  • Experience with HTML/CSS for email template development is a plus.
• Certifications:
  • Salesforce Marketing Cloud Email Specialist Certification (required).
  • Salesforce Marketing Cloud Consultant or Developer Certifications (preferred).
• Soft Skills:
  • Strong communication and interpersonal skills with the ability to collaborate effectively across teams.
  • Excellent problem-solving skills and a keen attention to detail.
  • Ability to manage multiple email campaigns simultaneously in a fast-paced environment.
• Qualities We Are Looking For:
  • Curiosity: A constant desire to learn and explore new tools and techniques.
  • Problem-Solving: A natural ability to identify challenges and proactively develop solutions.
  • Optimism: A positive, can-do attitude that fosters teamwork and productivity.
  • Proactiveness: The ability to anticipate needs and take initiative without waiting for instructions.
  • Communication Skills: Strong desire to connect, engage, and collaborate with others effectively.