Paid Media Specialist Job in Cimet

Position: Paid Media Specialist

Location: Jaipur

Job Type: Full-Time

Experience: 7 10 Years

Qualifications: Any Graduation

Reports To: Digital Marketing Manager

Business Unit: Marketing

Position Summary

Econnex is seeking a performance-driven Paid Media Specialist to lead the growth and optimization of our high-scale Google Ads campaigns. You will be responsible for scaling ad spend from $5M to $12M+ while maintaining or reducing CPA. The ideal candidate is a strategic thinker, deeply analytical, and highly experienced in executing and optimizing multi-channel paid media strategies across Google and other platforms.

This is a high-impact role where you ll be entrusted with significant ad budgets and expected to drive measurable performance outcomes through data-led decisions and marketing innovation.

Key Responsibilities

• 1. Campaign Strategy & Execution
  • Plan, build, and manage advanced campaigns across Google Ads (Search, Display, YouTube, Discovery, Performance Max).
  • Scale ad spend efficiently with a strong focus on ROI and CPA reduction.
  • Leverage AI-driven bidding strategies, audience segmentation, and dynamic targeting.
  • Expand into new channels including Meta (Facebook/Instagram), TikTok, LinkedIn, and Native Ads.
• 2. Optimization & Performance Improvement
  • Optimize ad copy, creatives, keywords, placements, and bidding strategies.
  • Identify and reduce wasted spend using negative keywords, exclusions, and dayparting.
  • Improve CTRs, Quality Scores, and Ad Ranks to lower CPC and boost conversions.
  • Conduct A/B tests on landing pages and creative assets to enhance conversion rates.
• 3. Automation & AI Integration
  • Use Google Ads Scripts, automation tools, and APIs to automate campaign optimizations.
  • Implement automated budget pacing and bid adjustments.
  • Develop real-time reporting dashboards to track key performance indicators (KPIs).
• 4. Data Analytics & Performance Measurement
  • Use GA4, BigQuery, and Looker Studio (Data Studio) to monitor and analyze campaign performance.
  • Build predictive models to forecast CPA trends and adjust budgets accordingly.
  • Set up advanced attribution (e.g., Data-Driven Attribution) to optimize based on multi-touch conversion data.
• 5. Market & Competitive Intelligence
  • Conduct auction insights and competitor benchmarking to identify performance gaps.
  • Research market trends and explore emerging paid media opportunities.
  • Stay current with Google Ads platform updates, policies, and best practices.

Key Skills & Qualifications

• 4 7 years of hands-on experience in performance marketing or paid media strategy.
• Proven track record managing large-scale Google Ads budgets ($5M+ annually).
• Expertise in Google Ads including Performance Max, YouTube, Display, and Discovery campaigns.
• Strong working knowledge of GA4, Looker Studio, BigQuery, and campaign attribution models.
• Experience using automation tools, Google Ads Scripts, and API integrations.
• Solid proficiency in SQL, Excel, and data visualization platforms.
• Understanding of Conversion Rate Optimization (CRO), A/B testing, and audience targeting.
• Experience with AI-based campaign optimization and predictive analytics is a plus.

Why Join Econnex?

• Lead multi-million dollar ad campaigns and shape paid media strategy at scale.
• Be part of a fast-paced, data-driven marketing team within a growing tech company.
• Work with cutting-edge tools in automation, analytics, and AI-driven performance marketing.
• Competitive salary and opportunities for professional growth.