Digital Marketing Executive Ppc Executive Paid Ads Social Media Ads Job in Capital Placement Services

Digital Marketing Executive Ppc Executive Paid Ads Social Media Ads

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Job Summary Plan, create, optimise, implement and manage Google paid search & social media campaigns for
a variety of clients
Facilitate scaling brand awareness, grow and expand company s social media presence through
various social media channels.
Create actionable plans to both grow and maintain followers through popular social media
platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn
Create, manage and execute the social media calendar and relevant activity for all platforms.
Understand client goals & implement strategies for campaign structuring, targeting, creatives,
Betas and other facets of paid search & social media marketing
Perform competitive analysis, research new opportunities, and use data to provide strategic
recommendations that support client growth
Collaborate with the content, creative and other related teams to streamline tasks, communicate
effectively and produce high-quality creative graphics, GIFs, and videos that are on-brand and
follow brand style guidelines
Develop a deep understanding of the target audience to define positioning, strategy, and creative
to strengthen the brand presence on social media.
Ensures brand consistency in taglines, social media messages, copy through tone and voice
Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/
Facebook Advertising/ Display etc.)
Tracking daily, weekly & monthly KPI's to provide actionable insight into the success factors and
areas for improvement in performance & generate weekly and monthly client reporting for all
major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep up to date with latest developments/digital across Social, PPC and Paid Media and monitor
the activity of brand competitors
Monitor and administer Google analytics dashboards, reports, and key reporting tools, and point
out key areas of importance in accordance client goals.
Experience Required :

2 to 8 Years

Vacancy :

2 - 4 Hires