E-commerce Lead Job in Chai Point

E-Commerce Lead

Role: Required to work on the Expansion of E. Comm & DTC channels for the Chai Point range of CPG product & merchandise (Teaware). We are seeking an experienced candidate who has handled marketing (preferably brand) and E. Comm assignments. Reporting to BU Head.

Responsibilities:

Partner Platforms:

• Listing across relevant platforms.
• Managing the relationship with partner platforms.
• Achieving E. Comm business goals set by the organization.
• Maintaining customer acquisition cost & ACOS.
• Maintaining category & competitor intelligence.
• Working closely with the marketing team.
• Aligning a JBP with the partner platforms along with the BU marketing team.

DTC:

• Delivering on the DTC business plans.
• Maintaining the DTC UI & UeX with support of the marketing & tech team.
• Planning & delivering on NPD targets.
• Achieve customer acquisition & retention targets.
• Ensuring agreed AOV, line selling & customer frequency.
• Maintaining Excellent Customer Experience across touchpoints Ordering, payment, updates, packaging, and delivery.
• Ensuring minimizing and timely resolution of customer concerns.
• Maintain high customer ratings & positive customer feedback.

Requirements:

• Postgraduate Degree in Marketing with 3-4 years experience.
• Experience in marketing & E. Comm selling
• Well versed with E. comm platforms & procedures
• Ability to use Microsoft productivity software such as PowerPoint, Excel & Word
• Effective communication skills
• Must possess good interpretational skills, attention to detail, professional attitude, reliable, and strong work ethic.
• Looking for a pro-active and dynamic candidate who is a self-starter, individual contributor, and team player.